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Organisational communication competence refers to the extent to which employee and overall company goals are attained via appropriate and effective interaction (Heene, 2004). Personnel recruited in an organisation determine a firms’ organisational communication competence…
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Organisational Communication Competence and Its Influence on Technology Use Organisational Communication Competence and Its Influence on Technology Usage
Organisational communication competence refers to the extent to which employee and overall company goals are attained via appropriate and effective interaction (Heene, 2004). Personnel recruited in an organisation determine a firms’ organisational communication competence. This is because, the ability to communicate effectively stems from an individual’s capacity to convey messages in a coherent and credible manner. Ordinarily, communication constitutes a process through which individuals exchange information through a shared system of behaviour, signs, verbal exchange or symbols. Consequently, employees within an organization should be sufficiently equipped with skills relating to these elements of communication, in order to attain competence. The employees input these acquired and inbuilt skills towards company activities, thus showing that organisational communication competence significantly influences other company operations (Williams, 2009). This paper provides insight into the concept of organizational communication competence and its impact on technology usage within a firm.
In order to increase organisational communication competence, firms focus on increasing the input variables that match its goals. Boosting employee motivation is one successful way of increasing organisational competence. Respectful strategies, which determine new talents amongst employees’, also boost interactivity and positive communication. In addition, factors such as team work and matching of abilities determine a company’s competence in regard to organisational communication (Sanchez, 2004). This enables the company to seal any information conveyance loopholes that may hinder successful operation.
Through improving organisational communication competence, this acts as a guarantee for consistent review on the company’s workforce tendency to account for prevailing conditions in the market and emerging technologies (Sanchez, 2004). By ensuring that there are open communication channels traversing across the organization, an establishment can be adequately informed about relevant technology developments. As a result, it becomes possible to source relevant technologies from the most qualified yet most affordable suppliers. Additionally, such communication proficiency makes it possible for the workforce to operate in unison, in the course of determining the direction to be followed while striving to achieve company goals through advanced technological platforms (Heene, 2004). Flexibility and creativity fostered by communication also propels technology usage thus increasing chances of an organization accomplishing its set goals. This is because the workers progressively develop skills and acquire appropriate knowledge regarding the technological operations. An up to date and well informed workforce wields a higher probability of successfully modern technology. Nevertheless, this is dependent upon the organization’s ability to integrate the technological support items within the existing communication system.
Current market trends are largely influenced by customer needs, product or service preferences and demands. Therefore, a workforce that is highly competent in communication is capable of staying informed about these trends and recommending technologies that foster such knowledge, while enhancing a company’s chances of success. Excellent examples include the adoption of social media platforms to reach and interact with customers. This promotes the company’s ability to respond to emergent market trends. Further, based on the technological requirements needed to improve service delivery, a workforce that is competent in terms of communicating, uses its flexibility to satisfy customer needs. This may require the company to upgrade its technology to foster open and swift communication or information conveyance (William, 2009). An organisation that embraces and promotes communication competence manages to increase productivity, while maintaining stability against market forces. This is because, there is up to date information on prevailing market conditions, the latest technologies in the business environment and positive interactivity that enhances employees’ ability to adopt appropriate technology with ease, with the aim of achieving corporate goals.
Heene, A. (2004). The New Strategic Management: Organisations, Competence and Competition. Hoboken, NJ: John Wiley & Sons.
Sanchez, R. (2004). Understanding Competence Based Management: Identifying and Managing Five Modes of Competence. Business Research Journal, 57(5), 518-532
Williams C. (2009). Promoting and Embedding Innovation: Learning From Experience. Birminghurm: University of Birmingham Health Services Management Centre. J. Law 15(3): 356-359. Read More
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