We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

What are the strategies of Apple Incorporated - Essay Example

Comments (0) Cite this document
The opening of the thesis report consists of the background information about the Apple Incorporated. The discussion seeks to answer the question: What are the strategies of Apple Incorporated? What is the core of Apple from a product point of view? …
Download full paperFile format: .doc, available for editing
Polish This Essay94.2% of users find it useful
What are the strategies of Apple Incorporated
Read TextPreview

Extract of sample
"What are the strategies of Apple Incorporated"

Download file to see previous pages Center of discussion in this paper is Apple as a very unique company because it dominated a market segment which is not its core business. Apple was launched in 1976 in a garage with Steve Wozniak and was able to revolutionize the computing industry with the introduction of its product line Macintosh (Mac) that “dramatically changed personal computing through its user-friendly graphical user interface (GUI), which allowed users to interact with screen images rather than merely typing text commands”. Apple’s success is not solely attributed to the creativity and functionality of its product line but also to its pricing strategy which has been a big change from the 1990s when consumers regarded Apple as a producer of overpriced tech baubles that cannot effectively compete against the far cheaper Windows PCs. This change was a result of a succesful implementation of its value chain activities that has significantly lowered its price. It became very pronounced with the launching of Ipad which price was far lower than what they expected. Its introductory price last year of $499 stunned everyone, which led John Gallaugher, an associate professor of information systems at Boston College to comment “It was a very competitively priced device”. The same is true in the notebook product line. When Macbook Air was introduced in 2008, it was priced at an exorbitant $1,799. This became possible by the briliant management of Apple’s supply chain due to capitalizing its organizational capability of having huge cash reserves. It made its supply chain a strategic weapon to lower price in order to capture the market. It tapped into its huge war chest of $82 billion in cash and marketable securities to lock up supplies of parts for years to enable it push down cost by the scale of its purchase (Wingfield, 2011). It also bought manufacturing capacity ahead of its time and made its components scarce that, in turn, made its competitors scrambling for any parts that are left and drove the cost of its products up while Apple had lowered its own (Wingfield, 2011). To date, Apple has been recorded as the biggest buyer of flash memory chips in the world according to the research firm iSuppli (Wingfield, 2011). The effect of using value chain management as a strategic weapon proved to be a nemesis among its competitors. When this effective value chain management was reflected in retail prices, competitors had to slash their prices where Motorola’s Xoom tablet was pushed to lower its price at $379 at Best Buy (for a limited time) and virtually won the competition with Hewlett-Packard’s TouchPad line of tablets which were pushed to be sold at $99 to clean the inventories. III. What is the core of Apple from a product point of view? The core product of Apple was its desktop computer Macintosh. Its main revenue source however comes from its other product line such as Ipad, Iphone and Ipod. IV. Are all products and services equal to Apple? If not what are the key pieces? Use your entire toolkit, especially the financials, to support your decision.  Apple Incorporated made itself distinct by making its hardware and software work in synergy that enabled its products and services unequalled by its competitors. The best example that we can show for this is the synergy that its operating system iOS5 that provide synergy among the different product lines of Apple. It powers the iPad, iPod and iPod touch which allows the three products to interact and complement each other. Its new computer operating system Lion also has an Air-drop feature that has made sharing of information between Mac computers very convenient. Air-drops peer ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“What are the strategies of Apple Incorporated Essay”, n.d.)
Retrieved from https://studentshare.org/management/1395003-what-are-the-strategies-of-apple-incorporated
(What Are the Strategies of Apple Incorporated Essay)
“What Are the Strategies of Apple Incorporated Essay”, n.d. https://studentshare.org/management/1395003-what-are-the-strategies-of-apple-incorporated.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
From the research it can be comprehended that although the company has adequate resources and capabilities to deal with the issues it might lack in few context. For instance, in order to deal with the issues related to complexity, the company has talented team members who can manage the complexities in the near future.
12 Pages(3000 words)Essay
International Marketing: Apple Inc
Conclusions : page 15 6. References : page 16 Executive Summary International business and marketing are growing day by day because of the favourable business climate existing everywhere at present. The entry of globalization has revolutionised and rewrote many of the existing traditional business principles and concepts.
14 Pages(3500 words)Essay
Apple Company
Not all Apple products managed to have immense market value immediately after their release e.g. Apple iPod. Many of these products showed a rapid increase in their sale few years after their release, thanks to the informed decisions made and prudent marketing strategies adopted by the Apple Company.
4 Pages(1000 words)Essay
Apple case study
Apple Incorporated has become renown in the world by its iPod together with its cutting-edge technology and design. This serves as important turning point for Apple Incorporated and which allows trust and loyalty among its target and prospective market segments.
10 Pages(2500 words)Essay
Apple Incorporated and the Power of Its Brands
The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted to its being able to work out for its competitive advantage and that is to create a need for its offerings. The ultimate goal of Apple Incorporated is to dominate in the competition and become a cut above the other.
8 Pages(2000 words)Essay
Marketing Strategies of Samsung Electronics and Apple Incorporated
and Samsung Electronics are some of the major players with subsidiaries across the globe owing to their huge customer base. Apple Inc. mainly manufactures computers, mp3 players, and smartphones while Samsung Electronics is involves in the manufacture, distribution, and sale of a wide range of products including televisions, digital cameras, smartphones, audio and kitchen appliances.
10 Pages(2500 words)Essay
Marketing objectives and strategies of massive, incorporated
o become the market leader by increasing market share by 10% ; and To aggressively compete with search rivals like Google and Yahoo (Wash, 2006). The marketing strategy currently employed by Massive, Inc. can be fully understood by looking at its marketing mix.
2 Pages(500 words)Essay
Apple Computer, Incorporated
Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store" (Apple Computer, Inc.)
5 Pages(1250 words)Essay
Pricing strategies of Apple
The pricing strategy also helps in giving the customers more choice that generates growth in the sense that it sells more of its products. However, the major strategy remains
6 Pages(1500 words)Essay
Compare and contrast the marketing strategies of two major brands, Apple and Samsung
arried out by each organization to ensure that they are able to cater to the growing needs of the consumer market and that customer satisfaction is maintained (Ferral and Hartline 2012, 1). It is effective marketing strategy which allows high-end electronic appliance companies
6 Pages(1500 words)Essay
Let us find you another Essay on topic What are the strategies of Apple Incorporated for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us