Social Learning Theory (one of the communication theories) - Assignment Example

Comments (0) Cite this document
Summary
Social Learning Theory Albert Bandura is famous for his work known as social learning theory. He is one of the known psychologists in various fields such as personality psychology, social cognitive theory, and therapy. It would be dangerous to only learn from experience…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Social Learning Theory (one of the communication theories)
Read TextPreview

Extract of sample "Social Learning Theory (one of the communication theories)"

Download file to see previous pages For instance, when the behaviour model displayed violent words and actions towards the Bobo doll, the children did the same. The method involved 36 boys and 36 girls. The children were from 3 to 6 years of age. The first group of participants (24 boys and girls) were made to observe a model who exhibited aggressive actions and words towards the Bobo doll. Meanwhile, the second group of the same population were made to watch a non-aggressive model. Finally, the last group was treated as the control batch and had no exposure to any models. The conclusions indicated that the children who were made to observe an aggressive model tended to exhibit more similarly violent behaviors. Interestingly, gender had a significant influence. If the role model was male, the girls showed more physical aggression. On the other hand, if the role model was female, the girls displayed more verbal hostility. However, there is no significant difference between girls’ and boys’ levels of verbal aggression. In addition, boys emulated role models of the same sex more as compared to girls. Bandura furthered that observational learning involves a live, verbal, or symbolic models. This means that exemplars may be live people or animals, auditory directions, or characters that may be seen in different kinds of media such as movies and books. The process starts with attention which entails interest on the part of the observer. After significant amount of attention is paid to the stimulus, retention ensues. This implies that the learner encodes observed information in his memory. Reproduction then happens when the observed behaviour gets replicated by the learner. Motivation comes into play when the observer experiences reinforcement after the reproduction. A learner may repeat the observed behaviour after a reward. Secondly, an individual’s mental condition is essential. Aside from external rewards, internal reinforcement enhances a person’s motivation to pay attention to the model. When one can feel and think satisfied as a result of observing, the social learning will be more successful. Thirdly, observational learning does not always lead to a change in behaviour. Novel knowledge can be earned without palpable alterations in one’s actions. “Social learning theory began as an attempt by Robert Sears and others to meld psychoanalytic and stimulus-response learning theory into a comprehensive explanation of human behaviour, drawing on the clinical richness of the former and the rigor of the latter” (Grusec, 1992, p.776). Though Bandura is most opulently related to this theory, it actually originated from Sears. The history dates back to the time of Sigmund Freud’s psychoanalysis. In 1935, there was a major movement that sought to unify learning and psychoanalytic theories. This resulted to Sears’ focus on socialization as significant aspect of the research. Particularly, he found out that children were being affected by the milieu that he encounters day by day. Children adapt the values and attitudes that their parents portray. Bandura agreed with some assertions of Sears but went against some. “Bandura is clearly the intellectual heir of Sears, influenced by but also reacting against the tradition that Sears represented” (Grusec, 1992, p.776). Together, the two experts utilize learning concepts in explaining how humans develop socially. Sears was more of the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Social Learning Theory (one of the communication theories) Assignment”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1402444-social-learning-theory-one-of-the-communication
(Social Learning Theory (one of the Communication Theories) Assignment)
https://studentshare.org/journalism-communication/1402444-social-learning-theory-one-of-the-communication.
“Social Learning Theory (one of the Communication Theories) Assignment”, n.d. https://studentshare.org/journalism-communication/1402444-social-learning-theory-one-of-the-communication.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Social Learning Theory (one of the communication theories)

Social Learning Theory

...? 11 March Social Learning Theory: Social Learning Theory (SLT) is one of the numerous theories of learning and emphasizes upon the occurrence of learning in a social environment. SLT was first introduced in Social Learning and Clinical Psychology by an American psychologist, Julian Rotter in 1950 (Willhite). Rotter was of the view that a behavior’s expected outcome plays a significant role in motivating an individual to exhibit that. According to the SLT, learning among individuals takes place as they...
1 Pages(250 words)Research Paper

Social Learning Theory

...Social Learning Theory Many sociologists and psychologists (Berger, 2008) have based their works upon a number of theories concerning social learning. Their extensive works focus upon how a child evolves with the passage of time living in a socially constructed environment and on what basis he/she learns certain behavioral traits that become an integrated part of their lives eventually. Writers and thinkers suggest that one thing that is common in learning a behavior or a social trait is the involvement of cognition that makes an individual accept or...
3 Pages(750 words)Assignment

