Nobody downloaded yet

Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR - Essay Example

Comments (0) Cite this document
Summary
Advertising can be referred as a type of communication process used for the purpose of endorsing or persuading the audiences to continue or to take certain actions regarding the product and/or services offered. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR
Read TextPreview

Extract of sample "Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR"

Download file to see previous pages Notably, in the current day context, social media is being used increasingly by the marketers in order to promote the offered products as well as services. It is basically a concept which is utilised referring to the online technologies as well as practices utilised to share views as well as information, endorse discussion and develop relationship with the customers. It is also quite significant for the communication staffs as well as policy officials for the purpose of generating awareness regarding the product. Social media services can make use of numerous formats such as text, video, audio as well as pictures for attracting the customers towards the product. In the similar context, public relation can be identified as a distinguishing function of the management that assist in the development and administration of communication, cooperation, comprehension and recognition between organisations along with community members. The main objective of the paper is to identify the increasing role of the social media as one of the means of advertisement for modern organisations.
According to Hamill (1997), integrated marketing communication can be explained as the set of rules that is followed by marketers to communicate within the concentrated market and thus make the people aware regarding the product/service rendered. ...
g communication can be explained as the set of rules that is followed by marketers to communicate within the concentrated market and thus make the people aware regarding the product/service rendered. Integrated marketing communication intends to synchronize and arrange the numerous components of promotional mix such as advertising, publicity and direct marketing, personal selling as well as sales promotion in order generate a combined customer-focused message and therefore attain the determined marketing related objectives of the organisation (Hamill, 1997). It can be stated that the tools as well as the strategies that have been utilised for the purpose of communication in the modern times have undergone tremendous changes because of the discovery of social media. It is also known as consumer-generated media. Such media demonstrates various new sources of online information that are generated, instigated, circulated and utilised by the consumer goal on enlightening each other regarding the products, brands, issues, personalities and services (Thackeray & et. al., 2009) Social media comprises numerous forums such as online forums, word-of-mouth forums, company-sponsored discussion boards and chat rooms. In the 21st century, a detonation of internet-based messages passes via these media to generate awareness about the offered product. They have been a major factor in creating an impact on the different features of consumer behaviour along with consciousness, acquirement of the information, opinion, feeling, post-purchase communication as well as evaluation (Zwick & Dholakia, 2008) Traditional Vs New Communication In the context of traditional communication concept, the components of promotional mix are coordinated in order to create an Integrated Marketing Communication ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Using SM for Advertising and Marketing Social Media Is Increasingly Essay”, n.d.)
Using SM for Advertising and Marketing Social Media Is Increasingly Essay. Retrieved from https://studentshare.org/business/1445460-using-sm-for-advertising-and-marketing-social-media-is-increasingly-used-for-pr
(Using SM for Advertising and Marketing Social Media Is Increasingly Essay)
Using SM for Advertising and Marketing Social Media Is Increasingly Essay. https://studentshare.org/business/1445460-using-sm-for-advertising-and-marketing-social-media-is-increasingly-used-for-pr.
“Using SM for Advertising and Marketing Social Media Is Increasingly Essay”, n.d. https://studentshare.org/business/1445460-using-sm-for-advertising-and-marketing-social-media-is-increasingly-used-for-pr.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR

Media for Marketing and Advertising

..., department stores, supermarkets and also from online stores. Promotion This is a significant component of the marketing mix as it creates awareness of the product in the target market (Branston & Stafford 2003). Looking at different types of mass media that are used in the toy industry, mainstream TV is most widely used since it reaches the highest number of people and it is audiovisual (Kolker 2009). Since the Science discovery design manual mainly targets on children and teenagers, they should use stars and celebrities that are popular among this age group in their commercials and promotional campaigns. With the recent buzz about...
9 Pages(2250 words)Essay

SM

...fleet of aircrafts from Boeing that were to handle bigger capacity in terms of passengers and cargo coupled with longer flying distances. The airline website was another strategic alignment in the mid 1990s that opened a new advertising channel and customer interactive platform (Palmer & Ponsonby 2002; Mayer 2007; Kleymann and Seristo 2004). The Chief Executive of the airline O’Leary has been involved in intense marketing campaigns that have seen the company grow to the giant it is today. He has been at the centre of the company’ growth and many attribute his promotional strategies as key to his leadership. The adverts from his entry in the company have attracted huge debate in the media...
9 Pages(2250 words)Essay

