Public Relations Campaign - Essay Example

The new plan will be able to reduce the number of people that are uninsured. Another aim of the public relations campaign is to ensure a transparent market for the people and to offer affordable healthcare cover for every citizen in California. Many of the residents of California and other states do not understand the Obamacare thus many people have not enrolled for the insurance policy. Many people believe the Obamacare strategy is expensive and does not cover every citizen in America. In 2015, the enrollment of people to Covered California is in subtle numbers.

The organization has to make 15% budget cuts because of the lack of registration of the population in the course (Hemphill 4). The registration number of the people is the most disappointing since the Obamacare plan became active. The company has to repair their balance sheets for nearly one million dollars that critics claim to be an illegal move. The program of Covered California also faces charges of cronyism. It happened after there were contracts worth 184 million dollars awarded with no bid.

These are some of the problems facing the insurance program, and it has affected the citizens in more ways. Nearly one million citizens do not have access to their insurance cover because of the lack of communication between Covered California, Council and the Federal Government’s system. There are over 900,000 people that had enrolled for their Medi-Cal and are yet to receive them several months down the line. The official ID card is what makes them eligible to receive the medical care. They are however yet to receive their ID Cards.

The Department of HealthCare claims they are not to blame for the delay of the ID Cards. There was no communication between the Covered California website and the counties thus the absence of the ID Cards. Some of the citizen’s information is still in limbo in the Covered California site (Hemphill 7). The problem has an