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Issues/Innovations Summary Report - Essay Example

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Issues/Innovations Summary Report Table of Contents Table of Contents 2 Theme: Technology 3 Applications in Smartphone 3 Appendix 8 Member 1 8 Point of Agreement 8 Point of Disagreement 8 Member 2 8 Point of Agreement 9 Point of Disagreement 9 Member 3 9 Point of Agreement 9 Point of Disagreement 9 Member 4 9 Point of Agreement 10 Point of Disagreement 10 Theme: Technology Mobile manufacturers have changed the application platform over the course of time…
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Download file to see previous pages The report also revealed that customers are using Smartphone mainly for m-commerce and web browsing. Study shows that Smartphone has increased the power of consumer in terms shopping preference and retailer location. Study has revealed that Smartphone has increased mobile application by 15 percent in last three years (Retail Customer Experience, 2011). TIO Networks has established partnership with PG&E Corp in order to give opportunity to Smartphone users to pay bill and monitor account activity by using mobile applications. President of TIO Network has identified that Smartphone can be used to provide unified consumer experience through all channels. Mobile bill payment through Smartphone was hit in USA market and the company is expecting double digit growth for forth coming years. Smartphone has increased the scope of portable mobile bill payment for users. The company has said Smartphone can be used as online channel to pay any kind of bill such as mobile bill, electricity bill (Wester, 2011). Apple has revolutionized the concept of Smartphone by implementing state of art technology in their offering. They not only incorporated unfussiness in product design but incorporated multiple applications such as easy file-sharing for users, jawbone’s audio gear, e book reading facility, social media platform, music instrument learning platform, blood pressure calculator and many other fun applications (Burrows, 2012). Paypal has introduced a new application, named as PayPal Instore in order to distribute NFC stickers through retail partners. The application was developed for Smartphone users in order to help them access NFC ready point through their mobile devices. Customers can download Paypal applications through iPhone or other Android Smartphone and then they can swipe the tag through sales terminal. Smartphone can be used to display not only purchase but other discount offers also. Paypal is banking on Smartphone to increase account open ratio in near future. Catrine Rhenberg (PayPal's Head of marketing in European region) has encouraged Smartphone users to do all Paypal transaction through the device. Market penetration of Smartphone is also backed by NFC-pilot program of Paypal (Wester, 2011). AT&T Mobility, Verizon Wireless and T-Mobile USA have launched a POS application for Smartphone users. In the new POS model vendors such as Ingenico, ViVOtech, VeriFone and Equinox Payments worked in synchronization with Isis Mobile Commerce to facilitate Smartphone integration. Credit card issuers’ such as Barclaycard, Chase and Cap One have enabled their card application in the Smartphone. VeriFone has given the opportunity to Smartphone users to do online shopping and physical point of purchase through mobile devices. Smartphone are complemented with mobile payment options, GPRS, loyalty bonus tracking, customized social media application and other value added services (Wester, 2012). Smartphone has also created a platform for "digital signage" to marketers. "Digital signage" is form of static and passive form of communication. Digital signage is created in order to show relevant advertising message to customers (Armstrong, 2012). Smartphone ...Download file to see next pagesRead More
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