StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Innovation and Technology Management - Long Tail - Essay Example

Comments (0) Cite this document
Summary
The paper undertakes a critical discussion of the ways that that the so-called Long Tail phenomenon has propelled innovation in the modes of product development, production, marketing, sale and adoption. The second part of the paper in turn focuses on one particular company that…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Innovation and Technology Management - Long Tail
Read TextPreview

Extract of sample "Innovation and Technology Management - Long Tail"

Download file to see previous pages rd to the explosion of online commerce and distribution is that this new distribution medium is changing the way products and services are consumed, away from the traditional model of mass consumption that is premised on scarcity of distribution resources and the need for hits to keep the markets for all kinds of goods and services viable and humming via a reliance on hits. In the new distribution paradigm, there is no additional cost to keeping non-hit products in the inventory, especially with regard to electronic goods such as music and books, and that pioneering companies in the new distribution channels, such as Amazon and Netflix, as well as Apple for music, are finding out that non-hit music, books and movies kept in stock and easily procured by specific niche consumers have come to constitute a steady stream of on-going business, This is to the extent that in some cases, the cumulative sales of these so-called long-tail products and services have come to account for a large portion of the total sales of these firms, dwarfing or becoming comparable to the sales of the hits products and services that used to account for all the sales. This is a new business reality that is the result of the online commerce revolution itself, and promises to be a very profitable new reality for those who know how to capitalize on the knowledge and implications of the long tail (Anderson 2004).
The literature has come to unearth a large number of phenomena in the business world relating to the long tail, even as the term itself has come to be associated with the returns that can be had from keeping goods in stock for those items that are not in large demand but whose costs of distribution, marketing, warehousing, storage and merchandising are low enough that those costs are offset by marginal sales. Statistically too, the implication of the long tail concept is that there is money to be made within that area of the probability distribution for a population lying at the tails ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Innovation and Technology Management - Long Tail Essay”, n.d.)
Innovation and Technology Management - Long Tail Essay. Retrieved from https://studentshare.org/management/1629832-innovation-and-technology-management-long-tail
(Innovation and Technology Management - Long Tail Essay)
Innovation and Technology Management - Long Tail Essay. https://studentshare.org/management/1629832-innovation-and-technology-management-long-tail.
“Innovation and Technology Management - Long Tail Essay”, n.d. https://studentshare.org/management/1629832-innovation-and-technology-management-long-tail.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Innovation and Technology Management - Long Tail

Strategy

... research team, sound management yes yes yes yes Innovation and Creativity leaders in (LGAR) technology yes yes yes yes Reputation Reputable but government assisted no no no yes Human: Experienced/innovative workers, efficient managerial team Innovation and Creativity: Airbus is considered a leader in innovation Reputation: With the ruling to regulate government subsidies/loans to airlines, this could hurt Airbus’s profitability SWOT Analysis Strengths Weaknesses Boeing: -60% market share -Steady business defence -Strong balance sheet -Admirable supplier relationship -Manufacturing capability Boeing: -Losing market share -Long order to delivery date -Cost of developing new VLCT Airbus: -Strong support from Governments -Profitable... ...
4 Pages(1000 words)Essay

Innovation and Technology Management

...?Innovation and Technology Management BLU-RAY versus HD-DVD Introduction The modern technological era is driven by inventions and of the art gadgets. They have totally brought about revolution in the manner in which they operate. While almost all the things around us are technology enabled and have undergone massive changes, the storage concept over the computer medium has equally undergone changes and improvements It all started with a 5.1 inch floppy disk that had the mere capacity of few megabytes of storage. It further improved with time and added few more megabytes. Even till the times of compact disks (CDs), the affairs were being...
6 Pages(1500 words)Essay

INNOVATION AND TECHNOLOGY MANAGEMENT

...? Innovation and technology management Supervisor] Introduction Innovation has become one of the basic necessities of businesses today. Without innovation business cannot obtain a competitive edge over their rivals. However it is not easy to manage innovation at an organization. There are certain risks that organizations have to take in order to ensure that innovation or new technology being adopted does not backfire and cause unwanted problems within the organization. Total quality management is an approach to manufacturing in which organizations strive to try and...
11 Pages(2750 words)Essay

