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In the context of contemporary industrially developed societies to study Culture is to study Media; and to study Media is to study Culture. Using two or three precise examples critically assess the accuracy of this statement - Essay Example

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The contemporary society is evolving at a very fast rate when it comes to media. This is as a result of the continuing technological evolution that has created…
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In the context of contemporary industrially developed societies to study Culture is to study Media; and to study Media is to study Culture. Using two or three precise examples critically assess the accuracy of this statement
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Extract of sample "In the context of contemporary industrially developed societies to study Culture is to study Media; and to study Media is to study Culture. Using two or three precise examples critically assess the accuracy of this statement"

Download file to see previous pages The evidence of this is everywhere when compared to how the earlier societies without the electronic media used to live (Hodkinson, 2011, pg. 20).
In as much as media is shaping and changing the culture of people in this present industrially developed society, culture is also to a large extent shaping media. Culture in this case is defined in a much larger sense than just the way of life of people. Culture is integrated with religion, arts, sciences and journalism among other broader areas. This therefore means that people are in control of their culture and different people have their own different cultures. Both the media and culture have evolved in the contemporary society to an extent of influencing each other and the ultimate result is the changing of the current and future society’s culture and general ways of life compared to that of the past societies.
Media has not always been influential on people’s culture. The past media which was highly marked by print media was basically just informative providing people with information and that was just about it. The contemporary media which are marked by internet, cell phones, televisions and other digital forms of media communication have heavily influenced the culture of the users (Hall & Gieben, 1992, pg. 76). This mass media influence is explained by the hypodermic needle theory which indicates that the media injects people with information and images which changes their perception and initiates a social response as a very large group and the response is uniform. The messages change the perception and to large extent the life of people as they know it. All the media has to do is inject the messages through a media platform such as television or the social media where majority of the people spend most of their time and the response is similar and desirable bringing in ratings and increasing money flow as the information ...Download file to see next pagesRead More
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