New Media Marketing and Online Ordering Form - Essay Example

New Media Marketing and Online Ordering Form Executive Summary Media marketing has evolved to be one of the most demanding and challenging needs. Organizations as well as other institutions are meeting with the complexities that are associated with the same are noted to be integrating the diverse needs for developing competitive advantage and enhance the prominence to meet with the effectiveness of the system. Additionally, this has been noted that the instances of adoption of the changing technology have been different among the users based in the level of knowledge and other attributes. This is further creating a significant amount of complexity within the social needs and creating an adverse impact on the projected development of technology. Thus, the institutions that are undergoing with the effective projections and development are noted to be trying to adopt the diverse changes evident within the system and increasing the prominence. Hence, the need for maintaining the social development based on the technical advancement and other attributes there is a huge needs of maintaining competitive edge by successful adoption of technology in a progressive manner. Table of Contents Executive Summary 2 Introduction 4 Critical Review of the Media Marketing 4 Changing Concepts of Marketing 4 Democracy within the Social System 5 New Media Marketing 7 Technical Advancement and Projected Developments 8 Conclusion 9 Introduction Online ordering has evolved in a more appropriate manner for developing the overall attributes within the domain of globalization. With the effective development and progression within the social system, the concept of media marketing and online ordering has changed from luxury commodities to necessity. The progression within the social lifestyle and development of technology has initiated the effective development associated with the progression of social development. With the need of progression, social media has been included within the diverse field and has become one of the prominent recourses that supports social progression and effectiveness of the media needs. Integrated approaches of the social system and the rapid progression within the domain of socialization has enhanced transparency and increased effectiveness of the system. Increase on the dependency on technology and time constraints among the people has increased the involvement of new media in marketing (Peltola & Makinen, 2014). With this regard, the essay intends to elaborate on the new media that is associated with marketing and development of ordering forms for meeting the needs of technology savvy consumers. Critical Review of the Media Marketing Changing Concepts of Marketing Technological advancement and progression within the system of media management has incorporated a contrasting view in the marketing and ordering online domain. This strategic integration is often noted to possess a very adverse impact on the issues that are associated with the social progression. In accordance to the stated concepts, Zemmels (2014) has identified that with the projected development within the social domain, the overall progression within the system has been providing a diverse edge within the global arena. With the development of the internet resources and progression, which is available within the system it could be noted that media management has evolved as one of the most integrated concepts, further, it has been increasing the prominence within the social domain (Zemmels, 2014). Over the years there has been significant changes within the social system and the concepts of marketing has also undergone enormous amount of alterations. This integrated approach has been identified to be creating a diverse edge towards developing the concepts that are attached with the needs of managing the complexities associated with the conceptions related to the targeting of mass consumers (Peltola & Makinen, 2014). However, with the change within the social domain the diverse attributes that are attached with the social system and marketing concepts has emerged. This progression is majorly visible within the field of technology that has helped in addressing the complex needs of the consumers. The progression that is identifiable within the area of the social system has been addressed to be creating an adverse impact on the effective management of the system (Peltola & Makinen, 2014). Moreover, with the effective influence of media within the social lifestyle of people it has also been identified that the overall development has been creating a diverse edge within the social domain. This could be identified that with the progression within the concepts, which are associated with the technical advancement, has been successfully creating diverse edge within the social domain. This correspondingly affects the overall concepts associated with the needs of maintaining progression (Peltola & Makinen, 2014). In addition to the above stated facts, there has been a considerable change within the social system and the same has been identified to be creating a diverse edge for the organizations to maintain the complexities that are associated with the concepts of marketing. With the projected development within the marketing concepts that are associated with the management of the complex needs of the consumers within the social domain, organizations are developing its effectiveness within the existing domain. The reason behind this is for the effective maintenance of the business process and deriving advantages (Lee, Han & Chung, 2014). The complex attributes that has been integrated with the changed social set up is identified to be developing a business scenario and creating a diverse edge within the domain of the business progression. This has been further noted that the people, who are facing such situations, are noted to be projecting a progressive tendency towards developing an integrated approach to meet with the needs of marketing development (Lee & et al., 2014). Democracy within the Social System Peltola & Makinen (2014) suggested that easy availability of data and integrated systems associated with marketing have been creating a diverse edge within the social domain and further