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Sensationalism - Essay Example

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Sensationalism can be defined as the style used in reporting news to the public where the use of anger, fear, tension, excitement and at times crude thrill are used by the media to pull or attract the viewership, readership, ratings and eventually profits. Sensationalism in the…
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Download file to see previous pages Sensationalism in its practice is not a new concept as such. The practice has been around going back to early humans. The act of storytelling and narrations were often related and focused on sex and conflict. According to Gaudreault et al. (2012) sensationalism per se is not a new phenomenon but has been there for long only that the term is new.
Denotation and connotation are terms that are used to convey and also differentiate between two separate kinds of meanings of a particular word. In media reporting, denotation is regarded as first level of analysis; this is primarily what the target audience can visually view on the page. Often, it refers to literal meaning, and avoids any elements of metaphor. Denotations are occasionally coupled with connotation, which forms part of the second level of analysis. Connotation is symbolic nature of a word, things or attributes that are triggered by a word, ideas and notions suggested or even associated a particular word. Connotations are associated with emotions and feelings. According to Durham & Kellner (2005), connotations vary depending on the context and the individual understanding of the word. A single word can bring different emotions, ideas and feelings to different people depending on their personal experiences.
Sensationalism in itself is largely controlled by denotations and connotations but often in the wrong way. The application of connotations particularly is largely depended on the context and the target audience. If one decides to intentionally ignore this consideration, then they are likely to send out the wrong information. While sensationalism is not completely a negative tool to be used in the media and journalism, it matters when it is applied in crucial situations. In an online article on The New York Post by Fears (2014) the writer gives a headline concerning construction of a "mosque” at the centre of the ground zero. In real sense, ...Download file to see next pagesRead More
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