Nobody downloaded yet

Public Relations campaign proposal: situation analysis & Appendix - Essay Example

Comments (0) Cite this document
Situation Analysis The present position of BBBS has been a product of effective business strategies at play. As an international organization, BBBS has always focused on cutting a niche in the market through innovation and proper strategic management. BBBSSCI started in 1973 while BFKS started in 1991…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Public Relations campaign proposal: situation analysis & Appendix
Read TextPreview

Extract of sample "Public Relations campaign proposal: situation analysis & Appendix"

Download file to see previous pages Participants are also strongly encouraged to join the organization as a team. Alternatively they can always begin as a team of bowlers. The participants are given various responsibilities in the fundraising operations such as coordination. The primary targeted audience are usually the past participants. The current composition of the audiences includes the sponsors, past participants, community and the community latent public. The major information propagated presently includes informing the audience that BBBS is doing a perfect job by helping kids in the community. In addition, by participating in our programs, the audience help Little Brothers and Sisters in many ways. They will be more confident in their school performance as well as get better with their families. It is estimated that 46% are less likely to begin using illegal drugs while another 27% might be saved from an earlier exposure to alcohol. More importantly, it is expected that 52% will less likely skip school and this will greatly assist them. In this regard, BFKS is a sure way of for many people to get involved in helping the organization. From the SWOT Analysis, it is realised that the event structure of the organization is well planned with efficient working structures. However, it is also seen that much of the strategies in use as well as the internal structure of the organisation is not well organized to facilitate efficient operations. There are myriad opportunities which exist for both marketing and networking and this can be harnessed appropriately. The SWOT analysis further indicates that much of the communications with the target audiences are repeated through various channels. In the present case scenario, external threats are not considered a major priority in the organisation. While the weaknesses might seem many and likely to hamper the success of the organisation, it should be realised that the strengths and opportunities in the organization can yield greater benefits. In this regard, the present situation of the organization is just appropriate to offer the right opportunity for growth. After the secondary research, it is realised that a number of questions still remain unresolved: why participants are not returning to the organization? Why the participants chose to become involved? And how the participants heard about the fundraiser? SWOT Analysis Strengths Weaknesses 1. Average gift size increasing 2. Nationally recognized fundraiser 3. Nationally recognized organization 4. Cause related fundraiser 5. United Way partnership 6. Multiple ways to participate: team captain, team participant, sponsor, donator 7. Messages for support are consistent 1. Lack of demographic information 2. Lack of records from past participants 3. Team recruitment is decreasing 4. Leadership turnover and transition 5. Lack of social media engagement 6. Lack of follow-up surveys 7. Participants are given responsibilities 8. Clear communication needed with participants 9. Inconsistent archives 10. Creating donor fatigue Messages for appeal are not targeted Opportunities (external) Threat (External) 1. Volunteer networks: Bloomington Volunteer network 2. In-kind donations 3. Online donation registration process 4. Social network cites 5. News coverage 6. National organizations’ resources 1. United Way Partnership restrictions 2. Similar fundraising events: IUDM, Susan G Komen Walk for the Cure, Jill Behrman 5k Color Run 3. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Public Relations campaign proposal: situation analysis & Appendix Essay”, n.d.)
Retrieved from
(Public Relations Campaign Proposal: Situation Analysis & Appendix Essay)
“Public Relations Campaign Proposal: Situation Analysis & Appendix Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relations campaign proposal: situation analysis & Appendix

Fire Fighters Campaign Plan

.... The consistency of the information gathered with information from other sources viii. Links provided from the webpage to other sources C. Writing a Public Relations Campaign Plan A public relations campaign plan is the means by which goals are communicated to leaders in an organisation. Several public relations practitioners have presented their own method of communicating the public relations campaign plan. According to Miyamoto (n.d.) the following outline represents an effective structure for presenting a public...
22 Pages(5500 words)Essay

Public relations campaign for Shell FuelSave

... of the FuelSave Day and ending with the insertion of Shell as a company that helps society save on fuels. In this sense, the value of product is magnified, which hopefully, would gain positive customer feedbacks. V. Conclusion We believe that this public relations campaign proposal will be effective for Shell due to three reasons: firstly, it is in-line with the entire product launch campaign of FuelSave as it hinges on the big idea of fuel saving; secondly, it strategically targets the right audiences and creates creative ways on how brand perception can be improved; and lastly, it adds to the brand equity of Shell as a company. List of References Every PR, 2011. Public Relations: Its point and purpose [internet] Available at:
10 Pages(2500 words)Essay

