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The Effects of Globalization on Design - Essay Example

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The researcher of this descriptive essay mostly focuses on the discussion of the topic of The Effects of Globalization on Design. The author of this essay thinks that proliferation of telephone service, fax, and electronic mail make it possible for even small companies to have global reach. And the researcher analyzes the issue…
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The Effects of Globalization on Design
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The Effects of Globalization on Design

Download file to see previous pages... The researcher of this essay assumes that a design firm is an establishment that is formed to communicate a brand. On the other hand, design company is established to communicate as a creative company that creates physical brand identity and intellectual media. Global design firm disseminates this material and promote the company by distributing it through their marketing channels. Design firm may also serve the similar functions of creating physical branding media; however, a firm’s role is not limited to design and associated more with brand and commerce.
In contemporary practice, the definition of a design firm seems to be muddled with creative design practice as client companies are frequently utilizing the services of design studios which facilitate them with additional branding and marketing services. In reality, such practice transgresses the management capacity of the design company. According to Sam Landers, “we think like business people, and though the work is artful, we have no illusions about art. Our work aims to support competitive advantage.” With the advent of internet and digital systems, our fast-paced society changes every day. Advanced communication technologies have reduced the distances on global level. Time-frame of communication inception, its development, and delivery has also reduced in a dramatic way. This scenario led global companies to appoint internal brand managers and representatives who coordinate with local design firms in order to deal their delivery requirements. ...Download file to see next pagesRead More
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