enhancing complexes for the organizations, which are providing services. With the elegant use of the websites, the consumers are noted to be creating a diverse edge within the social system and creating a complexity, which is evident for the companies to meet with the complex edges. This is identifiable that with the overflow of data and the changes within the consumers edge and business development, the concept that were earlier attached with the concepts of media management are identified to be altered to a greater extent (Vatikiotis, 2014). Correspondingly, Han & Kerns (2011) conveyed that to meet with the development of the consumers and enhance the effectiveness of the system there is a need for the organizations to develop the ability to articulate the complex development, which is evident within the system of technical management. To increase the reliance on the system and for developing the ability to meet with the complex needs of the consumers, corporate organizations that are providing services within the current domain are recognized to be developing their attributes and enhancing the absorptive capacity for enhancing the effectiveness of the system. With the development of the electronic progression and the prospective growth of the different systems that are associated with business projection also contributed in enhancing a complex edge within the social development of the business (Fang, Hu, Chau, Hu, Yang & Sheng, 2012). In this regard, the article by Han & Kerns (2011) reflects on the fact that the overall management of the system could be noted to be creating an additional advantage for the organizations. With the integration of different approaches of the effective electronic media, it is identified that the organizations are able to manage the complex needs and diverse management of data. On the other hand, the effective progression of the information technology has largely contributed to the organizations in managing the complex data structure and integrating the same successfully within the effective management of the consumers. By the integrative techniques for developing the databases, the organizations are successfully managing the needs for the development and progression that is identified within the management of the complex data assessment (Han & Kerns, 2011). In this regard, the technical advancements such as dashboards and other software that supported data managing has become more evident among the organizations of modern era. Figure 1: Dashboards (Source: Han & Kerns, 2011) According to Vatikiotis (2014), the progressive developments within the social domain, the effective management are identified to be creating advantages for the organizations and further, creating competitive advantages to the same. This would correspondingly support to manage the diverse and complex needs of the social system. However, the development of the new media has been performing as a significant amount of development for managing the diverse needs of the system. This is even assisting the progression that is evident for maintaining a complex edge and increasing the ability of the marketers to enhance the effectiveness of media management through the integration of the diverse concepts. Subsequently, these are noted to be influencing consumers’ decision-making process (Vatikiotis, 2014). With the development and progression of the social system, it is evident that significant amount of complexities are influenced by the changing taste and preferences of the consumers. Correspondingly, there have been several amounts of deviations among the people based on their ages and needs of progression within the system. Conversely, this has also been observed that the usage and compatibility of the consumers with the changing needs of the system and development of the diverse edges has been noted to be creating a complexity for the marketers to plan effective needs of media management (Lee & et al., 2014). New Media Marketing The organizations that are providing goods as well as services are noted to be developing competitive edge based on the complex needs of the services and enhancing the effectiveness of the social system. This could be noted that the overall progression of the organizations today is noted to be creating effectiveness through the diverse and complex management of the development of information technology. Thus, to maintain complex structural approaches the organizations that are catering services within the current global environment are identified to be developing the attributes based on the integration of technology. Additionally, to meet with the needs of the consumers within the current complex business edge, it is important that the organizations should develop its progression for maintaining its effectiveness based on the strategic integration of the information technology (Fang & et al., 2012). In this regard, Han & Kerns (2011) comments that the development of the system is identifiable for developing the overall attribute and meeting with the needs of the social domain within the complex edge of media management. Organizations within the current domain are developing attributes such as the progression of the system and effective integration of social media for developing the marketing need. With this progression within the needs of managing the new and complex domain of marketing, the organizations today are developing the effective edge for maintaining successful progressions to meet with the complex system of marketing (Vatikiotis, 2014). These integrations are identified to be creating a diverse edge and enhancing the management of the needs of diverse data management. Organizations that are catering services are experiencing significant amount of complexities regarding the evolving and dynamic taste and preferences. The organizations need to develop the transparency within the social domain that could support them gain a better position within the new marketing domain (Lee & et al., 2014). Thus, to meet with the needs of the development organizations that are operating within the current competitive domain are inclined towards enhancing the prominence within the successful management of the data through the integrated use of technology (Han & Kerns, 2011). Furthermore, to