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Media Futures & New Technologies: Through a Research Report presentaninformedanalysis ofoneof the industrysectorsan - Essay Example

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The New Media Future and Technology Name Professor Course Date Executive Summary This paper is aimed towards discussing the integration between new media and technology. This new media has become very instrumental in the current world as it allows for individuals to attempt to make sense of the occurrences that are taking place in the world around them…
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Media Futures & New Technologies: Through a Research Report presentaninformedanalysis ofoneof the industrysectorsan
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Download file to see previous pages Introduction Media and technology are two inseparable aspects of society that rely on one another as they develop further and integrate with the lives of more and more stakeholders within society. New media is defined by on-demand access to a litany of different types of information. Some of the common examples of new media may be things like the internet, websites, computer multimedia and video games. The new media industry is growing at an increasing rate and taking over the world. This is due to the fact that it makes information readily available as it makes communication easy.1 This paper is directed at analyzing the growth and development of the juxtaposition of new media and technology as it exists within the current world and how this will likely impact upon the availability of video games, movies, and other forms of entertainment in the coming years. Analysis of Issue and Relation to Current and Future Market This is a global system of interconnected computer networks which use the standard internet protocol suite to serve billions of users worldwide. It is a network of networks that consists of millions of private, business and government networks. The internet carries a large range of information resources and services such as the inter-linked documents of the World Wide Web (WWW). As such, the ability of new media to provide rapid service dissemination throughout the globe and integrate with the needs of stakeholders throughout the system is profound. The use of the internet has been increasing drastically over the years according to the statistics released on March 2013. The data gave an estimate of over 2.7 billion internet users; almost 1 in three individuals living on planet Earth. The number presents the following divide by gender and by economic development. The graph below explains more of the result. The report shows that more men use internet compared to women, 37% of the World women use internet while the percentage of men is 41%. In developed countries the gender divide among internet users is small. The number is 475 million female users and 483 million male users. The developing countries there are 826 million women and 980 million men. This data represents a population of 154 million more men and women using the internet. This data proves that internet is becoming a reliable source for both men and women in the world in both developed and developing countries.2 However, all of these statistics by themselves are rather useless. In order to understand the dynamics of the industry for video games, movies, and other forms of entertainment, it must be realized that these statistics point to a likely and growing trend; namely the fact that more and more entertainment, video games, and movies will be projected directly via the internet and into people’s homes.3 This changes the dynamic of consumption considerably as buying physical copies of movies, TV shows, or even video games will likely be replaced by the fundamental shift that the new media is presenting to the current market.4 Yet, in order to more fundamentally understand this dynamic, it is necessary to focus first and foremost upon the way in which the internet itself has shifted the manner through which people integrate with entertainment as such.5 Whereas it used to be that the internet was an ancillary entity that existed ...Download file to see next pagesRead More
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