Rhetorical Analysis of Commercial - Essay Example

Coca Cola “Big Game” Commercial Coca Cola “Big Game” commercial https www.youtube.com/watch?v=443Vy3I0gJs The Coca Cola commercial promotes loving attitude, as well as the social harmony among different groups in the country. The commercial ad targets people who receive the influence of America culture and live in America by showing scenes of the extensive landscapes in the country. The main purpose is to celebrate the diversity of the American people as it acknowledges all Americans for the treasures Coca Cola moments they share in the country.

The Coca Cola “Big Game” commercial 2014 targets the consumers of Coca Cola in America with the main purpose of promoting consumption of Coca Cola while enjoying treasured moments with friends or families. The quality of the advertisements encourages brand consumption since the main characters in the ad enjoy coke at all times. Background music featured in the ad in different seven languages shows the diversity of the American people. This shows that people of America speak different languages but consume the same Coca Cola products in a show of unity in consumption of products.

Therefore, the general message of the ad reflects the essential social values that Coca Cola consider when releasing products to the American people. The commercial ad also features people in various landscapes such as the shores of the Pacific and the Southwest desert, cafes and cityscapes as they enjoy taking coke. It provides pictures of the real livelihoods of the people from different ethnicity, religion, families and races in the US. That is why the aim of this commercial is to show that Coke brand is for all the people of America.

In addition, it promotes optimism amongst Americans that Coke brand is a binding factor between races and religion since both consume the same quality, quantity and brand across America.