Social Learning Theory

...?Introduction Social Learning Theory is considered as one of the leading theories with widespread applications in different fields including criminology. The basic idea behind this theory is the assumption that people tend to learn by observing others therefore learning can actually occur without a significant change in the behavior. The recent policy change by the Anytown’s department of job and family services may be considered from the perspective of the social learning theory. The overall argument by the department is based on the assumption that if...
5 Pages(1250 words)Essay

Social Learning Theory

...? Sociology Grade 26 November, Social learning theory: The learning theory is traceable in the 1800 and varies among sociologists from its popularity. The social learning theory has its roots in Albert Bandura’s work proposing that social learning occurs in four stages of imitation; close contact, imitation of superior people, understanding of concepts and copying role model behavior. Social learning implies that a combination of psychological and environmental (social) aspects influence behavior. Bandura’s...
6 Pages(1500 words)Coursework

Social Exchange Theory - Communication Theories

...?Social exchange theory Social exchange has been defined as “voluntary actions of individuals that are motivated by the returns they are expected to bring and typically do in fact bring from others” (Blau, 1964 cited by Lee, Mohamad & Ramayah, 2010). This communication theory of social exchange is based on the rewards and costs which help quantify the values of the outcome (Thibault & Kelly, 2001). The exchange of benefits makes the relationship more interdependent and establishes mutual trust. One of the examples of this reciprocity is the concept of guanxi or relationship in the Chinese community. The viability of social exchange is based on the assumption that human beings recognize and appreciate the situation in others’ lives... , are...
7 Pages(1750 words)Essay

Bandura's Social Learning Theory

...?Running head: Bandura’s Social Learning Theory Bandura’s Social Learning Theory s Bandura’s Social Learning Theory The social learning theory of Bandura is the behavior theory which is most relevant to the field of criminology (Isom, 1998). He says that individuals are not inherently violent or aggressive but they acquire this by learning and observation around them. According to him, many individuals believe that aggressive behavior will produce reinforcements resulting in reduction of tension, getting...
4 Pages(1000 words)Term Paper

Social Learning Theory

...UNDERSTANDING AN AGGRESSIVE BEHAVIOR THROUGH SOCIAL LEARNING THEORY Two teens have shot and killed a tourist at an inter rest area. It isa question as to why the youngsters undertook such delinquent act. The developmental theory that is used to explain this scenario in this paper is the social learning theory, which states that one's environment causes one's behavior; thus, social learning (Rinehart and Bandura, 1977). Social learning theory states that individuals are more likely to adopt a modeled...
5 Pages(1250 words)Essay

Social learning theory and style of learning

...Social Learning Theory and Style of Learning 2008 The life of a modern person consists of constant learning. We have to acquire new knowledge and develop new skills. Global economy and high technologies increase the speed of life and the amount of information to be processed, demand us to quickly master technological innovations and adapt new behavioural patterns. Luckily, modern psychology provides us with the variety of learning theories that can be useful tools to ease the process of learning. Style of learning is the first of these tools. There exist about 80...
7 Pages(1750 words)Essay

Social learning theories

..., and break down barriers that hamper or interrupt realisation of desired objectives. Hence, actions that are harsh for the victim can be gratifying for the one committing the aggressive act. Though aggression has several various roots its practical value certainly contributes greatly to the occurrence of such behaviour in the dealings of everyday existence (Moeller, 2001). Throughout the years several theories have been suggested to clarify why individuals act aggressively. The fundamental assumptions of social learning can be applied to the explanation of individual, joint and collective aggression. The social learning...
16 Pages(4000 words)Essay

Social Learning Theory

...Running Head: Social Learning Theory Social Learning Theory [Institute’s Social Learning Theory Many sociologists and psychologists (Berger, 2008) have based their works upon a number of theories concerning social learning. Their extensive works focus upon how a child evolves with the passage of time living in a socially constructed environment and on what basis he/she learns certain behavioral traits that become an integrated part of their lives eventually. Writers and thinkers suggest that...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Social Learning Theory (one of the communication theories) for FREE!

Contact Us