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Campaign Analysis - Essay Example

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The first component is an elaboration of the theories of communication for social change and their application to the implementation of MDGs. The second component is a…
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Campaign Analysis
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Download file to see previous pages The goal is one the United Nations formulated in the hope of changing the trends and perceptions of the entire world regarding the management of the environment. The goal is a social change program because it entails both communicative aspects and an implementation that relies on modification of the characters of people. An interpretation of the development goal will elaborate its scope within the social context. The communicative aspects of the project will demonstrate the effectiveness of the theories of communication of social change.
Development of the field of development communication is not like the rest of the areas of knowledge because there exists many practical theories used simultaneously. As such, newer ideas emerge and apply alongside older theories of the same case. The developed theories have a basis of a number of factors. Most of them seek to interpret the relationship between people and development projects. For instance, they try to establish the correlation between culture and the environment, psychology and the political interventions to environmental development (Gumucio & Tufte 2006, p.531). They also consider the link between individuals and the community and the existing hierarchy as well as their involvement. As such, the theories explain the importance of communicating the process of social change in the society.
The most dominant paradigm has been behavior change models because social change entails behavioral adjustments (McMichael 2008, p. 276). Most of such theories based on the idea that the hindrances to development lied in lack of lack of knowledge of the people. As such, the principles affirmed that the best approaches were those that would provide the people with information that would change their character. One such theory is that of modernization, which proposes that information and culture deficits underlie the development problems, and their solutions ...Download file to see next pagesRead More
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