Report Plan: Recommendation for Production of Low Cost Laptops and Healthcare Focus - Essay Example

The purpose of the report will be twofold. First, it will help the company increase its market share in third-world countries where the demand for laptops is increasing with every passing day but people have no other choice than to buy economical brands, such as Samsung, Acer, and Fujitsu. The report aims to help Apple, Inc. increase its market share in such countries by providing people with low-cost laptops. People like to buy Apple products more than the products of any other brand.

However, a high percentage of consumers cannot buy Apple products because their buying power does not let them do so. Therefore, if Apple Inc. manufactures low-cost laptops, particularly for third-world countries, I believe that both Apple Inc. and the consumers will benefit as the company will increase its chances of gaining a competitive edge even in third-world countries and the consumers will have access to the top quality brand of the world. The second purpose of the report will be to make Apple Inc.

play its role in reducing the problem of obesity in America. I think it is the responsibility of every major brand in the world to show corporate social responsibility by putting some effort into solving social issues. I think putting efforts into reducing obesity is also a social cause for which Apple Inc. should play some role as a popular brand. People like the products of Apple Inc. and when the company will take steps to create awareness among people about the severity of the disease, people will listen to the advice with interest.

Obesity is a disease for which a level of awareness matters for it to be reduced. Apple Inc. can create awareness about it through television ads, magazine ads, and social events. 4. Identify Potential Resources that will be needed for Support The potential resources that will be needed for support include a commitment of top management towards change, financial resources to develop low-cost products, and employee support. All of these factors will work together to make the above-mentioned recommendations feasible for the company. 5. Identify Methods to be used to Gather Information about the feasibility of the recommendations, surveys, and questionnaires can be used.

Distribution of online surveys to the users of the internet, particularly from third-world countries, can be a suitable choice to gather relevant data. Users of the internet will fill out the survey form through which the company will know whether the idea to develop low-cost laptops for the population of third-world countries is feasible or not. Information about the need to work on the second recommendation about obesity can be collected through the statistics given in published journals. 6. Identify Criteria to be used to evaluate the Information Collected The collected information will be evaluated considering the age, qualification, and profession of people.