Nobody downloaded yet

Creative Briefs - Term Paper Example

Comments (0) Cite this document
The present paper "Creative Briefs" investigates the issue of briefs. According to the text, in the creative brief for Chock Full o’Nuts, the writer is seeking to communicate an idea for the product, which is coffee for home brewing, over its competitors in the coffee shop brands…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Creative Briefs
Read TextPreview

Extract of sample "Creative Briefs"

Download file to see previous pages The writer for Chock Full o’Nuts has been prompted to write the creative brief in order to offer directions on the client’s advertisement. It is important that the advertisement takes advantage of the increased demand for home brewed coffee over specialty coffees for the writer. This genre has been selected for rhetorical analysis because of my interest in advertising, especially with regards to design requirements. The Chock Full o’Nuts brief, for example, requires that the advert show the coffee’s regional allegiance to New York and the benefits of home brewing. Through a description of required landmarks and comparison of the two coffees, the writer seeks to create a mental image of what the advert should focus on. The writer also seems to assume that the readers know all about coffee. This is different to the Imogen Heaps’ brief, in which the writer gives the readers information on trends in the music industry. The writer has acted after communication with the client and research findings, which have moved him towards seeking to advertise the album on a digital platform. The writer utilizes description of the music industry through research findings, comparison of two music formats, and rationalization of the differences between the two platforms. By addressing this brief to the advertising team, the writer is seeking to establish a professional relationship with them.The Chock Full o’Nuts creative brief takes the stance that American coffee enthusiasts are turning to home brewed coffee due to its lower price. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Creative Briefs Term Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Creative Briefs Term Paper Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Creative Briefs Term Paper Example | Topics and Well Written Essays - 2500 Words)
Creative Briefs Term Paper Example | Topics and Well Written Essays - 2500 Words.
“Creative Briefs Term Paper Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Big Data Executive Briefs

...? Big Data Executive Briefs Table of Contents Executive Summary 3 Executive Briefing 5 Context 5 World View 6 Q&A 6 Company View 8 Q&A 8 Partner’s View 10 Customers 10 Q&A 10 Suppliers 11 Q&A 11 Strategic Alliance Partner 12 Q&A 12 Financial Community 12 Change 12 The Ask 13 Call to Action 13 Details 14 Q&A 14 References 16 Executive Summary The world of today has become a highly competitive environment. The existence of open economies which provides limitless business opportunities to organizations all over the world has played a major role in the process of increasing the level of competition in the markets all over the world. This has in return resulted in the process of a generation of a large number...
13 Pages(3250 words)Assignment

Three Briefs - Feminist Inquiry

...? Feminist inquiry: Three briefs 27 March Sandra Harding, “Is There a Feminist Method?” Sandra Harding has a Ph.D., Philosophy from New York University. Her teaching and research interests are in feminist and postcolonial theory, epistemology, research methodology and philosophy of science. Harding’s position on feminist research is that there is no single feminist method. In her article, “Is There a Feminist Method?,” Harding argued that feminists should not be preoccupied with the pursuit of a single feminist method, because this neglects the unique aspects of feminist research. Instead, she aspired to describe the distinctive elements of feminist biological and social science research that makes feminist studies, exciting... Feminist...
3 Pages(750 words)Assignment


... Jim Yong Kim President, World Bank Programme Planning Coordinator Greenpeace RE: Proposal for Policies that Can End Global Warming INTRODUCTION: The story of humanity’s use of energy started when they learned to use fire to cook their food. From there, they discovered coal to create fuel. The Industrialization Revolution accelerated economic growths for the world’s existing developed countries, but now, those nations that are developing believe they also have the right to walk on the same energy path. Tianyi Luo, Andrew Maddocks, and Betsy Otto reported that last July 2012, China’s government sought to establish 363 coal-fired power plants for construction all over China, with planned capacity of more than 557 gigawatts... Jim Yong Kim...
8 Pages(2000 words)Essay

Case Briefs

...Gilson v. Metropolitan Opera (15AD3d55) New York Appellate Division, First Department, 2005 Facts: Estelle Gilson sustained injuries while attending a performance at the Metropolitan Opera House at Lincoln Center. She incurred the injuries, when after the intermission and after the lights have been dimmed, Mr. Donald Taitts, with his wife returned tot heir seats. Mr. Taitts is said to be suffering physical disability and it is inopportune that upon their return to their seats which was down the roe from Ms. Gilson, Mr. Taitts lost his balance and thereafter fell into Ms. Gilson, who in turn fell down the stairs and as a result, she obtained injuries on her body. Procedural History and Posture: Gilson initiated an action... v. Metropolitan ...
3 Pages(750 words)Essay

