Nobody downloaded yet

Public Relations Communication Theories - Essay Example

Comments (0) Cite this document
Summary
To What Extent Can Communications Theory Illuminate Areas of Professional Communications Practice? Communication theory plays a pivotal role in the in professional communication practice. In order to understand the relationship between communication theory in terms of theory of message and the professional communication, we first need to understand the concepts of underlying terminologies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Public Relations Communication Theories
Read TextPreview

Extract of sample "Public Relations Communication Theories"

Download file to see previous pages According to general public or business group, communication refers to the transferring the information from one source to another source. In other words, in the general public context the communication and information are used interchangeably. Communication is considered as the small part of the big picture, which includes organizing, planning, controlling and managing ( Dainton & Zelley, 2005, p. 2). Contrariwise, the views of scholars are different regarding the concept and perception of communication. Marianne Dainton & Elaine D. Zelley, in their book on “Applying Communication Theory for Professional Life” (2005, p 2-3) described that scholars believe that the communication is believed to be the process instead of information. The kind of process, which is elaborated in the book, is referred to as the one in which people interact with each other to create the meanings and then develop the sustainability of the messages, which may lead them to organize and manage the meanings of the messages. In other words, the communication process begins with the creation and ends with the management of the meanings of messages. The concept of communication theory seems to be highly emphasized on information transmission. Claude Shanon, gave the theory of communication. His theory of communication discussed message transmission instead of information transmission (1948, pp. 379-423,623-656). Shanon used the term message instead of information. The reason to use the message as the key term to describe the communication was that he wanted to elaborate the concept of knowledge communication. Therefore, the Shanon’s theory of communication is also believed to be the theory of message. The message also includes the signs and symbols as the way to communicate. Most of the times the message and information are used interchangeably for the purpose of communications; they are similar but not identical. According to Rafael Capurro’s work on “Angeletice, A Message Theory” (2003), the similarities that exist between message and information are as follows. Sender Dependent A message is believed to be sender dependent. The sender dependency refers to the asymmetric structure of communication, which may still require the receiver to ask for more information. For example, the sender may only send the indication to communicate through message and once the communication started, the receiver may need to ask for information to have detail knowledge for communication. Message/ Information Brings Something New This may refer to the similarity between the message and the information. The message and information are supposed to bring something new to the receiver. The receiver expects the communication may bring something relevant and new. Therefore, message and information both strike the mind of the receiver, if they are understandable. Coded/ Transmitted The message and information both are transmitted through coded forms. For example in the cellular systems the message is coded in accordance with the transmission systems used. Therefore, the coded system for communication purpose exists for both message and information transmission. Expression A message and information are believed to be utterance that gives receiver selection through the mechanism, by which the message or information is released, but information may most of the time lack expression and communicate with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relations Communication Theories Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1484510-public-relations-communication-theories
(Public Relations Communication Theories Essay Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.org/journalism-communication/1484510-public-relations-communication-theories.
“Public Relations Communication Theories Essay Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/journalism-communication/1484510-public-relations-communication-theories.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relations Communication Theories

Public Relations

...: Vanguard Publishing. Sellnow, T. et al. 2010. Effective Crisis Communication: Moving From Crisis to Opportunity. London: SAGE. Silvia, T. & Anzur, T. 2011. Power Performance. New Jersey: John Wiley & Sons. Smith, R. 2011. Strategic Planning for Public Relations. Oxford: Taylor & Francis. Wimmer, E. 2011. Motoring the Future: VW and Toyota Vying for Pole Position. New York: Palgrave Macmillan. Zaremba, A. 2010. Crisis Communication: Theory and Practice. New York: M.E. Sharpe.... Public Relations Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders...
7 Pages(1750 words)Essay

Public Relations

...to reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were taking to solve the problem. That is in part what got them through the mess intact. What was accomplished in the...
3 Pages(750 words)Essay

