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Advertisement: Losing Limbs, Texting while Driving - Essay Example

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The essay considers two advertisements: the first advertisement under consideration to deal with the loss of limbs through the course of warfare and violence; the second advertisement is a clever adaptation of the challenge of sending text-based messages while driving…
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Advertisement: Losing Limbs, Texting while Driving
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Download file to see previous pages The next major facet of this advertisement is the element of logos that the audience has been prepared for beforehand. The loss of a limb means that the affected person’s life is at a disadvantage of one kind or the other. It is simple enough to realize that the loss of a limb tends to remove the functions of that limb from a person’s life but other functions that are somehow dependent on that limb are also affected negatively. This advertisement relies on the social side of a person’s life in order to bring about the loss of a limb and its repercussions (Sloan, 1991). The headline statement in the textual form states:“When you lose a leg you don’t just lose a leg.”This statement provides the textual headline that is further justified in the advertisement by relating other pieces of social living that people tend to take for granted. For example, the advertisement’s textual side relies heavily on relating that people who lose a leg cannot be part of sports such as football, tennis, basketball, cricket and “playing tag with a friend” etc. The combination of visual and textual means in this advertisement is exceptionally logically structured as the textual part flows out of the visual part. It is as if the textual portion is an extension of the visual portion such that it represents the shortcomings of the visual portion. In addition, the textual portion’s elements are sized according to their representation of human desire for such actions. ...Download file to see next pagesRead More
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