Using social media for advertising - Coursework Example

By seeing the growing reputation of these social networks among public, now advertisers are also choosing social networking sites to advertise their products and services. This paper discusses how advertisers take benefits of social networks to advertise their products. At the start we will discuss about social networks, after that we will discuss why people use social networks, and in the last we will discuss the role of social networks in advertising. According to (Boyd & Ellison, 2007), social media based sites or social networks are one of the most attractive web-based applications or tools which individuals/users use to perform the following actions: In this scenario, the basic objective of these social networks is not that they help individuals communicate and make relationships with unknown persons, but, it helps individuals create, maintain, and make identifiable their social networks or profiles.

In other words, it can be said that this results in communication with individuals that would not in other ways be possible or done, even though that is not the main goal, since these communications or relationships are usually among "latent ties" the users having some offline links (Boyd & Ellison, 2007). Presently, the trend of social networking is growing everywhere and the social networking websites have turned out to be a family name. In spite of the fact that, it is an individual’s private or professional existence, they are in actual fact magnificent procedure for making new relationships online and communicating with friends, colleagues (Sedycias, 2009) because a social networking web site is a kind of website where individuals and groups are able to build up an online profile, after that they enter their interests in the profile, as well as they can add or insert connections to other profiles.

In addition, the people using social networking sites are able