The Role of Social Media as a Mode of Market Communication - Dissertation Example

In the United Kingdom, almost two-third (65%) of the population has used Facebook, followed by YouTube (50%), and Twitter (23%). This shows that the acceptance level of using these social media is quite high among British people. Marketers too have realized the importance of social media and have been using them to promote their business products and services in a well-planned and easy manner (Alderson, 2009).

In the context of marketing communication, it becomes all the more important to deliver the messages to consumers clearly and transparently along with enhancing the frequency and acceptance of the messages (Blanchard, 2011). Social media helps in connecting with a Laguna number of people along with spreading the message in a fast manner that further helps in communicating with consumers in a very fast and efficient manner. The major purpose of the research to analyzes assess the role of social media as a mode of market communication in the United Kingdom (Alderson, 2009). For this purpose, the focus will be on the analysis of different social media tools and overall acceptance and usefulness in terms of enhancing the marketing appeal of different organizations in the UK. In this regard, the researcher has formulated the research aim and objectives being discussed further (Lovett, 2011).

1.2: Research Aim

The primary aim of the research is to analyze and assess the role of social media as a mode of market communication in the UK. To achieve this proposed research aim; the researcher has formulated few research objectives discussed as follow.

1followssearch Objectives

The research objectives are as follow:

• To analyze the role of social media as a mode of market communication by noncompeting with other market communication tools
• To assess the usefulness and benefits of using social media tools in enhancing the market communication
• To identify the advantages and disadvantages of using social media tools as a market communication tool in the UK 
  • To critically analyze the ways through which social media tools can be used more effectively to enhance the market communication

  1.4: Research Questions

  The researcher has further developed few research questions to support the research aim and objectives. The research questions are as follow:

  1. What are the key advantages of social media over traditional media?