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Strategy plans - Essay Example

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Apple Incorporated Introduction Apple Incorporated is an integral part of Personal Computers Industry under the hardware sector. Its major competitors include Microsoft, Dell, Google, and Hewlett-Packard Company. It is in this reason that competition is getting tougher at Personal Computers Industry and each major key player aims to be a cut above the other…
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Strategy plans
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Download file to see previous pages Furthermore, the proponent gives comments on how Apple has implemented its strategy within its organization, the control it placed on the organization to monitor its success and eventually how this influenced its staffing requirements. Strategy Plans Due to various changes in the computer industry, strategies need to be planned at Apple Incorporated. There are two essential considerations that Apple has to take into account in order to entirely deliver its strategy plans. These include allocating resources between traditional and new product offerings in order to both maintain and improve its market position, and maintaining its competitive advantage through its unique retail strategy and capitalizing on new and emerging trends (Di Muro, Murray, & Goode, 2010). All of these are remarkable components of Apple’s strategy plans in order to grow its business especially in the midst of constantly changing market in Personal Computers Industry. Thus, there are two obvious strategic plans that Apple should pursue and these include the idea of maintaining and improving its market position and its competitive advantage, respectively. ...
Clearly, strategies need to be formulated as well in order to obtain these goals. In particular, under improving or maintaining its market position, Apple Incorporated needs to exactly create highly differentiated products through its initiative in latest product development or innovation. It is in line with this that Apple needs to substantially create more focus in dealing with its traditional and new products based on the latest trends. This means Apple needs to compete with making a difference with its product offerings. This is the very point of its differentiation strategy in order to improve or maintain its market position. On the other hand, in order to achieve its competitive advantage, Apple needs to substantially consider its unique retail strategy which is related to the creation of its market share. In the midst of a very competitive market due to different key players trying to emphasize target market for their product offerings, Apple remarkably needs to consider exploring more possibilities on how they exactly make it successful for their products to reach into their customers. While adhering completely on its branding strategy, Apple needs to ensure that its products are handled accordingly by highly accredited retailers. This is to ensure preserving its property rights, which at some point has become an integral part of its product identity and quality trademark. Thus, Apple substantially invests its resources in maximizing the image of its brand as essential component of its unique retail strategy. Implementation of strategy Implementation of strategy would never be that easy especially in the industry where Apple belongs due to a very tight ...Download file to see next pagesRead More
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