Nobody downloaded yet

How has the study of media and communications developed over the last century - Essay Example

Comments (0) Cite this document
The increasingly popular nature of these disciplines has seen them attract increased demands in learning institutions. In fact, they are today one of the major studies at…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
How has the study of media and communications developed over the last century
Read TextPreview

Extract of sample "How has the study of media and communications developed over the last century"

Download file to see previous pages To some theorists, however, it is a field that encompasses various media, not just mass media. According to McLuhan’s aphorism, for example, media is anything that mediates interaction (Genosko, 2005). Whether it is human artifacts or technologies, so long as they can provide that channel for interaction, they are media. This paper looks at the history of the study of media and communications over the last century, and the theoretical approaches that have been employed to explain this development.
Most people have an implicit understanding of how humans have always interacted with each other and the world. Nevertheless, very few people recognize the fact that the development of communication has been a process. It is something that has taken place within periods, and effected by different events. For instance, before the development of the printing press, media studies and communications were quite slow. With the invention, however, there was a robust into the formal studies of these disciplines. Over the last century, media has played a major role in the political sphere. For example, over the Kosovo atrocities, the media played a significant focus for the revolution. In Eastern Europe, the media has been the major weapon in the transition to liberal politics. In the postmodern world, the social media networking has completely broken down the conventional forms of communications. These developments have however taken place in stages and subjected to different theoretical approaches.
Marxism is a theory hypothesized by Karl Marx to describe mainly the interaction between the superstructure and the economic base. Marx maintained that the dominant class controlled the means of production (Strinati, 2004). For this reason, he believed that the media served no other purpose other than the ideological interests of the capitalists. Because they are the dominant class, it only follows ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“How has the study of media and communications developed over the last Essay - 1”, n.d.)
How has the study of media and communications developed over the last Essay - 1. Retrieved from
(How Has the Study of Media and Communications Developed over the Last Essay - 1)
How Has the Study of Media and Communications Developed over the Last Essay - 1.
“How Has the Study of Media and Communications Developed over the Last Essay - 1”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How has the study of media and communications developed over the last century

Communications Paper on Media

...Communications Paper How and why we use media Media is consumed for a variety of purposes in the society. Among otheruses media in the form of internet gives me the ability to get information, or look for a job. Media is also used for entertainment purposes and this serves as the main reason why people utilize it. This can be referred to as media gratification whereby I use media for individual satisfaction. Media is also used for various purposes like surveillance whereby I can seek and get information about the world. This is through news channels and weather channels as well....
4 Pages(1000 words)Essay

How Gender Roles Changed in the United States Over the Last Century

...over the last century; in a way that saw a certain gender, get involved in duties and responsibilities in could not traditionally. In America, there have been drastic changes regarding the gender roles, notably in the last century. Such changes in the gender roles have affected the American society all round, starting from homes, schools, workplaces and even the government. Most of these changes have seen the female gender become more and more empowered and greatly involved in all issues of the society, which were previously reserved for men (Bailey, 21). Consequently, the gender constitution of workplaces and schools has changed, having...
5 Pages(1250 words)Essay

Media influence over people. How governments use media

...volunteers, civil rights activists and pacifists which was not the case. How media portrayed the collapse of the wall of Berlin The portrayal of the media on the fall of the Berlin barrier was trivializing the wall event. Media manipulated the truth of the matter during the scene. For instance, when the Soviet Union started to totter, journalists claimed it was a verification that the risk of totalitarian communism had never been in existence, however that was no so as per the media claims. The leftists’ journalisms attached the capitalists for exploiting the newly liberated workers after the Eastern Europe gained liberation. This was...
6 Pages(1500 words)Research Paper

The Development of Marketing over the Last Century

...? The Development of Marketing over the Last Century al Affiliation The Development of Marketing over the Last Century Introduction The origin of marketing can be traced back to about a century ago. Since then, marketing has undergone many changes over the years. Today marketing has become a major tool of winning a market. However, most people do not understand the some of the changes that marketing has undergone to date. Understanding the changes is essential since it helps managers understand marketing and predict what...
4 Pages(1000 words)Research Paper

Media & Communications change (Finnegan, 1975, pp. 69-77). Implications of a Non-Technological Determinism Understanding of Communications Understanding communications from a non-technological determinist's standpoint relegated technology as a factor of development that coincides with other elements of societal development. This model of study allows that society is not driven by technology but can be motivated by the implications of technology. In communications, this reflects the developments are motivated by the changing needs and demands of society. McLuhan feared that the development of phonetics...
8 Pages(2000 words)Essay

Critically review how the management of quality has changed over the last century

...Critically review how the management of quality has changed over the last century Before achieving the current level of quality management and shaping all its fundamentals, much had been done, viewed and investigated over the last century. Thus we'll consider and evaluate the way of quality management evolution during this period from simple inspection to its maturity in the form of modern concepts and ideas of TQM. While the time passing and businesses globalizing the former obscure procedures of inspecting the manufacturing process became a basis of full-time inspection jobs. As it is stated in the...
4 Pages(1000 words)Essay

How Apple Company developed

...How Apple Company Developed BACKGROUND OF THE STUDY Over the recent past decades, various companies have marked their unique existence in the global business world through their effective operations. In this context, the performance and the development of Apple Inc, from a small company to a multinational electronic company, is something quite imperative to discuss. Under the influential leadership of Steve Jobs, Steve Wozniak and Ronald Wayne, the company has experienced many ups and downs in its operations, since its inception in the year 1976 until today. In due course of time, Apple has gained the honor to be called as the second largest Information Technology (IT) multinational company in the world. The product range offered... ”). From...
9 Pages(2250 words)Research Paper

How the story of Cinderella has developed over time

...Lecturer: Topic: How the story of Cinderella has developed over time Introduction The fairy tales that are handed down through anumber of cultures and numerous generations possess a huge cultural significance and as long as this is the case, fairy tales will be continually transmitted to provide relative stability to different cultures. They are more than a product of culture since they act as a source of constancy for the cultures they are associated with and they therefore stick as a result of the desire for stability. Transmission of ideas assists in passing on cultures and literature is at the centre of the transmission. Like all other literary tales, Cinderella came...
6 Pages(1500 words)Essay

How has the study of media and communications developed over the last century

...Due: THE DEVELOPMENT OF MEDIA AND COMMUNICATIONS This essay is going to discuss the development of media and communications over the last century. This will be enhanced by examining different theoretical perspectives of past scholars about the discipline. There are very many ideas and schools of thought of past scholars that have contributed to the development of the study of communications and development (Atton 51). Therefore, this essay is going to discuss this discipline in light of some of these bodies of thought...
6 Pages(1500 words)Essay

Communications Study

...communications study al Affiliation) DEVIL IN THE BRIDGE? Manchester United’s Wayne Rooney dribbles past Chelsea’s Eden Hazard in a past match. Pundits will agree with me that a lot has changed since October 2014 when Louis van Gaal’s boys snatched a late equalizer against the tactical Jose Mourinho’s side in a fully packed Old Trafford, thanks to the superb fine finish by a jubilant Robin van Persie. That was the beginning of the wakeup call for the men in red, as they rallied to a six match-winning streak, that left them third in the Barclays Premier league table. On that rainy evening, United played a 4-2-3-1 formation, with a shaky back four. Things have changes drastically in the...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic How has the study of media and communications developed over the last century for FREE!

Contact Us