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The ASPCA Commercial Persuasion - Essay Example

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Summary

The essay "The ASPCA Commercial Persuasion" focuses on the critical analysis of the major issues in the ASPCA commercial persuasion. The ASPCA commercial has many aspects that adhere to the pathos argument. Any person watching the video will find themselves in a special position…

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Subject: English
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 3
Author: amosciski

Extract of sample "The ASPCA Commercial Persuasion"

It has to prove that the status of which the animals used in the commercial are in are a result of being mistreated by human beings. Instead, they take advantage of the fact that people will feel sorry for animals and thus be forced by their emotional situation to believe that indeed human beings have been mistreating animals (Quist, 101). One such image is that of the limping dog.

To help in capturing the viewers’ emotions, the commercial uses vivid language to present the image of exactly what the animals go through at the hands of brutal human beings. An example of vivid language in the commercial is when Sarah McLachlan, one of the ASPCA supporters claims that animals that had been victims of violence are out there calling for help.

Most of the words and phrases used in the commercial are aimed at appealing to the viewers emotionally instead of intellectually. This is because the main aim of the commercial is to emotionally connect the viewers to whatever the animals might be going through in terms of brutality. A good example of the use of emotional language is the phrase which says that “for hundreds of others help came late”.

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