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Coordinated Management of Meaning Theory And How It Improves Effective Communication - Research Paper Example

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The purpose of this paper is to analyze and evaluate the Coordinated Management of Meaning (CMM) theory and show how it improves effective communication. Effective communication will only be achieved when the whole process involves all the participants, including the receivers…
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Coordinated Management of Meaning Theory And How It Improves Effective Communication
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Download file to see previous pages It is through the mass media that important issues affecting a particular country or region are addressed; hence there is the need to pass information in a way that will be effectively interpreted (Yamaguchi, 2005). Therefore, this creates criticism to the known definition of communication which elaborates communication as a process used to pass information from a source to a recipient. This is according to the transmission model of communication which involves a source producing the information that is passed through a channel until it reaches the recipient (Uusi-Rauva & Nurkka, 2010). However, interpretation of the piece of information by the recipient should also be taken into consideration. Communication is done in different ways, some of which are interpreted totally differently by different groups of receivers (Grover, 2005). Therefore, this calls for a change in what is termed as communication in the sense which only considers the outcome. This is because when the receivers interpret the message differently, its outcome will be different in each of them, and most are the times when these outcomes match with the intended meaning (Cronen & Pearce, 1982). This includes accommodating feedback from all the participants of the process that is important in knowing whether the message was encoded as intended or otherwise (Budescu, Por & Broomell, 2012). 

Barnett Pearce and Vernon Cronen came up with the CMM theory after discovering that the transmission communication model did not take into account the social reality of the messages (Yamaguchi, 2005). This was during the mid-1970s when the duo discovered that the pattern used for communication and its effect on message interpretation was considered vital. What was important was only the message and the interpretation of the receiver. With such a feeling about communication, the emphasis was only placed on the message and what each receiver interpreted it to be (Grover, 2005). ...Download file to see next pagesRead More
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