Repot Plan - Research Paper Example

Ever since then, the company has owned more than 17,000 distribution stores globally with its produce diversity ranging from drip brew coffee, snacks, salads, hot and cold sandwiches, coffee beans, and other hot and cold drinks. Today, Starbucks is facing solid competition from other coffee house organizations and the educational control globally (Schultz & Gordon, 2011). This paper outlines a three year strategic management proposal to Starbuck’s managing board of directors based on the strength, weaknesses, opportunities and the threats of the company and other factors.

This proposal wraps more than a few aspects that will significantly contribute to the growth and development of the Starbuck organization. The plan reviews several subjects such as strategic marketing procedures and attainable financial policy. In order for the Company to remain competitive in the world market, the management of the organization has to review several factors in the organization such as management policies, obtainable opportunities, expansion and economic plan strengths, marketing, weaknesses, risks that the organization face in the market with exceptional knowledge of the capability of the strategic management plan.

Within the span of three years, Starbucks should build customers confidence on their services and products such as take away services (Bussing-Burks, 2009). Take away services are appropriate and this will enable customer to carry their well packed products. This will make the customers have an option of purchasing Starbucks products because they are consistent and reliable The three year strategy should ensure that the organization remains to be one of the best coffee house companies globally.

The managing board of directors should have more than a few mission statements that describe their products, their partners, their customers, and its stores. The managing board of directors should hire a strategic plan consultant and facilitator in order to aid the organization with strategic formulation and write the company’s vision and mission statements. Mission and vision statement are appropriate in the development of the three year strategy. The objective of the mission and vision statement is to target the audience and define the business.

The descriptions of the company are determined by the mission and the vision statement of an organization (Bussing-Burks, 2009). Therefore, the managing board of directors should change the company’s description in order for the three year strategy to be achievable The business plan of Starbucks should illustrate the industry and the market knowledge as well as the research that will be conducted by the management for the organizational development. One of the major factors that should be considered by the managing board of directors is the industry description and outlook.

Industry description and outlook involves the current size and the historic development rate and other factors that have contributed to the growth of the organization. This aspect is significant because it will assist the managing g board of directors to acquire appropriate information about the target market in the next three years. However, for effective success of the strategic management proposal, the managing board of directors should identify the SWOT analysis of Starbucks organization.

The purpose of the strategic management is to ensure that in the next thre