DIGITAL CULTURE AND MONEY - Essay Example

at has been researched to ensure readers to gain insight of the events going around them for them to make their own judgement (Allen-Robertson, 2013). Despite being published in the United Kingdom, the weekly publication has a wide readership with almost 1.5 million copies going into circulation weekly. Nearly half of these copies are sold in the United States of America. That notwithstanding, the publication has a digital platform whereby readers from all over the world can make online subscriptions so as to get the weekly copy of the newspaper via the internet (Bettig and Hall, 2012).

The Economist has been a successful media publication that has been able to stand out from its competitors due to the economic liberalism that is demonstrated in its articles. The paper tends to highlight issues from a distinct perspective thus equipping its readers with refined details concerning the issues at stake. Notably, it explores all emerging issues across the world through a close and candid interaction with the respondents to bring out credible and transparent journalism to its audience.

The publication is a favourite among many economic pundits due to the fact that it tends to explore issue in the business world from a professional perspective that makes informed opinions that would help the readers to make critical business decisions since it only bases its articles on factual information that has substantial evidence and backing (Bettig and Hall, 2012). Conversely, despite its name implying it to be more of focussed on economic issues the publication indulges in a wide range of issues from science and technology to business and tries to come up with a paradigm of how all these aspects influences or rather shapes the economic situation in the world.

Case in point, when mobile money transfer service M-Pesa was launched in Kenya the newspaper run a story that alienated the impact of the service to the economy of the country from various perspectives. It elaborated how