The Interest in Marketing, Advertising, and Public Relations - Personal Statement Example

Being one of the most established and respected Business Schools in the United Kingdom, the International reputation of the department of Marketing, Advertising, and Public Relations has attracted many local and international students, and I believe the institution will definitely offer one of the most intellectually stimulating environments to pursue my career goals.

My interest in the study areas of marketing, public relations, and advertisement was first aroused shortly after I began my undergraduate studies in humanities foundation (Sociology, Media & Computer Information Technology) at Bellerby College, Oxford. Undertaking this course has not only enabled me to establish a solid theoretical foundation in communications and media but has also enhanced my quantitative as well as interpersonal skills. In addition, my preference for communication and sociology makes me find public relations to be an instrumental field to my dream career of being a Communications and Media Manager in a well-established organization.

I am particularly enthusiastic to learn about how different business enterprises embrace varied social media utilities to remain relevant in face of the rapidly evolving marketing conditions. Besides, I want to learn about how a business’ responsiveness to social issues that unravel during its course of operation can impact the achievement of the overall strategic goals. I have also developed deep insights into ways of conceptualizing and developing creative communication actions for both advertisement and public relations. I possess exemplary skills in communication and media, which have been helpful in letting me tailor adverts in a way that suits the target group. Besides, I am proficient in matching different types of social media utilities with the given audience in varied advertising contexts and marketing endeavors. In integrating these efforts into public relations, I believe that I will be better positioned to build cross-functional groups that are capable of executing social strategies and communicating with colleague employees regarding internal collaborative platforms. As such, I will be able to enhance unity in any future organization I work in.

Prior to my relocation to the United Kingdom, I was involved in a part-time job as a dessert chef in a high-end Desert Restaurant in Hong Kong, where I acquired a number of practical experiences and job skills related to my chosen subject of study. For example, my part-time job as a dessert chef not only allowed me to gain significant relation skills, particularly with regard to the handling of customer needs as well as interacting with the staff members or subordinates. Being an international student, my upbringing and subsequent interactions with people of different cultures and backgrounds have significantly enabled me to appreciate the diversity of other people’s values, needs, and cultural experiences.

In summary, I strongly believe that undertaking a Marketing, Advertising, and Public Relations course in your reputable institution, coupled with my knowledge of social media, will ultimately provide me with an avenue to build a purpose behind every endeavor to use social media utility to interact with the public. I want to be that public relations officer with proper knowledge about how social media objectives are aligned with the generally higher level business objectives, and the way to create more humanized social media content.