The Relationship between Social Media and Brand Management - Dissertation Example

Comments (0) Cite this document
This study “The Relationship between Social Media and Brand Management” has been conducted with the aim of analyzing factors, which are capable of identifying the relationship between brand management as well as the performance of social media…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
The Relationship between Social Media and Brand Management
Read TextPreview

Extract of sample "The Relationship between Social Media and Brand Management"

Download file to see previous pages Hence, it is noteworthy that social media has become one of the key business communication tools, which has helped modern organizations to promote their brands worldwide. On the other hand, the online marketing concept has triggered impressive transformations, especially in the domain of brand management, thereby eliminating the risks inherent to the traditional marketing concept (Brindle, 2011).
 The use of social media for brand management was also considered quite helpful for both the customers as well as for the company, owing to its ability to target customers in clusters and reach them with efficiency, within a very short time span. It is also noteworthy that the brand image of a company is perceived as one of the most valuable assets in the modern day context. This particular assertion becomes quite apparent with reference to the strategies applied by Alibaba Group to promote its brand in a popular Chinese social media named Sina Weibo. Alibaba Group is noted as one of the most popular Chinese e-commerce retail outlets, which deals in all kinds of products. Prior to the inception of social media, brand managers engaged in different companies followed various marketing communication strategies, such as storytelling, aggressive and frequent advertisement as well as newsletter distribution to the customers. In this regard, it can be mentioned that the traditional methods of brand promotion were less cost-efficient in comparison to the modern brand promotion strategies, which certainly raises a noteworthy challenge to modern organizations. However, the advent of online brand management strategy has proved cost efficient as well as less time-consuming in nature to mitigate previous stress factors associated to company’s customer relationship strategies through brand management (Jenkinson et. al., 2005).
  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Relationship between Social Media and Brand Management Dissertation”, n.d.)
The Relationship between Social Media and Brand Management Dissertation. Retrieved from
(The Relationship Between Social Media and Brand Management Dissertation)
The Relationship Between Social Media and Brand Management Dissertation.
“The Relationship Between Social Media and Brand Management Dissertation”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Relationship between Social Media and Brand Management

Social Media and Brand Reputation

...the primary threat to business operations and the market value of their organizations. Despite this, organizations have been neglecting reputation risk management strategies. Thus with the aim to educate businesses on the ways in which brands might deal with ‘viral’ social media events to ensure they do not damage the reputation of the brand, three objectives were set in Chapter I. This was a qualitative study based on secondary data and after extensive literature in Chapter Two the study has achieved its objectives. The study finds that social media has changed how businesses function. Social networking...
48 Pages(12000 words)Dissertation

Relationship between social media networks and the concept of home

...? Relationship between social media networks and the concept of ‘home’ Giuseppe Piazza Photography and the Home 24/11 Consider the relationship between the uses of new social media networks (SMNs) – like Facebook – and the concept of ‘home’. In answering the question you may wish to refer to one or several of the following: ‘family’, ‘friendship’, national identity, globalization, ‘the relationship between virtual communities and virtual selves. Your answer must involve an analysis of specific SMN pages (including images) and should refer to at least one of the texts on...
10 Pages(2500 words)Essay

Relationship between media technology and culture

...?With reference to relevant arguments by Raymond Williams and Marshall McLuhan regarding the relationship between media technology and culture, outline your own position in relation to this debate, using two digital media examples to illustrate your argument. Marshall McLuhan and Raymond Williams have made key contributions to our understanding of media and its relationship to society and culture. McLuhan, in particular, has been an influential thinker on the subject and his ideas continue to be debated to this day. McLuhan’s work laid emphasis on how media is not an exclusive domain, but a space for the intermingling of...
10 Pages(2500 words)Essay

Describe the relationship between media and reality

...the essential elements of selection, construction and representation. Each media form, whether electronic or print, process social constructs of an image of event, story, and this may differ to what the society experience in reality (, Representation). With the two competing theories on media, manipulation theory is more accurate. According to Noam Chamsky, there are 10 strategies of manipulation by the media, taking note on reality TV. The first is the strategy of distraction. According to Chomsky, “the key element of social control is the strategy of distraction that is to divert public attention from important issues and changes decided by...
3 Pages(750 words)Essay

Social media use and stress relationship

.... With this, the purpose of the present paper would delve on the relationship of social media and stress. Method The present paper will conduct a survey relative to how social media could affect one’s health and the emotional aspect. Researchers for the current paper will distribute the questionnaires to random population; thus, the survey forms have no age limit when it comes to different age group. Snowball sampling could be used as a research technique to gather participants in a convenient way. After letting the participants answer, SPSS will be used as a tool to generalize how social media could be correlated to...
5 Pages(1250 words)Research Paper

Customer Relationship Management: brand loyalty

... evolved after much study to relate brand loyalty to brand profitability5. Customer profitability is expandable in three dimensions. Two temporal directions, retrospective and prospective approaches and the third is spatial6,7. Normally, this is viewed as a pool or bank of satisfied or delighted customers who form a free and very effective advertising media. This is used in judging the profitability as well as to evaluate the asset worth of a brand8. 2.0 Aims and Objectives The work so far centers around the effect of brand building, brand loyalty and to enhance brand loyalty. Empirical relationship between brand loyalty to brand profitability, though presented by many, has not resulted in a clear scale for measuring the extent... to the...
2 Pages(500 words)Essay

Differentiation between Customer Relationship Management

...Differentiation between Customer Relationship Management Introduction: Customer Relationship Management may be defined as a comprehensive approach, which creates, maintains & expands customer relationships. CRM does not imply extensive marketing & neither is it an inspiration for its information technology team, but having said that CRM touches all the above areas because of which it is internally integrated. If anyone of the above area is delegated the whole organization may suffer. (Anderson, 2001; Kerr, 2001, p.2) In today’s world when the changes are rapid & technology is seen as the next best thing the industry that has been mostly affected by it is banking industry. In the yester years banks used to invest in maintenance... chain is...
9 Pages(2000 words)Essay

Social Media in Brand Management and Brand Research

...Social Media in Brand Management and Brand Research Social Media in Brand Management and Brand Research Hennes & Mauritz (H&M) a leading clothing company has made recommendable achievements in popularizing its brands internationally not only through physical promotions, but also by means of social media that has proven cheaper and faster in coverage area. H & M targets potential customers from youths to young adults of different gender through the use of social media that is critical to...
3 Pages(750 words)Research Paper

Role of Social Media in Customer Relationship Management

..., other shareable content, and people’s opinion in real time that encourage similar and adventurous people to be a part of it. Baird and Parasnis (2011) confirm that social media platforms enhance communication between management and customers. Moreover, they provide an opportunity to mend or enhance brand image. These platforms work as an ongoing opportunity to enhance brand recognition. Grönroos (2004) also asserts its significance because it keeps the management-customer relationship easy, strong, convincing, and attracts new customer who witness the interaction. According to Trainor et al. (2014)...
14 Pages(3500 words)Essay

Relationship between the Traditional Media and Social Media1332

...Relationship between the Traditional Media and Social Media Introduction For over a decade media has proven to be a crucial channel for individuals and organizations to communicate to regular population. Salanova states that in all those years, mass media; television, the press, and radio has dominated as the only channel through which information is communicated (2012). However, this has not been the case over the last few years, the traditional models of media business has been taken over by a new form of media; social media. Social...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic The Relationship between Social Media and Brand Management for FREE!

Contact Us