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Innovation and Technology Management - Essay Example

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Innovation and Technology Management BLU-RAY versus HD-DVD Introduction The modern technological era is driven by inventions and state of the art gadgets. They have totally brought about revolution in the manner in which they operate. While almost all the things around us are technology enabled and have undergone massive changes, the storage concept over the computer medium has equally undergone changes and improvements It all started with a 5.1 inch floppy disk that had the mere capacity of few megabytes of storage…
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Innovation and Technology Management
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Download file to see previous pages They not only improved the amount of storage capacity, but also brought about many more features along with themselves. Using the multiple dimension of value framework, what factor or factors do you think influenced whether a) consumers, b) retailers, and c) movie producers supported Blu-Ray versus HD-DVD?  The conquest of market has extended over number of years between the two lead players of this innovative technology in the name of blue laser capacity over the disc. While their predecessors used red laser wavelength the successor duo makes use of blue laser wavelength for which they are fast at reading and processing and hence more advanced and better. Both provide state of the art features yet there are certain factors which enable one surpassing the other in context of consumer attention, retailer orientation towards the respective technology and the market leads for each of them that advocate and promote its usage. The consumers’ perspective: Consumers would always rush towards a product or service that provides variety and improvement over the previous mode and model. The comparison can be drawn between the previous technology and current technology through the features that each possess. The Blu-ray and HD-DVD are seen as a generation step up process from the conventional DVD setup that we had around us. Apart from the storage capacity which has increased multi folds, they have improved the manner in which the entire viewing media operated. The quality of picture provided by the two is way better than the predecessors. While DVD can provide maximum of 480 pixel resolution, HD-DVD and Blu-ray are 1080 pixel enabled (Alez, 2012). Apart from the resolution edge, the compression patterns being employed by each of them are way better and improved in structure than the earlier form of digital storage patterns that were available. The concept is based on the usage of blue laser technology in the disc which reads faster, processes faster and hence performs the tasks in a timely manner. The Nano meter capacity of each of them varies between 400 nm and 600 nm. The capacity provided by DVD is less than 5 gigabyte while Blu-ray and HD-DVD both provide storage option in double digits (Block, 2005). The dual layer support is another plus enjoyed by each of them which was absent in the DVD format. Audio formats and quality provided by each of them is another edge and outsmart of the earlier storage formats. Dolby True HD and DTS-HD are the formats supported by each of them and hence a visible improvement compared to the earlier DVD and Compact Disc formats. Besides this, the DVD players are not supported with the Blu-ray technology enabled discs while the latter provides backward compatibility (MediaCollege, 2008). Other features: while the above mentioned features were the technical and salient features, other side features include the pop up option which runs in parallel while the disc is on play and various other features. Transfer rates supported by Blu-ray disc are multiple times that of D.V.D and also faster than those of HD-DVD. They are supported for the rewriting function, recording over the disk and many other options and functions that are necessary to be part of any ...Download file to see next pagesRead More
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