Yahoo case study - Essay Example

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Yahoo was set up way back in the year 1994 by David Filo and Jerry Yang as a guide towards the World Wide Web. The company had grown to a billion dollar business before the turn of the century. …
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Download file to see previous pages But yahoo was not able to carry on the fame it had created for long time. In February 2008, yahoo share price fell from $31 a share to less than half of it. In the year 2011, the CEO of Yahoo Carol Bartz was sacked by the chairman of the company. However the share price of Yahoo had plummeted during the tenure of Carol Bartz. Analysis of the case The case study takes into consideration the problems and issues which Yahoo has been facing over the years. Initially the company was able to attract customers but with new competition from other online sites, yahoo started to losing its customers. According to the case study Yahoo lacked the hype and buzz in the technology market. The case study has also introduced many issues and problems that the company was facing along with its employees such as the corporate culture and political conflicts which highlighted the problem that the employees were dissatisfied with the mid level management; the organization was involved in silo thinking and bureaucracy, issue with respect to human resource, leadership changes and restructuring. In addition to the problems faced by Yahoo, the case study also talks about change in leadership. Marissa Mayer who was the head of the Google search group was appointed as the new CEO of Yahoo. Under the leadership of Marissa Mayer, change management has been implemented to get back Yahoo on the right track and Marissa Mayer aims to “focus on the users” as yahoo in recent years have been known for its distraction than delight. The case study shows how Marissa Mayer implemented the strategy of change management in yahoo and also follows the changes and step that she brought in Google. The case highlights the good and potential qualities of Marissa Mayer to bring about a change in Yahoo but at the same time it also highlights the resistance to change that the employees of Yahoo might face while dealing with the change. Identification of major issues Yahoo major problem was it never been best at anything and instead of defining itself the company has fitted from one new web portal to another. Yahoo has 44 different business units and with just 3200 employees it had become unmanageable for the company. Despite having about 44 different business units it do not have sales unit leading to much more confused and chaotic situations. During the golden days of Yahoo, customers were getting involved with the company by themselves and the advertisement company was ready to spent dollars on it and as a result Yahoo did not established relationship with its customers as the customers walked it by themselves which led to arrogance (Willians 2008, 209)1 Corporate culture and political conflicts are said to be high in the organization and this can be seen another big issue for Yahoo and the new CEO Marissa Mayer. As per a review it was revealed that in comparisons to 98% of Google employees who thought the outlook of the company will be better in the future only 48% of employees of Yahoo felt the same. The employees were not satisfied with the mid level management as the mid level management was control freaks who pressurized the people without making any improvement. In addition with the existence of frequent re-orgs, this resulted in firing of employees and also scrapping of projects along with frequent turmoil at the executive ...Download file to see next pagesRead More
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The topic of "Yahoo case study" is quite often seen among the assignments in high school. Still, this example opens a brand new perspective of seeing the question. I’ll use the manner for my own essay.


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