Nobody downloaded yet

Public Relation Writing - Assignment Example

Comments (0) Cite this document
Summary
Name Professor Course June 5, 2013 Public Relations Writing Q.1 Fake news stories abound in the daily newspapers for the simple reason that daily newspapers have neither the least incentive to want to scan all their news items nor the time and willingness to do so…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Public Relation Writing
Read TextPreview

Extract of sample "Public Relation Writing"

Download file to see previous pages ‘Fake news’ items are deliberate hoax stories intended for public relations and may not necessarily be true or entirely true; they are meant to sway public opinions concerning certain individuals, businesses, products or firms, among others. For instance, an example of a news item that could pass for a fake news item is from the Washington post as reported on sixth of June 2013 concerning how Wells Fargo settled complaint on foreclosed homes (Douglas). This news article is clearly a ‘fake’ news article passed on through the newspaper as a PR stunt, to market the corporate to the public; the anticipated positive feedback from such a news item is good for business at the company. This news item strikes as fake news because it is only reporting the positive deeds by Wells Fargo in terms of settling the allegations of foreclosed homes, while vindicating the company from any blame. Q.2 Newspapers often localize some of their news items to particular audiences in particular places such as cities and towns; the Washington post as published on sixth of June 2013 has various news items that have been localized to certain audiences. For instance, the Philadelphia story about the six people that were killed when a building that was being demolished collapsed on Wednesday is an example of a national story (Associated Press). This particular news item is a national story that has been localized for people of Philadelphia because it directly concerns their state, and not any other in America. The news item begins with a headline that mentions the state of Philadelphia, then presenting the news; this tagging of news indicates that the news concerns Philadelphia in particular. The news mentions the families of the six victims that perished in the building that collapsed and efforts made to reach them in consolation for the loss of their loved ones. Q.3 The Washington post as published on sixth of June 2013 reports of the use of social media by the National Security Agency to collect secret information from around the world. The National Security Agency gathers information from social sites and service providers such as Google, Microsoft, Yahoo, Facebook, PalTalk, Skype, YouTube and Apple, among others (Gellman). The use of social media is an effective way of gathering information that is vital for maintaining national security, and according to the Director of National Intelligence James Clapper, the information collected is the most valuable and important foreign intelligence. Q.4 Hard news stories in newspapers are mostly about topics such as politics, business and international news; however, some heavily reported news stories about what can be considered soft subject matter such as entertainment can be considered hard news. In this regard, the seriousness of the story reported in newspapers may determine whether it can be considered hard or soft news; from the Washington post as published on sixth of June 2013, there are various hard news stories. For instance, what can be considered as a hard news story is the story about Romney mixing business and politics in his tour to the Park City during the Uttah conference (Horowitz). The news story provides details of Romney’s interactions with John Schoenfeld who spent time assessing investments of Solamere Capital, a company co-founded by Romney’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relation Writing Assignment Example | Topics and Well Written Essays - 1250 words”, n.d.)
Public Relation Writing Assignment Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/journalism-communication/1480296-public-relation-writing
(Public Relation Writing Assignment Example | Topics and Well Written Essays - 1250 Words)
Public Relation Writing Assignment Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/journalism-communication/1480296-public-relation-writing.
“Public Relation Writing Assignment Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/journalism-communication/1480296-public-relation-writing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relation Writing

Public Relation Crisis

...? Public Relations Crisis Table of Contents Introduction 3 Discussion 6 Crisis on Saudi Aramco 7 Crisis on AL watanya 8 Conclusion 10 Learning Outcome 11 References 13 Introduction The concept of public relation originated more than thousand years ago. It was mainly developed by the Greeks. They used words such as ‘sematikos’ which means semantics. Such words were used by the Greeks to make people accomplish certain things and believe certain things. This is also marked as the beginning of public relations. As we move through the pages of history similar PR activities can be found in large numbers. For example In 394 A.D., St. Augustine,...
10 Pages(2500 words)Essay

Public relation

... of Lecturer 21 April Public relation The Boston Red Sox, Boston Bruins, Boston Celtics and the Boston Patriots are four sporting outfits and they have made some efforts to promote their image in the eyes of the public. These four sporting outfits have made some specific public relation efforts in the past and they are still making such efforts till date. The Boston Red Sox baseball team has organized several exhibition games in order to boost their image and preach the message of peace and unity to the people of the city and the United States (Stout & Johnson). The Boston Celtics basketball team is also not left out as they have also organized several friendly games to promote their public image and to make themselves acceptable... Boston...
1 Pages(250 words)Essay

