Nation Branding Issues - Essay Example

The reputation of countries remains a factor, which measures many things. It is in this regard that many nations practice nation branding to manage and build distinctive characteristics. Japan is one country, which has opted for nation branding to facilitate the impressive and meteoric rise that has raised the position of Japan since the end of world war two. It is a country, which has risen drastically exploring various peculiarities as well as maintaining high growth in industrialization. Japan is a country endorsed with many resources, which it can make use of, to change its image. In as much as the country has various setbacks, there are various ways the country can exploit to realize a positive image overseas.

The world economic outlook of a country is a tremendously influential factor, which can either attract or chase investors. It is in this regard that many countries try to maintain an economic outlook, which draws a positive picture, thereby attracting investors. This is an opportunity; Japan can use to brand, the county’s image, considering stability, which the country has, witnessed in the past (Dinnie, 10). For example, it is a country in the midst of transforming its tax system from the previous large system of tax-free saving accounts to lowered individual marginal taxes. The new system allows a reduction in statutory corporation rates. This is a chance, that investors can make use of in various areas of investment. In as much as the new tax system takes into effect a new income tax, it gets evidenced that it encourages investors.

Consequently, Japan is a country endorsed with many tourist facilities, which it can use to collect revenue from tourists. For instance, Kobe's tourist attractions spread like a ribbon for a distance of 30 km (Kis, 23). The city is endorsed with various facilities including the Akashi Kaikyo Bridge and Arima, one of the oldest areas of Japan characterized by many springs and steam jets. Tourism is a sector, which helps in the collection of many funds from tourists and has seen the economic growth of many institutions. This, therefore, is a chance the Japanese government can use to brand the country, hence changing the outlook from the various world perspectives (Jincui, 01).

Last but importantly, Japan is one of the countries considered secure in terms of terrorist attacks, as well as minor security problems. Compared to other countries like the United States of America, Japan does not have political enemies. This makes it a neutral country, which when investing or visiting does not fear security problems (Dinnie 16). The FISC security guidelines developed by Japan, in addition, have made improvements in security issues. This is an area Japan can use to brand the country, as security becomes one consideration of many people as well as investors.