Promotion in the Merchandise Environment for Glamourflage - Case Study Example

Promotion in the Merchandise Environment: Glamourflage (Part 5-10) al Affiliation V. IMC Media Strategy-Advertising and Direct Marketing Magazine Advertisement Banner Ad Online Promotional Video The scene begin outside a town house. Two friends are talking about their experience as they prepare to go out on holiday: Michelle: I have been waiting for this day for a long time. Finally we have a chance to get away and forget about the work. At last I don’t have to spend a lot of time working on my skin just to be able to glow at work. It is time to finally have fun Johnson: Yes. We truly deserve it. But I don’t understand why you say you hate caring for your skin. Michelle: What I mean is that the whole process of trying to look for appropriate skin care products and the actual process of using the items is always too cumbersome for me as the items do not work for me. I bet it is the worst part of my morning everyday Johnsons: Then I bet you have not yet discovered how to enjoy caring for your skin. Have your ever heard of Glamourflage? Michelle: Not really Johnsons: I guess that is why you have not been enjoying caring for your skin. Glamourflage has a variety of tailor-made products which guarantee beauty, gun and joy! If you want to spice up your holiday, then you should try it out. “Serious Fun... Serious Skincare...Lasting Beauty” New Media Strategy Social Media In the current market, social media has grown to become a very critical promotional tool. Therefore, staying in contact with the clients on social media platforms will allow Glamourflage to create a personal bond and relationship with the clients. Moreover, the social media platforms will act as a communication avenue through which the clients can learn more about the products. To achieve this, three social media platforms will be used. These are Facebook, Instagram and Pinterest. Facebook Being one of the most widely used social media platform, Glamourflage will use Facebook as the primary way of socially interaction with the clients. Through Facebook, the brand can showcase its products and portray itself as a fun brand through various pictures, announcements and postings from satisfied clients. Personal videos will also be posted in the page so that client awareness is created. Clients will be encouraged to tag their friends and share the pictures and posts in the page. The Facebook page will have several options as shown below. Glamourflage Official Facebook Page Health/Beauty Like Follow Message More options Timeline About selected Photos Reviews More Instagram Glamourflage will have its own Instagram page. The content in the Instagram page will be in line with what has been posted in the Facebook page. The various posts on the consumer experience, pictures of the products and the videos from the clients will also be shared on the Instagram page. By doing this, more clients will be attracted to post their pictures and share with others how the Glamourflage products has make skin caring process enjoyable. Instagram Page rosirockets FOLLOW 102, 000 likes 2 m rosirockets #Glamourflage  Read More