Persuasive Campaign - Essay Example

For example, diabetes and hypertension patients are put into consideration during the production since the company’s research and development team establishes a differentiated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals during their meals. Methods of marketing the product The research and development process of the persuasive campaigns The survey undertaken by the company’s R&D team revealed that most of the population in developing economies comprised of the baby-boomer generation who are currently living within the range of 50 years.

Marketing campaigns seek to enhance a company’s penetration to the consumers at both the local and the global platforms (p.39). Bearing such findings in mind, the research study enabled the team to table a proposal seeking the management of to produce a product that would serve the segment needs of these groups of people. Most important was the fact that the team discovered the generation’s financial prowess, which communicated a level of enhanced benefits to the organization if the production, processing, and marketing campaign programs would seek to serve the needs and wants of the mature segment.

During the company’s research and development process, the company’s employees realized that most of the poor families in the global societies lacked basic meals because of the costs executed to such products. Further, lack of knowledgeable information from the media prevailed as a key hindrance to the desired level of marginal consumption. The campaign processes and strategic approaches to the product’s marketing It was evident that the company’s campaign teams would market its standardized and customized Morning Flakes products in accordance to the specific segment’s needs and wants.

Subsequently, an exploratory survey undertaken in the developing economies revealed that the ageing population had financial prowess compared with the younger generations. The researchers’ strategically established that the needs and wants of the consumer groups in the developing and underdeveloped economies matched mainly because of their financial status. Further, the marketing campaign teams sort to use differentiated advertisement approaches that suited different global cultures, but included the prospective benefits that each of the demographic categories would accrue through the consumption of the cereals (p.119). The strategic implementation of actionable advertisements in television and radio media seemed the most appropriate method to achieve the consumers’ desires, draw their interests, and engage them on lasting awareness on the product’s availability.

The process of marketing campaigns for Morning Flakes’ cereal products is saliently executed in accordance to the target consumer groups, the economic and social status, the standards of living, and the societies’ standards of living. Ideally, the marketers embrace the process of persuading the consumers to purchase the cereals through the execution of favorable marketing campai