Public Relations

... communication crisis. References Broom, G., Allen, H., & Scott, M. (1994). Effective public relations (7th ed.). New Jersey: Prentice. Grunig, J. & Hunt, T. (1984). Managing public relations. Florida: Harcourt Brace Jovanovich. Jakobsen, P. (2000). Focus on the CNN effect misses the point: The real media impact on conflict management is invisible and indirect. Journal of Peace Research 37(2), 83. Marshall, T. (2002). Ethics – Who needs them? Journal of Communication Management 7(2), 107–112.... ? Public Relations Public Relations Public Relations (PR) refers to the science and art of managing how information flows between organizations or...
4 Pages(1000 words)Essay

Communication and Public Relations: a Sport Commercialization

... Communications and Public Relations (Case Study) Is Sport Becoming Too Commercialized? The Houston Astros Public Relations Crisis This case study aims to provide an overview of some of the issues associated with the commercialization of sport. Specifically, it examines public relations issues that may occur when corporate sponsors of sports stadia become embroiled in controversial issues. The association of the Houston Astros’ baseball team with Enron Corporation is examined in depth. Sport is a form of competitive physical activity which aims at maintaining and improving physical ability and skills as it provides...
4 Pages(1000 words)Case Study

Strategic Communication in Public Relations

...Strategic Communication in Public RelationsPublic relations and advertising areas are now developing rapidly and experiencing dynamical potential increase. Mass-media are no longer information media, but refer mostly to communication with target groups in order to create an illusion of a dialogue and the opportunity for feedback. The whole array of persuasion techniques is used, especially on the World Wide Web and in email messages known as ‘spam’, i.e. unnecessary or useless information, normally blocked by the most powerful mailers, yet certain number of such messages penetrates into the users’ electronic mailboxes. In my opinion,...
4 Pages(1000 words)Essay

Public Relations

...In the highly competitive environment of business, public relation is a vital tool that facilitates consistent, accurate and the right message to be communicated to the audience, to investors as well as customers. It addresses the issues that affects the performance of the company and significantly impacts its credibility amongst the various stakeholders. Thus, Johnson & Johnson’s public relation campaign was not only designed to project a credible image of honesty and responsible behavior but it was also used as means to assure the public that it would not buckle under pressure from the vested interests. The company was faced with the...
3 Pages(750 words)Research Paper

Public Relations

...in response to the incoming messages (165). Based on Figure 7.1 on page 166, there are five public relations perspective variables in Chapter 7 that refers to communication or transmittal of the plan in paragraph form; the same variables are essential to the professionals in communication. First, the communicator must focus on community relations. Next, the communicator should focus on media relationship. 3rd, the communicator should focus on consultant relations. 4th the communicator should focus on investor communications tor...
1 Pages(250 words)Essay

Ethics in Communication and Public Relations

...Ethics in Communication and Public Relations Normative ethics is one of the branches of philosophical ethics which has the objectives of investigating the questions that arise when tackling moral issues. It simply means that it is the study of the ethical actions for one involved in the communication sector. Normative ethics also examines the standards for the wrongness and rightness of actions. In its definition, public relations are the structured practices of managing the flow of information between the public and individuals or a specific organization. Public relations also...
4 Pages(1000 words)Research Paper

Public Relations through effective management of communication

...Public Relations through effective management of communication Public Relations through effective management of communicationPublic relations is dependent upon credible communication management. This treatise annotates some dependable sources that will be of assistance to the pursuance of this research. The sources are essential and will be vital for the research of the topic proposed. Chen, G. and Starosta, W. (2005). Foundations of intercultural communication. New York: University of America Press. This book has been described as a very fundamental source of...
8 Pages(2000 words)Annotated Bibliography

Public Relations - The Communication Cycle

...Public Relations - The Communication Cycle Contents Contents A)Practical Portfolio 4 B)Theory 13 Executive summary 13 Background 13 Methodology and Findings 14 1.Messaging:- 14 2.Targeting: 15 3.Distributing: 15 4.Monitoring and measurement: 16 5.Assessment: 16 Model name 18 Type of communication 18 Model characteristics 18 Less is more: 20 Why PR? 21 Crisis management 21 Conclusion 21 References 22 A) Practical Portfolio Placement: The clipping appeared as a lead story in morning news. Audience reach: Across the globe. Length: 2.5 by 3.5 cms. Context: News story. Content: Shift of consumer electronics company to telecommunications realm. Tone: ...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Public Relations Communication Theories for FREE!

Contact Us