Innovation and Technology Management

...? Innovation and Technology Management Currently, the situation of commerce dealings has become highly compound in nature. Acute competitions in almost all the business sectors in the market have forced the firms to promote their quality and quantity of business procedures. A mere rise in the revenue or profit of a firm is not the principal business target. The firms try to gain competitive rewards in the market, either in the form of technical creativity or in the manner of enhanced quality. However, it should also be measured that the public authorities in the economies are highly active in exploiting the welfare of the society and checking on the privileges of the clients and the manufacturers in the market. This essay... will be...
12 Pages(3000 words)Essay

Management of technology innovation

...their only attraction is their system configuration stability (lifetime) but even that has changed. Dell has been relegated to selling other's innovation and even products." (Dunn, Fred. 24 Feb. 2005). That is a very bitter critique to Dell. But it is not the only one. Peter Burrows seems to be much more realistic when it comes to express his opinions about Dell. He is really worried about technology innovation. That's quite fine. All of us have to take into account the importance of technology innovation. Peter Burrows has a wider perspective on Dell's role in relation to innovation. He says: "Even Dell can't prosper for...
9 Pages(2250 words)Essay

Porter's Generic Competitive Strategies

...1. Wine is widely regarded as a social drink that symbolizes leisure and recreation and it is one industry that has been growing in Australia over the years. However, the forces of globalization, technological innovations as well as the emergence of competition in the industry have heralded a new era in the otherwise steadily growing industry. Therefore, this paper seeks to critically analyse the performance of one firm called Yellow Tail with regards to the emerging factors that are mainly external and how they have impacted on its operations. Basically, the company has witnessed a steady growth in the Australian Wine Industry and is one of the leading export industries especially to the...
8 Pages(2000 words)Case Study

Technology and innovation management

...Technology and Innovation Management s Submitted by s: 2nd March 4th March, Introduction The modern marketplace is full of competing. The companies in all the sectors always have to come up with products that have relevance to the ultimate users. The products made by the majority of the companies have to be accepted in the market place for them to provide the parent companies with the anticipated returns. In order to produce the products that have a consumer in mind, it is important to incorporate the entire player in the company just as if it was the case in Black & Decker Corporation. Part A In the creation of the cordless drill, the company sought to include all the people in the company that interact with the ultimate user... and Barber...
5 Pages(1250 words)Essay

ITM Innovation Technology Management

... rules. For this reason, it becomes difficult to interpret the data that is generated as a result of surveys. Additional customer insight can be gained by employing groups and depth interviews; although they are not very reliable as far as prediction of behavior is concerned. Innovation studies have extensively examined the drivers and sources of innovation, paying particular attention to the technological and organizational capabilities that firms need to develop to become successful innovators (DEste, Rentocchini & Jurado, 2010). Innovation has long been recognized as a vital contributor to firm economic performance and survival (DEste, Rentocchini & Jurado, 2010). Nobody can deny the real facts and importance of innovations... ...
14 Pages(3500 words)Essay

Innovation & Technology Management

...Innovation & Technology Management Contents Contents 2 Part I Introduction 3 Part 2 Literature Review 5 Innovation 5 Drivers of Innovation 6 Barriersto Innovation 7 Part 3 Market Research and Example of Companies 8 Global innovation 9 Success or failure of companies implementing innovation 9 Part 4 Critical Analysis 11 Part 5 Conclusion 12 Part 6 Recommendation 13 Reference List 14 Bibliography 16 Part I Introduction Innovation refers to the creation of effective products, processes and ideas which can help a business to succeed (Adler, 2010, pp. 1-15). Innovation takes...
11 Pages(2750 words)Essay

Innovation and Technology Management

...INNOVATION AND TECHNOLOGY MANAGEMENT Executive summary In this fast changing world, innovation andtechnology are very essential in sustaining the short and long-term objectives of the business. Many firms are now realizing the important of incorporating new technologies in the practices as well as creating an organisation culture that recognizes this important factor. In this case, most of these companies have been involving various kinds of innovations to enhance quality in the products and services they make for their customers in the process of creating competitive advantage and market position (Uucbasaran 2003, 13). Compared to recent decades, the current business environment has become highly dynamic and unpredictable. It has... of...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Innovation and Technology Management - Long Tail for FREE!

Contact Us