The ASPCA Commercial Persuasion - Essay Example

To help in capturing the viewers’ emotions, the commercial uses vivid language to present the image of exactly what the animals go through at the hands of brutal human beings. An example of vivid language in the commercial is when Sarah McLachlan, one of the ASPCA supporters claims that animals that had been victims of violence are out there calling for help.

Most of the words and phrases used in the commercial are aimed at appealing to the viewers emotionally instead of intellectually. This is because the main aim of the commercial is to emotionally connect the viewers to whatever the animals might be going through in terms of brutality. A good example of the use of emotional language is the phrase which says that “for hundreds of others help came late”.