Social Media - Pr practice modernised

...within a business. Making a personal link is known as one of the most important concepts with social media and the integration of PR. If there is only use of automation and limited responses that are given, than individuals may not provide an understanding of your campaign and what is occurring with your business. The automation is also known to limit the responses of individuals, specifically because most feel bombarded with information and will ignore the advertisements and automated messages that are sent. The key to PR working and integrating with social media is to send the right message at the...
37 Pages(9250 words)Dissertation

Media for Marketing and Advertising

..., Marketing, and Media in an Era of Consumer Control (Future of Business Series), McGraw-Hill; 1st ed. Zarrella, Dan. 2009. The Social Media Marketing Book, O'Reilly Media; 1st ed. Scott, David Meerman. 2010. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd ed, Wiley. Jugenheimer, Donald W. "Media Planning for Advertising Campaigns." 21st Century Communication: A Reference Handbook. 2009. Bell, C. E. 2008. The...
10 Pages(2500 words)Essay

Social media marketing

...) a marketing campaign should be developed in a virtual social world, such as Linked In or Second Life; advertisements related to the brand would be available at the various levels of the above platforms; d) videos emphasizing on the various benefits of the brand should be uploaded to You Tube; the visitors of the specific online community would have the chance to see the advantages of the brand towards its rivals. In other words, the initiatives taken for growing a brand through social media should be differentiated in accordance with the type of social media chosen. Initially, it would be preferable that all forms of...
3 Pages(750 words)Essay

Social Media Marketing Plan

...media. The organization can achieve the goals by monitoring the stakeholders’ reactions towards the organization’s activities using their views on the social media. Other organization’s goals encompass validation of new products and services using the social media as a research base and generation of registrations to the organization’s events through the media. Given the organization’s marketing strategies, the activities that make sense include increasing awareness of the strengths of the company’s products and providing accurate information about the business. Other activities entail...
4 Pages(1000 words)Term Paper

Viral Marketing of FMCG Using Social Media

...of Marketing. 2nd ed. California: Superstar Press. Papadopoulou, P., Kanellis, P. and Martakos, D., 2011. Social Computing Theory and Practice. Pennsylvania: IGI Global Snippet. Plunkett, J. W., 2007. Plunkett's Advertising and Branding Industry Almanac 2007. Texas: Plunkett Research Ltd. Scott, D. M., 2010. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. 2nd ed. New Jersey: John Wiley & Sons. Watts, D. J. and Peretti, J., 2007. Viral Marketing for the Real World. [online]...
3 Pages(750 words)Essay

Media for Marketing and Advertising

...: Penguin. Vollmer, Christopher and Precourt, Geoffrey. 2008. Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series), McGraw-Hill; 1st ed. Zarrella, Dan. 2009. The Social Media Marketing Book, OReilly Media; 1st ed. Scott, David Meerman. 2010. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd ed, Wiley. Jugenheimer, Donald W. "Media Planning for...
8 Pages(2000 words)Essay

Using social media for advertising

...by Google. This movement allows 3M customers to upload their videos showing the ways they make use of 3M Post-it Notes. While talking about the long-standing concern, it can be said that the value of marketing and advertising using social media can be merely the capability to access and communicate with niche groups through advertising. Even this way of advertisement is affordable to small businesses as well (AllBusiness.com, 2008; Maddox, 2008). Limitations and Recommendations Following the victory of Google advertising strategies, social networking sites for instance...
12 Pages(3000 words)Coursework

Using social media in classroom

...Introduction: The modern times have seen introduction of new concepts and ideas towards learning. The use of technology has been the major source among all the learning methods. The gift of technology that we all are familiar with and is largely applied to in different fields is that of social media. Social media’s reach, its impact and its utility cannot be denied or ignored at any level. Thesis statement: Owing to its overall productivity and support the technology in the form of usage of social media finds large amount of application in the class room environment. This is supported by the number of...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR for FREE!

Contact Us