StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Role of Social Media as a Mode of Market Communication - Dissertation Example

Cite this document
Summary
This paper 'The Role of Social Media as a Mode of Market Communication' tells us that marketing has been one of the most important aspects of creating awareness about different products. The nature of marketing has changed a lot because of the emergence of so many media tools capable of communicating with end-users effectively…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
The Role of Social Media as a Mode of Market Communication
Read Text Preview

Extract of sample "The Role of Social Media as a Mode of Market Communication"

Download file to see previous pages

In the United Kingdom, almost two-third (65%) of the population has used Facebook, followed by YouTube (50%), and Twitter (23%). This shows that the acceptance level of using these social media is quite high among British people. Marketers too have realized the importance of social media and have been using them to promote their business products and services in a well-planned and easy manner (Alderson, 2009).

In the context of marketing communication, it becomes all the more important to deliver the messages to consumers clearly and transparently along with enhancing the frequency and acceptance of the messages (Blanchard, 2011). Social media helps in connecting with a Laguna number of people along with spreading the message in a fast manner that further helps in communicating with consumers in a very fast and efficient manner. The major purpose of the research to analyzes assess the role of social media as a mode of market communication in the United Kingdom (Alderson, 2009). For this purpose, the focus will be on the analysis of different social media tools and overall acceptance and usefulness in terms of enhancing the marketing appeal of different organizations in the UK. In this regard, the researcher has formulated the research aim and objectives being discussed further (Lovett, 2011).

1.2: Research Aim

The primary aim of the research is to analyze and assess the role of social media as a mode of market communication in the UK. To achieve this proposed research aim; the researcher has formulated few research objectives discussed as follow.

1followssearch Objectives

The research objectives are as follow:

  • To analyze the role of social media as a mode of market communication by noncompeting with other market communication tools
  • To assess the usefulness and benefits of using social media tools in enhancing the market communication
  • To identify the advantages and disadvantages of using social media tools as a market communication tool in the UK 
    • To critically analyze the ways through which social media tools can be used more effectively to enhance the market communication

    1.4: Research Questions

    The researcher has further developed few research questions to support the research aim and objectives. The research questions are as follow:

    1. What are the key advantages of social media over traditional media?
...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The role of Social Media as a mode of Market Communication in the U.K Dissertation”, n.d.)
The role of Social Media as a mode of Market Communication in the U.K Dissertation. Retrieved from https://studentshare.org/journalism-communication/1496269-the-role-of-social-media-as-a-mode-of-market
(The Role of Social Media As a Mode of Market Communication in the U.K Dissertation)
The Role of Social Media As a Mode of Market Communication in the U.K Dissertation. https://studentshare.org/journalism-communication/1496269-the-role-of-social-media-as-a-mode-of-market.
“The Role of Social Media As a Mode of Market Communication in the U.K Dissertation”, n.d. https://studentshare.org/journalism-communication/1496269-the-role-of-social-media-as-a-mode-of-market.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Role of Social Media as a Mode of Market Communication

Communication of corporate social responsibility

This paper is a perfect example fo the annotated bibliography on the topic: communication of corporate social responsibility (CSR).... hellip; This annotated bibliography includes nineteen articles that consider the topic of communication of corporate social responsibility.... On the whole, CSR communication can bring about positive outcomes for firms; multinational companies that highlight global CSR initiatives and efforts can bring about favorable perceptions among the public....
9 Pages (2250 words) Annotated Bibliography

The Role of Social Media as a Mode of Market Communication

The Role of Social Media as a Mode of Market Communication in the U.... Insert name (s) Course The Role of Social Media as a Mode of Market Communication in the U.... This research proposal will seek to determine the role of social media in market communication in the United Kingdom.... Research Objectives The primary aim of the proposed research is to establish the role of social media in market communication in the U.... Lastly, the research will also attempt to establish the challenges of using social media as a tool for marketing....
11 Pages (2750 words) Essay

Marketing And Social Media

hellip; It is important to mention that in today's date, the social media has gathered a tremendous amount of importance in the recent times.... Because of the high technology friendly nature of the consumers of the young as well as the middle age, who are located in both the developing as well as the developed markets, it can be said that the social media which promotes social networking among the masses has become a very important form and medium of communication....
7 Pages (1750 words) Essay

New Media Communication

This has become achievable The use of social media as a tool for marketing by tech savvy marketers has enabled them to connect with both their loyal customers and their prospective customers in a cheap, efficient way.... However, that phase of slow growth has since been passed, as more businesses take up social media as an essential part of their public relations and marketing tools (Ho & Kwamena, 2009, pg 23).... More marketers have embraced technology in marketing strategies and this has proven to… With the emergence of social media websites such as Facebook and Twitter, marketers have increased their reach in leaps and bounds to be able to reach millions of people at any one time....
20 Pages (5000 words) Essay

Role of Social Media in Politics

his report is prepared with the aim of discussing and evaluating the role of social media in different political unrest situations.... The two-way nature of the social media networks is a significant feature that has made the role of social media much prominent in the modern world.... The paper "role of social media in Politics" discusses that the state governments of different developed and developing countries control the cyber laws in order to order to exert a suitable degree of control over the use of the internet and social media channels....
12 Pages (3000 words) Essay

The Role of the Celebrity Endorsements in Media Communication

The paper 'the role of the Celebrity Endorsements in Media Communication' presents celebrities which are endorsed by different companies play a huge role in media communication.... The essay will examine the role of these celebrity endorsements to the media communication and how all these can be of benefit to the companies and the general public.... Celebrities have been on the television, billboards, internet, and even social media majorly in the recent past....
8 Pages (2000 words) Term Paper

Emerging Communications through Social Media

According to Naylor, Lamberton, and West (2012), close to 83 percent of all Fortune 500 companies were using at least one form of social media to connect.... The paper “Emerging Communications through social media” evaluates social media, one of the hottest emerging technologies, which has made an everlasting impact on lives in America, as well as across the globe.... social media dates back to the 1700s.... hellip; The author states that social media is a medium of converged tools to communicate and share information....
10 Pages (2500 words) Dissertation

Journalism, Mass Media and Communication

The essay "Journalism, Mass Media and communication" focuses on that journalism is a scope that entails carrying out an investigation followed by reporting of the findings.... The two disciplines have a close correlation in the field of communication.... Studies associated with communication examine a variety of channels that enhance the effective transmission of information.... Poor technical know-how in the 19th and 20th centuries contributed adversely to the existence of a few forms of communication information to the public....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us