Public Relations Situation

...?Situation analysis-Public Relations Situation analysis is the first step or part of any successful activity or project for example public relations (PR) and the development of a strategic market plan. By definition, public relations is management of communication between a firm or an organization and its key publics in an effort to manage, build and sustain a positive image. In PR, the plan or situation analysis involves an evaluation of the main communication issues facing the firm or organization, and assessing the...
4 Pages(1000 words)Assignment

Individual IMC Campaign Proposal

.... To achieve this objective, the organization is proposing to develop its own business card, letterhead, build more offices and conduct online and door to door campaigns. The organization is also working on the most valuable means of designing its own brochures to educate potential volunteers and clients on their core responsibilities. To increase its donors and increase its income in the next three months, the organization is also proposing a strategy to advance its public relations campaign initiatives. To accomplish this strategy, the organization is planning to organize a major fundraising event expected to double its annual income....
8 Pages(2000 words)Essay

Public relations campaign

...The growth of public relations has developed rapidly as a management function, one of the most important aspects of public relations is to establish understanding and acceptance between and organization and its publics1. Public relation campaign is one of the most common approaches to generate communication to its publics. The objective of this report is to measure the effectiveness of public relation campaign and its effect to the public. PR campaign is one of the most effective methods of communications between...
10 Pages(2500 words)Essay

Public Relations Campaign

...Public Relations Campaign: America’s Serving Company (A Mortgage Loan Servicer of Wells Fargo) Public Relations Campaign: America’s Servicing Company Our world today is beset with financial crisis of insurmountable coverage. A multitude of corporations on a global scale declare bankruptcy and render thousands of employees jobless. The inevitable nature of factors which interplay and caused this financial turmoil on a global scale affect other facets of the organization’s operations, including marketing. Several financial institutions are most affected by the crisis, of which is America’s Servicing Company, a mortgage loans servicers of...
3 Pages(750 words)Admission/Application Essay


...Corse: Appendix C Leaders and Legislation of the Civil Rights and Black Power Movements Part I Complete the following matrixby identifying 7 to 10 leaders or legislative events from both the Civil Rights and Black Power movements. The first leader is provided as a model. Leader and Associated Legislation, if any Date(s) Organization and/or Cause Contribution A. Philip Randolph 1941 Brotherhood of Sleeping Car Porters, which fought Discrimination His threat to march on Washington to protest discriminatory treatment caused former President Franklin D. Roosevelt to react with new policies on job discrimination. Linda Brown 1960s Topeka School Linda Brown was engaged in the activities of Brown v. Board of Education that had...
2 Pages(500 words)Essay


...Axia College Material Appendix B Roles and Behaviors of Company The firm believes a lot in values such as loyalty, excellence, and professionalism. The corporate culture of the company includes a great mix of diversity. A diverse workforce provides benefits such as great creativity and innovation. The human resource department protects the rights of the employees of the firm. Each employee knows his role within the organization. The behavioral standard during work hours is described in the employee manual and code of conduct. The company believes a lot in the importance of corporate social responsibility. The organization complies with environmental and labor laws of the host country. Roles and...
2 Pages(500 words)Essay

Public Relations Campaign

...confidence that this campaign will be a success because we will target the key segments of the public that are relevant to our brands. Our target public in this case is students, adults through teachers and parents. This will enable Sonic Drive-In to realize its target of increasing its market share substantially in the competitive American market (LEtang, 32). TABLE OF CONTENTS 1. Cover page....i 2. Executive summary....ii 3. Table of contents ....2 4. Situation analysis....2&3 5. Statement of the problem/opportunity....3 6. Goals and/or objectives....4 7. Public and rationale for selection.... 4&5 8. Strategies and tactics....5,6&7 9....
8 Pages(2000 words)Assignment

Public Relations Campaign

...of the public relations campaign is to ensure a transparent market for the people and to offer affordable healthcare cover for every citizen in California. Body Step 1: Analyzing the Situation Many of the residents of California and other states do not understand the Obamacare thus many people have not enrolled for the insurance policy. Many people believe the Obamacare strategy is expensive and does not cover every citizen in America. In 2015, the enrollment of people to Covered California is in subtle numbers. The organization has to make 15% budget cuts because of the lack of registration of the population in the course (Hemphill 4). The registration number of the...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Public Relations campaign proposal: situation analysis & Appendix for FREE!

Contact Us