Branding and Business Enterprises - Assignment Example

The author of the paper states that the type of brand of an enterprise is usually formulated from who the business enterprise consist of, the expectations of what they expect to become in future and lastly the perception of society and the people have towards the entity. A business cannot at any single point have opposing qualities. For example, the business enterprise can be quite innovative in nature, producing high-cost goods and services as well as high quality of the products in question.

In other words the fountain of a business’ brand is its logo, the enterprise’s website, its mode of packaging and lastly its materials of promotion should ingrate the enterprise’s logo and consequently pass the message of its brand. After talking to Dr. Jim Friedman, branding has more meaning than the usual notion we had in the past. He was not afraid to speak out his mind by shading light to very gray areas of business and marketing in general in the society. He does not allow a person to stay in a comfort zone because one will not achieve much in such a place and hence result in failures in life.

When relating with others, he remains true to himself and does not pretend to be someone he is not and encourages individuals to emulate that quality from him. Kailin has an idea and brings along a water bottle of water which contains words from a famous American poet, W. H. Auden, who is renowned for his poetic works and the love he has for poems. The words are that “Thousands have lived with love, not one without water.”