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Nation Branding - Essay Example

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It is in this regards that many nations practice nation branding to manage and build the distinctive characteristics. Japan is one country, which has opted to nation branding to facilitate the impressive and…
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Nation Branding
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Nation Branding

Download file to see previous pages... In as much as the country has various setbacks, there are various ways the country can exploit in order to realize positive image overseas.
The world economic outlook of a country is a tremendously influential factor, which can either attract or chase investors. It is in this regards that many countries try to maintain an economic outlook, which draws a positive picture, thereby attracting investors. This is an opportunity; Japan can use to brand, the county’s image, considering stability, which the country has, witnessed from the past (Dinnie 10). For example, it is a country in the midst of transforming its tax system from the previous large system tax-free saving accounts to lowered individual marginal taxes. The new system allows a reduction in statutory corporation rate. This is a chance, which investors can make use of in various areas of investment. In as much as the new tax system takes into effect a new income tax, it gets evidenced that it encourages investors.
Consequently, Japan is a country endorsed with many tourist facilities, which it can use to collect revenue from tourists. For instance, Kobe tourist attractions spread like a ribbon for a distance of 30 km (Kis 23). The city is endorsed with various facilities including the Akashi Kaikyo Bridge and Arima, one of the oldest areas of Japan characterized by many springs and steam jets. Tourism is a sector, which helps in the collection of many funds from tourists and has seen the economic growth of many institutions. This, therefore, is a chance the Japanese government can use to brand the country, hence changing the outlook from the various world perspectives (Jincui 01).
Last but importantly, Japan is one of the countries considered secure in terms terrorist attacks, as well as minor security problems. As compared to other countries like the United States of America, Japan does not have political enemies. This makes it a neutral country, which when invest or ...Download file to see next pagesRead More
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