Law Briefs

...Case Brief Briefing Cases Intellectual Property case: Roy Brown – Plaintiff v Latin American Music Company – Defendants Facts Plaintiff Brown filed asuit requesting for a declaration that the poet Corretjor’s work was in the public domain, since it was first published in 1957. Defendant counterclaimed by charging Brown with copyright infringement for his musical rendition of one of the poet’s poems, on the basis that they had registered copyright for the poet’s poems in 2000. Mr. Brown also asked for summary judgment on the basis that the claim of infringement was time barred due to expiry of the three year statute of limitations. Issue Is the claim of copyright by Defendants supported, so as to make...
6 Pages(1500 words)Essay


...Case Analysis Case Analysis Case Atherton Clothing Company) Critical issues in the case Atherton Clothing Company is a family owned business, started off by Atherton Isador Cohen in 1949 as a one-man operation business. During 1980ss the succession passed onto Allen and Ryan who were the youngest sons of the Cohen’s family to join the business. The Atherton clothing company had a tradition that it shared its success equally in the members of the Cohen’s family. Every successor who joined the company aimed to flourish it for the good of the family and for the good of the people-customers surrounded by Atherton’s success (Davis, 2006). Isador Cohen after leading the company for the short aspect of time passed succession to his son...
4 Pages(1000 words)Admission/Application Essay

Two Cases briefs

...Case Studies Case Studies e-harmony The company, e-Harmony was formed in the year, 2000.The main focus of the company is to bring single people together by making compatible matches. The company is facing issues as there are many other similar companies, which are copying the features of e-Harmony in order to broaden their scope (Piskorski, Halaburda, & Smith, 2008). In order to have an understanding on strategic position of the company and the industry, Porters five forces can be used. Porters Five Forces Rivalry among Competing Firms: High After examining the case, it can deduced that the level of competition is high as the industry growth rate is slow which makes the number of the competitors grow and as a result, they taking... Studies...
4 Pages(1000 words)Case Study

Case Briefs

...Case briefs Case Luther R. CAMPBELL -Petitioners, v. ACUFF-ROSE MUSIC, INC. Facts: Sometimes in 1993, four singers whose stage names were Fresh Kid, Luke, Brother Marquis and Mr. Mixx sought permission from Accuff Music to use Roy Orbison’s tune. However, the group’s request was rejected but went ahead to use the tune; what followed was a court case in 1994 (Legal Information Institute, p.1). Procedural history: The case started at the district court where the plaintiff was granted the go-ahead with the case. After several months of court sessions, the district court gave the defendants a friendly judgment. Immediately, the plaintiff appealed the decision in the Court of Appeals and stated “commercial nature of the...
12 Pages(3000 words)Essay

Case briefs

...UNITED S V. LEON 468 U.S. 897 (1984) & COMMONWEALTH V. SHEA 38 MASS APP. CT.7, 644 N.E.2D 244 (1995) Affiliation UNITED STATES V. LEON 468 U.S. 897 (1984) Statement of the Case Leon, the defendant, contended that the exclusionary rule to the fourth amendment had no exclusion of the good faith. The petitioner in this case appealed the decision made by the court of Appeals of the United States for the ninth circuit. Statement of the Facts The police officers of the United States had commenced an investigation into the sort of activities that Leon (hereinafter the defendant) had been involved in. a search warrant was subsequently issued on the same. The police were able to seize a huge amount of drugs after duly executing the search... S V. LEON ...
3 Pages(750 words)Assignment

The case briefs

...The case briefs Introduction This work presents a selection of four case briefs. The aim of the paper is to provide a concise and brief presentation of the cases. It also gives the history of the cases, the rules and their disposition as given by the judges that presided over the same (Bast, 2012). These are the main components that are included in the briefs bellow. The case briefs Case 1: Wollery Delgado, plaintiff and appellant v. Trax Bar& grill defendant and appellant. History: The trial court had awarded compensations to the plaintiff for the physical injuries that were sustained from an attack by a mob on the premises of the defendant. The...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Creative Briefs for FREE!

Contact Us