Nobody downloaded yet

Media Analysis and Engagement Plan - Essay Example

Comments (0) Cite this document
Summary
Media Analysis and Engagement Plan: Samsung Product Launch in the UK Core Story/Background for the Release Samsung Electronics has suffered a major blow from the lawsuit with Apple Macintosh, despite court rulings decreasing the settlement amount in major cities around the world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Media Analysis and Engagement Plan
Read TextPreview

Extract of sample "Media Analysis and Engagement Plan"

Download file to see previous pages The product was able to win over many fans and boost sales due to its innovative features such as a large HD touch screen, rounded design, eye movement recognition and pop-up play features (Samsung Electronics, 2013). The successful release of the upgraded flagship product across the world prompted Samsung to create an even better version, the Samsung Galaxy S-IV, which is to be released sometime in 2013. However, speculations as to the product’s specifications and release date were already starting to creep up in the web, despite the South Korean company not fully disclosing about the product just yet. In order to curb the hype as well as to properly inform the public and the product’s targeted audience, a social media and traditional media engagement plan would be designed to create a smooth and problem-free product release for the Samsung Galaxy S-IV. Identified Target Audiences (Online and Offline) High-end devices such as smartphones are known to appeal to two major age groups which are known to be tech-savvy among most of the general public: the 15-34 age group and the 35+ age group, also known as the Generation Y’s (We Are Apps, 2013). This is explainable by the fact that both age groups grew up with a full knowledge about rapid technological advancements and are not shy from using them, aside from having the income to buy such devices. They are also the age group that mostly frequent online, and they are able to passively advertise products and services either by blogging about them or uploading the photos of products or logos. They are also receptive to offline advertisements such as traditional mass media approaches due to familiarity or frequent use at home, thus these other forms of media would work on them as well. As these two age groups use their preferred media, people around them or those that they know well also get easily informed since they are able to use all forms of communication, and would be able to relay information to friends, families, co-workers, and other people within their network. This creates additional target audiences through passively advertising about products by telling others about their experiences (Benkler, 2006). Thus using both online and offline strategies could easily create a wider coverage not just of the two targeted age groups but also to other age groups by catching their interest, both by online networking strategies and the use of print, television, and radio ads. Proposed Story Angle for Target Audiences and Media Anticipating a fun and relaxing summer is the chosen theme for the media engagement plan, and an image of positivity, various new experiences and uplift would be most applicable. Whereas the previous smartphone had variable story angles due to an increased focus in the product’s innovative features, it would be better to create an atmosphere for the new product since it would mostly be sharing some similar features with its predecessor. By introducing the product as a great way to experience and capture summer, people would more likely recall light and positive experiences, which could draw them in to the product much further. To keep the interest of the public and the target audience, in using traditional visual media short advertisements that are serial in nature (e.g. open-ended) can be used, aside from just showing the product’s features plainly. Showing experiences that most can relate to would not only make the company seem much more in tune with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/journalism-communication/1468669-media-analysis-and-engagement-plan
(Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 Words)
Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/journalism-communication/1468669-media-analysis-and-engagement-plan.
“Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/journalism-communication/1468669-media-analysis-and-engagement-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media Analysis and Engagement Plan

Media Studies Dissertation Plan

...Media Studies Dissertation Plan This dissertation plan encompasses a presentation of the proposal to conduct research on how the skinny images of women portrayed by media are affecting women's health. More specifically, it presents the process by which the research proposal will be conducted and will provide justification why such a study is relevant. The research is justified through an annotated bibliography reviewing current literature on this subject. The research study can be justified because of the past and current studies regarding the negative effects of the media's images of women and the negative effects it has influenced in the past, present...
4 Pages(1000 words)Essay

Re-Launching Moribund Health Charity

...Media Relation Assignment Re-launching Moribund Health Charity Under a New 'Head case'. MEDIA PLAN Developing Media: Before beginning toestablish the Media Plan, there is need to say that; 'it is the process through which to establish the exact ways to explore while making advertising of certain issues, including when it should be appear for the general public. Additionally, "Media planning" is the process of selecting time and space in various media for advertising in order to accomplish marketing objectives. Media planners often use three terms in describing a...
12 Pages(3000 words)Assignment

