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Advertisement: Essentials of Marketing - Essay Example

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An essay "Advertisement: Essentials of Marketing" outlines that there is also the recognition of appeals that are intrinsic in the commercial that makes it better than other milk products in the market. It is imperative to also rate how it translates to profits for the company…
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Advertisement: Essentials of Marketing

Download file to see previous pages... On that account, in terms of ethos, Cadbury’s Dairy Milk’s credibility among consumers has been popular on the use of two children who are shown enjoying the drink. Similarly, the commercial’s ethical appeal is accentuated by the ability to make the milk product something worth buying and consuming. This suggests that there is an appeal to the young children as characters the viewers can easily relate to understanding the TV commercial. Additionally, Cadbury’s Dairy Milk commercial has reassurance on the public on matters concerning taking other foodstuffs with the product in order to receive vitamin A, B and D as shown on the television (Lamb, Charles et al 127). Furthermore, there are instances of honest partnership offered by the milk company toward the consumer/viewer in terms of giving other extra useful information. For example, the benefits of taking Cadbury’s Dairy Milk include receiving energy, proteins, and vitamins in the body. Other advantages displayed by the two children include the increase of minerals in the body if taken constantly every morning. Similarly, when it comes to logos, there are interesting points to note. This is when the commercial does not necessarily appeal to the logic but the predomination lies in entertaining the consumer or viewer. All these are backed by scientific theories such as the one exemplified by the Cadbury’s Dairy Milk commercial. In the ad, it is cited that consumption of the product leads to the acquisition of various vitamins and minerals (Lamb, et al 132). Similarly, such presentation of pseudoscientific evidence tends to improve viewership and hence influence increased sales. This is influenced by the tone of the commercial as shown in Cadbury’s Dairy Milk and where there are children and the voice of a man in the background.  ...Download file to see next pagesRead More
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