Innovation. Innovative techniques of a manufacturing company - Assignment Example

It is not possible to apply the innovative techniques of a manufacturing company, in a service sector. This is because the two business models operate in different spheres, and the main different is depicted in the nature of the products they produce. The service sector deals with intangible goods, while the manufacturing sector deals with tangible goods. An example of a service is the delivery of mails, by Fed Ex Company (Chang, 2011). It is important for the service industry to create a culture of innovation while conducting their activities.

This is because the service sector is a major employer, and greatly contributes to the development of an economy. However there are challenges that can prevent entrepreneurs in a service sector from innovating. This is because there aren’t any clear guidelines on how to innovate for a service sector (Chang, 2011). However, an entrepreneur can overcome this challenge by appreciating the service in which an entrepreneur provides to the community. This will create a proper mindset that will advocate for the improvement of the service to carter for the various needs of its customers.

It is essential to separate the physiology, structure and the context within which the business operation focuses on. By doing this, the organization will broaden its scope of innovating, and therefore overcome the challenges that the service sector faces in developing an innovation (Omachonu et al, 2010). An example depicting an organization that appreciates its scope of operation and created ideas for its relevance in the market is easy jet. The main objective of the company is to make it easier for customers to access services.

As a result of this objective, the company developed various products such as, Easy Cruise, Easy Pizza, and EasyCinema. This was possible because of the right mindset emanating from the management because of appreciating the context of their business operations. Another method of overcoming the challenges is to create a research and development department within the organization. The department should be responsible for carrying out a market research on the requirements of a customer, and on how to satisfy their needs (Dodgson et al, 2010) .

The department should be responsible for analyzing the feedbacks of the sales representatives of the company, and the various customers that the organization serves. The department should also look at the strategies of the organizations competitors, and analyze their innovative tendencies. Basing on the results of their analysis, the department should advice the management of an organization on whether to copy the style of their competitors’ mode of operation, or to develop their own strategies.

On this note, the R and D department is an important element of overcoming challenges that emanate from innovating in a service industry. Another method of overcoming the challenges that emanate for innovating in a service sector is to focus on the core elements of the company (Chang, 2011), this is as opposed on innovating in the supplemental elements of the company, such as friendly customer care services, effective problem solving mechanisms, after sales services, such as an extra service to the customer without any charge.

These supplementary services can be copied by their rival companies. On this note, to maintain an edge over their rivals, the organization should focus on improving its core business objective. An example is the innovative ideas of CNN in making its services accessible on a 24hr basis. Google initiated measures of improving the speed of its search engine network, and Fed Ex initiated measures of speedily delivering packages to their clients by working for 24hrs a day. However, it is not only important to focus on the core element or objective of the business, it is important to focus on other supplemental elements of the business organization while creating a product that will be attractive in the market.

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