Sector/Cluster: network relationship with clients, suppliers, allies - Essay Example

ENVY GROUP LIMITED By Location Envy Group Limited The term “network relationship” covers a large group in clients, suppliers, and allies’ relationship with a company (Morgan & Hunt 2004 p. 34). In Envy Group Limited, there are tactical relationships, strategic relationships, internal relationships, and transactional relationships. The network relationship with the company’s clients, suppliers’ and allies is clustered around several estates; London and its surroundings. The main means of connecting all these states together as well as leveraging their sole contributions and talents lies in the professional organization of the field (Kern &Willcocks2002, p. 15). The personal networks that the company has built among the involved clients, suppliers, and allies continue to connect the synergistic potential for the group’s collaborative strengths.

Envy Group Limited ensures that it has a strong network relationship with its clients, suppliers, and clients. Although such relationships gets more and more complex as a company grows, Envy Group Limited has come up with technological means of connecting with its partners such as connecting through social media network (Gummesson 2008, p. 12).The Envy Group Limited ensures that it has a quality relationship with its customers to retain its cluster network connectivity with customers, suppliers, and alliances.

Keeping customer’s expectations and desires firmly in mind is the key to success of the Envy Group Limited. The group is devoted to focusing on meeting the expectations of customers and ensuring long-term customer, supplier, and alliance relationships. Creating a connection with its customers, suppliers, and alliances at the ground level is the main component of the Envy Group Limited Strategy, and the group highly emphasizes on the relationship it has with the customers and all stakeholders (Gummesson 2002, p. 76). The Envy Group Limited ensures that its employee gets 24 hour training in customer relationship services and basic relationship skills.

The employees are trained on how to anticipate the needs of the customers as well as making eye contact while explaining various luxury brands to the customers or negotiating with the company’s suppliers and alliances.Envy Group Limited also enhances its relationship with clients, suppliers, allies by soliciting their feedbacks. The group ensures that its management reads through the unedited clients’ comment card every week. Although sometimes the comments in the cards are very shocking, they bring to the group directly to the clients, suppliers, and allies’ level.

This is because, at the corporate level, a company can easily get disconnected from its clients, suppliers, and allies.The clients, suppliers, and allies’ connection with Envy Group Limited is highly considered when the company is offering new product to expand its luxury brands. Although the group already has a strong clients, suppliers, and allies’ connection, it still puts in mind that clients, suppliers, and allies are the ones who give the company license of expansion into different channels and products.

The clients, suppliers, and allies should be able to understand the connection between new brands and main essence of the company’s brand.Suppliers of the company are highly treated as partners. The company’s relational ideal extends to suppliers and vendors with whom the group partners with. The relationship with its suppliers becomes more vital when complementary offering and critical components are concerned. Most successful companies are aware that the key to quality supplier connection is trust (Rauch 2007, p. 1177). Therefore, Envy Group Limited highly emphasizes on this aspect.

The group prefers developing long-term connection with its suppliers and vendors rather than merely buying from cost effective providers. The company is first looking at the quality of the brands; service and cost comes number two and three respectively.BibliographyGummesson, E 2002, Relationship marketing in the new economy,Journal of Relationship Marketing, 1(1), 37-97.Gummesson, E 2008, Productivity, quality and relationship marketing in service operations,International Journal of Contemporary Hospitality Management, 10(1), 4-15.

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