meet with the needs of the consumers and enhance the technical development and progression, the organizations operating within the current global phenomena are developing the needs of the consumers with the effective development of websites and other means of information sharing (Han & Kerns, 2011). The integrated development of the social media and the influence that the same has on the diverse social constraints are noted to possess an influence on the development within the society. Moreover, the conclusive approaches of including social media within the domain of operations for organizations that is providing services within the complex global domain. This could even be identified that to meet with the efficacy to match steps with the needs of the social progression organizations are adopting means for developing media engagement through the diverse incorporations of social media (Zemmels, 2014). Correspondingly, Lee & et al (2014) stated the development of the consumers within the complex global domain is noted to be creating an adverse impact on the overall social life of the people. Moreover, to meet with the needs of the complex domain of social progression, organizations are trying to develop customized made products that would be able to meet with the complex needs of society and enhance the effectiveness to meet with the needs of management (Lee & et al., 2014). With regard to the above arguments, it has also been noted that the organizations that are currently developing the prominence are mainly developing the same with the needs of management of data and the effective adaptability to meet with the needs of consumers. In order to do so, the entities that are operating within the current global edge needs to maintain a strategic progression and enhance the prominence based on the complex needs of the system (Fang & et al, 2012). Organizations are trying to impede the attributes that are associated with the development of the internet access and adopting the same among the consumers. This adaptation of the advanced technology has been different among people of different age groups as well as has altered over generations. Hence, it is important for the entities to develop competencies based on the elegance of the job and for enhancing the effectiveness of the social system (Vatikiotis, 2014). Technical Advancement and Projected Developments The overall progression within the domain of social progression has been identified to possess a significant influence on the successful management of the needs. There have been a certain amounts of fluctuations within the concepts associated with the needs of internet adoptions. The following model helps in developing a better view of the recent trends associated with the same. Figure 2: Research Models (Source: Lee & et al., 2014) The above stated diagram provides a detailed view towards the adoption of the technology to meet with the diverse needs of the consumers. This could be identified to be one of the major needs of the system for developing an attribute and enhance the effectiveness of the system. However, Zemmels (2014) forwarded detailed views about the needs of progression within the social system and that the changed statistics and demographic needs are likely to create a huge amount of complexity for developing the overall attribute of attaining the needs of the media marketing. With the effective civic engagement, there has also been a diversified impact on the development of social media that has been further creating an enormous impact on the progressive needs of developing the elegance of technology and enhancing prominence within the global edge (Vatikiotis, 2014). Hence, managing the changes could only be sufficed with the successful integration of data within the domain and enhancing the effectiveness of the system based on the management of the data and increasing the efficiency of the overall social structure. This could be concluded that organizations in order to meet with the needs of the dynamic consumers demand must be meeting with the technology advancement with the successful integration of technology and enhancing the prominence of the same (Fang & et al., 2012). Conclusion Technical advancement and change in the pattern of the social progression has influenced a huge amount of change within the needs of the people within the social constraints that in turn influenced the needs of maintaining a continuous and sustainable progression. With this change within the needs of the people, the organizations as well as the institutions are maintaining the complex edges for developing the social needs and meeting with the effective and dynamic changes among the people. This strategic progression is identifiable at the various levels of management and progressions that are nurtured by organizations within the current social constraints. Furthermore, the need of adaptability is even identified to be affecting the needs of development for organizations and increasing the diversified interest that is associated with the same. These strategic changes regarding the adoptions among the people rather than the consumers are identified to be creating a further challenge for the organizations. This compels the organizations to nurture such changes and develop the elegance within the global arena. References Fang, X., Hu, P. J., Chau, M., Hu, H., Yang, Z., & Sheng, O. R. L. (2012). A data-driven approach to measure web site navigability. Journal of Management Information Systems, 29(2), 173-212. Han, N., & Kerns, R. (2011). Rethinking electronic resources workflows. The Serials Librarian, 61, 207–214. Lee, E., Han, S., & Chung, H. (2014). Internet use of consumers aged 40 and over: Factors that influence full adoption. Social Behavior and Personality, 42(9), 1563-1574. Peltola, T., & Makinen, S. J. (2014). Influence of the adoption and use of social media tools on absorptive capacity in new product development. Engineering Management Journal, 26(3), 45-51. Vatikiotis, P. (2014). New media, democracy, participation and the political. Interactions: Studies in Communication & Culture, 5(3), 293-307. Zemmels, D. (2014). Accessing virtual social worlds: A unique methodology for research in new media spaces. Knowledge Organization. 41(3), 230-237. Read More