Others argue that while competition exists to ensure that only the fit to stand by the requirements survive, the businesses or individuals that cannot keep up with the forces should be kicked out of the “game” by the forces of competition. At a closer analysis of the former view, it almost fits to conclude that those who stand by that view support a direction where to a .large extent the competition policy protects the competitor. This is as opposed to the latter group, who could be interpreted as arguing that competition policy should seek to protect the competition but not the competitor. The legal environment offers a good definition for business organizations to refer to in their day-to-day operation in the competitive environment in which they operate.
Because of the stiff competition that exists among firms and corporations in the contemporary business environment, some businesses may want to ally to thwart any competitive force unleashed within the industry. Brebner (2002), notes that such an alliance may also aim at jeopardizing any effort made by the competitors. He further observes that this, to a substantial effect, will curtail competition and hence create resource-controlling units or factions in the economy.
Furthermore, the ever-changing characteristics of competition coupled with the swiftly changing market structures complicate more the issue of competition that it is not only desirable to have a serious consideration of the issue of competition and competitors but it is even more important that any consideration made is done with utmost flexibility. The main idea is to ensure that the system within which these factors and parameters operate is operational rather than the market system, economic system or any other relevant system thereof halts because a particular policy has sought to protect either competitor or competition.
Competition has been defined differently by different scholars and this depends entirely on its history. Competition exists not only in business but also between individuals, groups, animals, nations, etc. It is a contest between different entities for either territory, a niche, or resources. Competition exists or rather arises when two different bodies or entities strive to achieve objectives or goals which both of them cannot share (Hope 2000). Competition is a natural phenomenon between living organisms existing in the same environment. Any living organism strives to acquire the basic needs for its existence. For example, animals and human beings compete over water supplies, mates, shelter, and mates among others. Competition often gives rise to deep rivalries, especially among human beings in the pursuit of wealth, prestige, and fame. Business corporations are commonly associated with competition because the very many business companies share the same customers.
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