Starbucks comapany - Research Paper Example

HRM OBJECTIVES, STRATEGIES, POLICIES AND PROGRAMS The Human resource management of Starbucks is working with the objective of creating competitive edge for the organization. Starbucks management believes that hiring of new productive employees and retention of productive employees is the key of success in every country where Starbucks is operating. Employee satisfaction is highly considerable in the view of Starbucks management. The Human resource management of Starbucks aligned its objective with strategies in a way that it comprehensively achieving the business goals (Conte, 114-116).

The main factors of the objectives and strategies are as follows: Train the hired employees in a way that they act more as partner to the customer than salesmen or cashier. The management instills passion, respect and dignity to all employees that they can pass on to the customer. Starbucks encourage its employees to grow as fast as the company is growing. Continues training and development programs led the people of Starbucks up to date with changing consumer taste and preferences. As a huge global organization Starbucks has a strong policy for workforce diversity to manage people effectively (Starbucks).

JUSTIFICATION All the objectives, strategies and policies are clearly implemented in the company’s operations. All the HRM strategies and objectives of Starbucks are striving to give the best value to its employees to increase their satisfaction level. Starbucks is spending a good amount in training of employees belongs to diverse backgrounds. The diverse workforce is competently managed by the company and the Starbucks continuous expansion in different regions is the justification of proficient diverse workforce management.

HRM OBJECTIVES, STRATEGIES, POLICIES AND PROGRAMS ALIGNMENT WITH COMPANY OBJECTIVES, STRATEGIES, POLICIES AND PROGRAMS The company always strives to provide a perfect cup of coffee to its customers. The company is providing the finest quality. The employees work together as a team and stays as a family. Employees always try to provide the best pleasant experience to the customers in the Starbucks. Every store is nestled in well-built neighborhood. The company overall business strategy and objectives are aligned with Human resource objectives and strategies in a way that Starbucks believes that employee satisfaction is a key driver for customer satisfaction and this statement is the reflection of Starbucks overall business strategy (Marrie).

HRM PERFORMANCE: In the consideration of turnover, grievances, strikes, layoffs, employee training, and quality of work life at Starbucks, it has been determined that Starbucks is competently managing all these activities and the ranking of Starbucks is the justification of proficient management of all these factors. As mentioned above 82% employee satisfaction is another justification of competent management of all these factors. The continuous training and development of employees and extra benefits provided a Starbucks to develop a unique customer experience at coffee shop with the pleasant attitude of its employees.

Starbucks believes that its employees are driving the competitive advantage for the company. Starbucks is constantly making additions in the benefits of employees to attract the new productive employees and for retaining the existing productive employees in the organization. The high involvement and dedication of diverse workforce is allowing the organization to expand its market in more countries to approach a highest and unbeatable market share in the global market. INFORMATION TECHNOLOGY OBJECTIVES, STRATEGIES, POLICIES AND PROGRAMS A.

Starbucks management has always been focused on the innovation in the processes with the advancement of technology. The continuous improvement in the processes through the adaptation of digital ways to conduct operations is the one of the key competitive advantages. The presence on social media is to cater the people who are inspired by social networks is one of the strategies of Starbucks. Craze of Mobile apps has been increasing for the last few years and Starbucks has made an app for its stores in 2011 and it is using by its customers in more than 9000 locations of Starbucks.

The usage of smart phones has created the need of Wi-Fi in every store and Starbucks was the first to implement this technology in its stores to provide maximum convenience to its customers. In the view of Starbucks management continuous innovation in all the areas of organization is the key of competitive advantage in the global market. Online payments through Starbucks app was the innovation in the coffee stores industry which was introduced by Starbucks (Grove; Adkins). B. Continues adaptation and employment of latest technology in to business processes to create maximum customer convenience is the justification of comprehensively achievement of company’s IT goals and objectives.

The company is spending a good amount of its budget on the adaptation and utilization of latest technological trends. The company’s main goal is to provide maximum satisfaction and convenience to its customers. The IT strategies and objectives of the company are completely aligning with the company’s main objectives because the basic purpose of making mobile apps and social media presence is to provide convenience to the customers. The company is utilizing the technology for the enhancement of internal procedures as well.

The database is helping in maintaining the data of regular and new customers. The data of regular customers regarding their taste and preference s is helping a lot in retaining them for a long term. The data of customers is analyzing with the passage of time to have continues focus on changing consumer behavior. Database of the company is also helping in managing many functions within the company. For example, Starbucks managers get the sales and customers’ data from the database for future forecasting.

On the basis of data that is provided by the database the managers of Starbucks also formulize the strategies for business expansions, acquisitions etc. The utilization of technology for the internal operations of the company is helped to greater extent. The data of regular customers and opinions of new customers are helping in identifying the changing behavior along with new market segments. The utilization of technology for the internal operations has given the company a great support to managing the operations of the company effectively and efficiently.

The automation in the operational management is making the company’s supply chain stronger. The information in the database is also used by the mangers to forecast for the future opportunities and threats for the business. The database of the company and automation in the internal operations led the mangers to make quick decisions to avail the opportunity at the right time. The adaptation and utilization of latest technology had led the company to develop its logical image to get the first mover advantage in the industry.

Presence in digital market, social media and the development of mobile apps is the justifying that company is advancing itself with the changing environment. The company has a strong logical construction and it is far better from its competitors. The social media and mobile app response is the reflection of the successful IT strategy of Starbucks. The company is already a market leader and latest technology adaptation is one of the factors that are giving the company a competitive edge (Grove; Adkins). C. The IT strategies of Starbucks are highly successful.

The company has a very strong logical construction and the app of Starbucks is differentiating it from its competitors. Starbucks have a continuous focus on making innovations in its products and processes. The automation in the company’s operation and the effective use of database management system and other IT systems is creating a competitive advantage for the company. Starbucks is always seeks to implement and utilize the latest technology tools to make differentiation in products and processes form its competitors that’s why Starbucks is enjoying the position of market leader in the industry (Grove; Adkins).

Works Cited Adkins, Amy. Starbucks and its use of technology. Online. 19 Nov. 2013. http://smallbusiness.chron.com/starbucks-its-use-technology-28272.html Conte, Vincent A. "Understanding Intangibles: What does Starbucks sell anyway?." Chief Executive Magazine, 36 (11), 114-116. (2005). Grove, Jennifer. How Starbucks is turning itself into a tech company. Jun. 2012. Online. 19 Nov. 2013. http://venturebeat.com/2012/06/12/starbucks-digital-strategy/ Marrie, Trinity. Starbucks organizational mission and strategies. Mar. 2010. Online. 19 Nov.

2013http://voices.yahoo.com/starbucks-organizational-mission-strategies-5707838.html?cat=55 Starbucks. Working at Starbucks. Online. 19 Nov. 2013. http://www.starbucks.com/careers/working-at-starbucks