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Creative Brief: Healthy Choice Pepperoni French Bread Pizza - Essay Example

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"Creative Brief: Healthy Choice Pepperoni French Bread Pizza" paper focuses on a new brand of pizza in the market, with nutritional value better than those already present. It is going to compete with the already present brands, in terms of flavor, quality, and pricing.  …
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Creative Brief: Healthy Choice Pepperoni French Bread Pizza
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Extract of sample "Creative Brief: Healthy Choice Pepperoni French Bread Pizza"

Who is the audience? Our audience is both men and women, of all ages, but our main preference is working individuals who do not get enough time to cook their food.

This brand will serve them ready-made food with high nutritional value. What are their current choices? The audience currently grabs pizzas that do not meet their nutritional requirements. Health-conscious people will only go for this brand once they get their hands on it. What do they need to know? They need to know that flavor is not all that is required in pizzas; and, that they must also consider whether what they are eating is right for them or not. This brand will meet all of their requirements.

What is the guarantee? Healthy Choice Pepperoni French Bread Pizza is the healthiest and the most cost-effective choice because it cuts down fat and cholesterol. 

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