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Why Does E-business Need IP - Book Report/Review Example

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The present review "Why Does E-business Need IP" is focused on the rapid strides on the internet and allied technologies that have given a big boost to e-business all around the globe. Reportedly, intellectual property, within a field, sets apart a company from the rest. …
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Why Does E-business Need IP
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"Why Does E-business Need IP"

Download file to see previous pages Today, most businesses and firms maintain their online presence regardless of their nature of the business. It could be either to deliver services or products or simply disseminating information for the benefit of consumers. Of late, business methods have been added as the class of patents because they decide about the ways commercial transactions are carried out; there are thousands of patents issued by the US Patent Office that speak about the methods of doing business. Authors argue that business methods patent is still a grey area where patent office has not adequate experience. Currently, e-business has become crucial for most of the firms and so the several legal issues that emerge out of that.
Domains names, Meta-tags, and deep linking are the areas that have been causing major challenge to the genuine companies. Unscrupulous parties have been taking advantage of these areas in ever-rising e-business opportunities. Authors argue that it has been even more necessary for the firms, in e-business, to get the trademark registered in order to keep spurious dealers at bay.
A domain name that resembles trademark may cause huge business losses to the firm that holds the ownership of that trademark. Domain names are like contact numbers that any internet user would make use of to access those companies websites. The issue becomes crucial when someone registers a domain name that matches with the trademark of some other company. Whatever may be the motive behind but it harms genuine firms invariably.
Meta-tag is another area where large-scale infringement may take place. Search engines locate the websites scanning meta-tags of the web pages and the fake people know all about this well and that is why they use competition trademark in their meta-tags. Similarly, deep linking done clandestinely may harm legitimate party immensely.  ...Download file to see next pagesRead More
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