Media Interview Plan Development

... A. Who are the first persons that you contact for guidance in developing your media engagement plan?  Before I can develop the media engagement plan, I need to have facts and background information about the incident in GATT. I would request such information from the authorized officer and/or personnel on the field of GATT who knew the incident first hand. B. What additional information do you need to know? (RFIs)  I need to know the specific operational information that I am not allowed to disclose. Also, what are the objectives of the Army in engaging with the media about this specific incident. C. What are YOUR Command massage? (3 to 5 minimum)  1. The plan involving GATT is under heavy review and necessary changes shall... while...
2 Pages(500 words)Essay

#3 - Stakeholder Analysis and Engagement Plan

...Company Analysis, Case Study Topic:  #3 - Stakeholder Analysis and Engagement Plan The stakeholders includes The World Bank, non-governmental organizations, World Health Organization, health experts, women and children, as well as the government. The place of each stakeholder on the power vs. interest grid below Interest Power Strategic Planning Phase This is an initiative of FCI, which has both high interest and power crucial for the program success. The WHO and World Bank are also brought on board as highly interested parties, since it is one of their goals to see affordable health for all (Bryson). Further, these three organizations...
1 Pages(250 words)Case Study

Personal Engagement with the Media

...Personal Engagement with the Media Introduction Ever since I was young, I have always had great passion for movies. My family has played a great role in satisfying my ever growing urge for movies. I grew up in a family where movies were considered an important activity. We still go out to watch movies every weekend.. Interestingly, we are not selective in the kind of movies we watch. We enjoy watching all kinds of movies ranging from action films, drama, horror, to fantasy. The essence of watching movie is to get entertained. Therefore, we believe that any genre of movie can be entertaining hence worth watching. Initially, I used to watch movies as a family norm. they were for entertainment puposes only. However, I have grown... to...
4 Pages(1000 words)Essay

Customer Engagement in Social Media & Netflix

... of streamlining in the same website. In this way customers do not pay bills for two separate websites. References Evans, D., and McKee, J. (2010). Social media marketing: the next generation of business engagement. Indiana: Wiley Publishing. Hill, K. (2011). Netflix whoops: Qwikster twitter account already taken – by a pot smoking elmo. Forbes. Retrieved June 29, 2013, from http://www.forbes.com/sites/kashmirhill/2011/09/19/netflix-whoops-qwikster-twitter-account-run-by-a-pot-smoking-elmo/... advertising and promotions of the brands. For this reason internet is playing a vital role in encouraging people to share their ideas, experiences, opinions to influence others. The potential consumers seek for these types of information which is...
1 Pages(250 words)Assignment

Social media plan

...and have time to research on the available products. The plan also assumes that consumers will find the entire French Bookshop’s information on the digital landscape. In addition, the clients are assumed to make rational decisions in purchasing the firm’s products. The proposal also assumes that the clients will market the organization’s products by spreading the information about the products of the firm. Situational Analysis Target Market Studies indicate increasing trends in the online markets within emerging economies. The use of the mobile devices and internet technology has also increased among the younger generation. The firm will take advantage of these inclinations to introduce new products in...
6 Pages(1500 words)Essay

Organizational Engagement Models Analysis

...Organizational Engagement Models Analysis Changes in the business arena have necessitated top management to change tact in order to achieve the strategic objectives of their particular organizations (Schneider & Barbera, 2014). The issue of employee engagement has taken centre stage in ensuring employees are motivated to unleash their full potential in order to give their very best services to the organization in order for the business organizations to achieve their mandate I the market (Albrecht, 2010). Employee engagement is basically the extent to which the personnel of a given organization feel passionate in performing their routine jobs and also the level in which...
3 Pages(750 words)Essay

Social media plan

...Social Media Plan By Course Instructor Institution Location Date SOCIAL MEDIA PLAN Social media can be defined as a group of internet activities that allows one to communicate that is to share exchange information, videos, pictures in virtual communities and...
5 Pages(1250 words)Coursework

Using Digital Media for Civic Engagement

...Using Digital Media for Civic Engagement A public sphere is an area of social life where people unite to freely discuss and identify social problems. Discussions in public sphere influence political actions in terms of soliciting for support for different candidates and educating the public about pertinent political issues. Rheingold’s article defines a public sphere as a discursive space where individuals and groups gather to discuss issues of mutual interest and arrive at common judgement. The youth use the internet as their public sphere where they majorly discuss important issues such as politics (Howard 107). The digital literacy skills that are important for facilitating online civic discussions...
2 Pages(500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media Analysis and Engagement Plan for FREE!

Contact Us