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Society has significantly changed, as opposed to the predominant roles in our history. Discuss the Cultural Construction of Gender and Representation of Identity in relation to contemporary British Soaps - Essay Example

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The housewives traditionally performed household duties such as washing, cooking and caring for young children. Many companies that…
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Society has significantly changed, as opposed to the predominant roles in our history. Discuss the Cultural Construction of Gender and Representation of Identity in relation to contemporary British Soaps
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Extract of sample "Society has significantly changed, as opposed to the predominant roles in our history. Discuss the Cultural Construction of Gender and Representation of Identity in relation to contemporary British Soaps"

Download file to see previous pages This paper is dedicated to the analysis of contemporary British soap operas with respect to cultural construction of gender.
According to Allen (1985, p8) soap opera is a broadcast programming genre (a daytime dramatic serial) and there is an attitude that is carried with this genre. In 1945, American Speech listed soap opera amongst its new words but the word still appeared early in 1939 in the Newsweek. The origin of the term soap opera can be traced to the entertainment trade press in the late 1930s. By the year 1939, soap opera and a washboard weeper took up the general press as a substitute for the cumbersome and less appealing daytime dramatic serial (Allen 1985, p8).
The word ‘soap’ from soap opera is derived from the daytime serials promotion by the manufacturers of the household cleaning products such as Colgate-Palmolive, Lever Brothers, and Proctor and Gamble. The word ‘opera’ gets its meaning from its double inappropriateness and irony. The association with ‘soap’ makes opera a tool for selling majority of the commodities. The link between the two words also makes opera loss its original meaning (the thematic preoccupation such as royalty, legend and myth), the presumed audience that is, the educated elite, and the radio serial (Allen 1985, p8).
The 1939 Newsweek article asserts that soap operas bring the hard-working wife the real people and the real life adventures. The cultural and domestic and not the important serial drama concerns are described by the term soap opera; they are made to take the horrible cultural comparison with right use of the term soap opera. Since 1930, soap opera has been defined by what is not supposed to be and what it lacks rather than what it is supposed to be. The recent definition of soap opera is ambiguous; the 1975 Dictionary of American Slang describes soap opera as a day to day dramatic serial program broadcasted by the radio and usually lasting 15 minutes each of the day; the ...Download file to see next pagesRead More
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