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Starbucks: Short version of the proposal assignment - Term Paper Example

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Due to the size, nature of business and the competitive market of Starbucks it cannot be expected that the business orientation and business management of the organization can be undertaken through just one paradigm of operation. Currently, four major concepts or paradigms of…
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Starbucks: Short version of the term paper proposal assignment
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STARBUCKS: SHORT VERSION OF THE TERM PAPER PROPOSAL ASSIGNMENT Lecturer: STARBUCKS: SHORT VERSION OF THE TERM PAPER PROPOSAL ASSIGNMENT
Proposed Title: Factors that influence successful motivation for workers of Starbucks
Due to the size, nature of business and the competitive market of Starbucks it cannot be expected that the business orientation and business management of the organization can be undertaken through just one paradigm of operation. Currently, four major concepts or paradigms of operations are identified, which are management theory, environmental forces, value driven management and external components of the organization. With the concept of environmental forces alone, there are different ways in which sub-concepts are used within Starbuck. Golovatchev, Budde and Kellmereit (2010) identifies environmental forces as those factors that influences the organization’s ability to initiate and maintain successful relationships with their customers. With this, two broad themes or subtitles can be identified. They are micro-environmental factors and macro-environmental factors.
Micro-environmental forces
These are factors found within the immediate composition of the organization and influence the organization’s ability to adequately serve customers to a level or standard most desired by the customers (Barney and Hesterly, 2005). There are several examples of micro-environmental forces that can be identified for Starbucks, including the company’s organizational culture, suppliers of the company, marketing intermediaries used by the company, customer markets, and the larger market segment of the company.
Macro-environmental forces
The macro-environmental forces on the other hand refer to factors that form a part of the larger society and directly influence how the micro-environment must be run. In the case of Starbucks, a number of macro-environmental forces can be identified. These include, but not limited to demographic factors, economic factors, natural forces, technology, political factors, and culture. In most cases, all these macro-environmental forces are summed up as PESTEL, which represents political, economic, social, technological, environmental and legal factors.
References
Barney, J. B and Hesterly, W. S. (2005). Strategic Management and Competitive Advantage: Concepts. New Jersey: Pearson Education, Inc.
Golovatchev, J., Budde, O., & Kellmereit, D. (2010). Technology and innovation radars: Effective instruments for the development of a sustainable innovation strategy and successful product launches. International Journal of Innovation and Technology Management, (7) 3, 229–236. Read More
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