Public Relation

...? Organizational and Societal Functions of Public Relations Public Relation is a part of Integrated Marketing Communications, Integrated Marketing communications guarantees that all types of communications are care connected. Basically, (IMC) implies that all the promotional tools are incorporated to enable the function in harmony. Therefore, public relations varies in meaning depending on is the purpose in organizations. Additionally, it executes several organizational and societal functions. Thus, PR can be defined as the management function that recognizes, ascertains and upholds communally valuable relationships between an...
4 Pages(1000 words)Essay

Public relation

...Similarities and Differences between Proactive and Reactive Public Relations Public relations play an important role in our organization since it enhances communication between public and the organization for the sake of building a sustainable positive image. The main aim of a sustainable positive image is for the company to create good will to the society which would ensure that their products will continue to prevail in the market due to increased good will and the public will have trust in them. However, there is a big difference between proactive and reactive public relations. Most of the companies...
2 Pages(500 words)Essay

Public Relation Plan

...A Public Relation Plan Faculty I. Introduction II. Situation Analysis II.i. Competitor Analysis II.ii. SWOT Analysis III. Target Publics IV. Client's Strategy IV.i. Objectives IV.ii. Key Messages IV.iii. Tactics IV.iv. Evaluation V. Budget VI. Conclusion VII. References I. Introduction Public Relation is vital for any business today. A good PR strategy targeted towards the fraternity, with right kind of message and using right mode of communication helps organisation to improve its images and give a right direction to the business. Any company will be able to reach to the market leader's position if it is able to satisfy its stakeholders. Public Relations provide a tool to reach the target group and strengthen an image... the...
13 Pages(3250 words)Assignment

Public relation

...persuade people to buy, vote, write, and otherwise behave in accordance with the clients interests; 4. The two-way symmetric model. While also emphasizing two-way communication, this approach has a central goal very different from persuasion. The intent is to establish and maintain fruitful, mutually satisfying long-term relationships between a client and his, her or its publics’ (Chen et al., 1997, 36). The above description of PR’s particular models can lead to the assumption that the structure and the method of application of a public relations’ plan cannot be defined in advance; instead, all the necessary elements of the corporate operations have to be gathered and...
10 Pages(2500 words)Essay

Public Relation

...Topic: Public Relation Public opinion is an outcome of social interactions and intercommunication of peoples. It need not be consensually derived but it has a certain persuasive appeal or force owing to the number of persons involved in shaping the idea, often derived from common experience or of a complex phenomenon that needs shared thoughts (Suo & Chen, 2008). This is an essay that will explore public opinion which found its powerful expression in social media and which later became an instrument that pool unspoken customers dissatisfaction as in the case of Vodafone which is severely criticized of poor service or of that case on controversial mobile phone hacking...
6 Pages(1500 words)Essay

Communication-Public Relation

...Reading Response: Communication-Public Relation Reading Response: Communication-Public Relation The top five strategies for making the most of your internship as presented by iternweb.com provide what I believe to be practical tips on how individuals can be able to approach their internships so as to be able to maximize their learning experience as well as increase the possibility of landing a job at the firm after graduation (Internweb.com. 2014). However, I do not agree with some of the tips provided in the article such the need for one to be a “Johnny or Suzy Good Intern” who is always trying to appease the bosses. I think that such an approach would not necessarily...
1 Pages(250 words)Assignment

Media and public relation

...and the public. This is relatively familiar to the modern day scenario with regard to PR where many organizations emphasize on the need to keep close relations with the publics. A more direct use of the term ‘public relations’ in Germany is in the works of Carl Hundhausen in 1937 who used it in a special article published in a German advertising magazine portraying PR as an art (L’Etang and Pieczka, 2012, p.112). Hundhausen’s argument was in the view that PR brought about a favorable public opinion for organizations through the spoken words and writings. This is in correspondence with the modern day use of PR to give...
15 Pages(3750 words)Essay

Public Relation

...Public Relations Public relations are the modes of communication of companies, organizations and individuals to the media and public, where a public relations specialist communicates directly to the audience he is targeting or indirectly through the media, with the aim of creating a strong long lasting relationship with the audience or to generate and retain a positive image of the concerned party. Measuring the results of public relations efforts is important as it helps to ensure that all the objectives that were established are met. The measurement of the efforts of...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Public Relation Writing for FREE!

Contact Us