Asnwer 2 questions need to be answered - Essay Example

More so, outdoor media like billboards contain features that attract and captures the needed attention from the pedestrians, and that is why it offers the best business opportunity. This is a fact because irrespective of technological revolution that advanced mass media offers, like efficient means of mass communication, social networking and advertisements, the outdoor media still dominates the mass media industry (Gosselin, 2007). Though the print media through magazines and other printed materials could offer the best business opportunities, online media have challenged it by presenting printed information via the internet; hence, allowing outdoor media to be the major traditional industry to stand out in the digital world and offer the best business opportunities.

The media industry that faces the greatest challenge in the digital universe is the print media. The print media use physical objects like newspapers, books and other physical aspects relay its message. The print media existed since the 15th century and gradually grew to a reliable source of information over the centuries until it started diminishing in the 21st century (Fingleton, 2009). The greatest challenge that faces the print industry is the rising generation of consumers who yearn for efficiency and speed in acquiring any form of presented information.

This same generation finds it hard attending libraries or visiting the magazine stalls to buy printed pieces of information, and still find it tiresome to peruse over numerous pages in search of the needed content. The other reason that challenges the print media is availability of the internet, which seems to grant the rising generation the right thing by allowing them acquire any needed content from any book or magazine through online. This is a fact because internet sources like Google books and Amazon grants