It is in this regards that many nations practice nation branding to manage and build the distinctive characteristics. Japan is one country, which has opted to nation branding to facilitate the impressive and…
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In as much as the country has various setbacks, there are various ways the country can exploit in order to realize positive image overseas.
The world economic outlook of a country is a tremendously influential factor, which can either attract or chase investors. It is in this regards that many countries try to maintain an economic outlook, which draws a positive picture, thereby attracting investors. This is an opportunity; Japan can use to brand, the county’s image, considering stability, which the country has, witnessed from the past (Dinnie 10). For example, it is a country in the midst of transforming its tax system from the previous large system tax-free saving accounts to lowered individual marginal taxes. The new system allows a reduction in statutory corporation rate. This is a chance, which investors can make use of in various areas of investment. In as much as the new tax system takes into effect a new income tax, it gets evidenced that it encourages investors.
Consequently, Japan is a country endorsed with many tourist facilities, which it can use to collect revenue from tourists. For instance, Kobe tourist attractions spread like a ribbon for a distance of 30 km (Kis 23). The city is endorsed with various facilities including the Akashi Kaikyo Bridge and Arima, one of the oldest areas of Japan characterized by many springs and steam jets. Tourism is a sector, which helps in the collection of many funds from tourists and has seen the economic growth of many institutions. This, therefore, is a chance the Japanese government can use to brand the country, hence changing the outlook from the various world perspectives (Jincui 01).
Last but importantly, Japan is one of the countries considered secure in terms terrorist attacks, as well as minor security problems. As compared to other countries like the United States of America, Japan does not have political enemies. This makes it a neutral country, which when invest or
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(Nation Branding Essay Example | Topics and Well Written Essays - 500 Words)
“Nation Branding Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/macro-microeconomics/1601670-nation-branding.
It aims at evaluating whether these branding drives have created a positive perception about the United States that has created value for some American entities overseas. The paper explores the strategy for branding the United States by focusing on four elements of Anholt's Nation Brand Hexagon.
This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding. Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results.
It is aimed towards making products and services unique. This can be carried out through advertising campaigns but with an unswerving theme. Branding is aimed at attracting customers and retaining them. It is not aimed at convincing the customers to choose a company over another, but at getting your forecasts to view the company as the only solution to the problem at hand.
Thus a brand constitutes a symbolic embodiment of all the values that a corporate stands for and its represents information connected to a company. The term brand name is often used synonymously with the term brand, but brand name is usually used to denote the written or spoken linguistic elements of a brand.
According to the report a corporation with a leadership brand instigates reliance that the workers plus administrators will time and again make first-class on the corporations guarantee. A superstore shopper realizes that the vendor’s staff as well as the administrators will provide them with assistance while shopping.
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
According to the report every major destination is in competition with other destinations world-wide. It is important to know what others are doing not only to avoid duplication but also to aid in a differentiated product offering. Differentiation is simply not possible without comprehensive knowledge of what the competition is doing.
The marketers use a consistent theme when doing product branding to achieve consumer loyalty and trust in the product. A brand on the other hand is the image or idea about a specific service/product that
What is critical to note however, is the fact that organizations have to decide based upon the hierarchy of the different brand strategies out of which the firm has to actually choose and implement at the global level.
It is also
The author of the essay casts light upon the phenomenon of international communication. Thus, it is stated that International communication is a communication practice occurring across borders internationally and it arose from the increased influences and effects of globalization. Hence, the mentioned concepts depend on international communication for them to exist.
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