Nobody downloaded yet

Journalism portfolio - Essay Example

Comments (0) Cite this document
Summary
JOURNALISM PORTFOLIO: A REFLECTION By 10th, January 2013 The portfolio comprises a number of works carried out on the Ray-Ban sunglasses. The Ray-Ban is a popular brand of sunglasses in the world. Therefore, it is of great interest as to why a single brand of sunglasses can gain such immense popularity across the globe, when there are other brands, which have not gained considerable brand popularity…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Journalism portfolio
Read TextPreview

Extract of sample "Journalism portfolio"

Download file to see previous pages The gathered information shows that there must be unique factors behind the popularity of the Ray-Ban sunglasses, helping it beat competition in the market. The portfolio therefore, mainly aims at establishing these factors, which have contributed to the success of the Ray-Ban sunglasses worldwide. In the portfolio, there is different information, and findings about Ray-Ban, including its other products, challenges, and its marketing strategies. First, it was important to understand and be familiar with the Ray-Ban Company and its history, before delving deep into its business operations. It is established that Ray-Ban brand stepped in the market in 1937, with Bausch & Lomb, an American company, as its founder. Although sunglasses in this era were meant for pilots, this company started manufacturing sunglasses and other fashionable products, for ordinary people. Later, Ray-Ban became popular for the Aviator and Wayfarer sunglasses, which came in various colours and lenses, for both pilots and ordinary people (“Timeless fashion” 2012) Ray-Ban sunglasses are stylish and fashionable, but quite expensive, yet still manage to acquire a large global market (“Ray-Ban” 2013). ...
However, the company has dealt with this by informing its customers of the unique features of its sunglasses, such as the lenses, frames and hinges, and the company logo on the sunglasses, which make it easy to differentiate between the real and fake Ray-Ban sunglasses (“Aticle Alley” 2011). This is the main information in the portfolio, which has helped demystify the success of Ray-Ban brand. This whole exercise of researching Ray-Ban has been a fulfilling one. To a greater extent, it has been like a learning process in the field of business. On the other hand, personal fulfilment came about in terms of making some discoveries about a concept that I had no idea about. For instance, I could have been wondering why Ray-Ban is so popular, but had never taken the initiative of finding out the phenomenon by myself. Therefore, this process has made me learn about the Ray-Ban company in detail, something I could have not achieved were it not for this project. Through this research, I have achieved considerable academic knowledge. First, I have gained more knowledge in the field of journalism. Journalism is all about researching and finding out the truth and facts about aspects that had never been addressed before (Hartin 2004). This is exactly what I did on my personal level, as I had not attempted to research about Ray-Ban before. In the field of business, this project has imparted in me business knowledge. Basing on facts about Ray-Ban, I have learnt the strategies a company can use to ensure a successful and popular brand. In the case of Ray-Ban, this is putting the needs of customers first, to ensure customer satisfaction (Evans & Berman 2003). In the context of media production, the findings of this ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Journalism portfolio Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1466236-journalism-portfolio
(Journalism Portfolio Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/journalism-communication/1466236-journalism-portfolio.
“Journalism Portfolio Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/journalism-communication/1466236-journalism-portfolio.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Journalism portfolio

Journalism Portfolio

...& Number: Journalism Portfolio (http www.theleader.com.au 10 September (word count 357) Introduction Journalism plays a big part in the shaping of public opinion and as such should carry a lot of weight or truth in it. Unfortunately, most of the news today do not reflect such highly esteemed objective and newspapers are more geared towards producing profits for its owners. In the newspaper I had chosen, most of the news were local community events and just carry a local color intended for community readers. This can mean most of the news are intended as entertainment rather than the hard-nosed type of news of yesteryears. Although admittedly, a newspaper survives on advertisement...
4 Pages(1000 words)Essay

Convergent Journalism

...Running Head: Convergent journalism Convergent journalism of Convergent journalism Introduction Convergence journalism is simple and straightforward in definition. It can be defined as the journalism which is between print, broadcast and online journalism. It is team oriented in which all correspondents are involved in the procedure of coming to a decision in which set-up and arrangement particular outlook of the feature ought to be conveyed. It comprises of blogging, podcasting, video, print and visual narrative, photography and much more. This paper studies the concept of convergent journalism and how it differs from...
7 Pages(1750 words)Essay

Online Journalism

...The Internet: Online Journalism Introduction Online journalism is simply the reporting of news, facts which are disseminated through the internet or the online medium. Although many websites and online bulletins tend to inform people about news and events, it is the dissemination of supported and journalism backed information which categorizes it as online journalism. The source of the journalism that I online is usually lies with the brick and mortar news companies and organization, however in the eight years since 2000 internet as well as online journalism has coma long way, with online based websites providing news to readers on the...
6 Pages(1500 words)Essay

Popular journalism

...Issus on populr journlism In th twnty-first cntury th production of nws, nd journlism of ll kinds, is big businss. Th supply of informtion (whthr s journlism or s rwr forms of dt) occupis n industry of mjor conomic importnc, mploying hug humn nd finncil rsourcs, nd njoying high sttus. cross th world, top nwsrdrs, nchor mn nd womn, nd nwsppr columnists cquir th glmour of movi strs nd xrt th influnc of politicins. Brodcsting compnis judg thmslvs, nd r judgd, by th prcivd qulity of thir nws srvics. In viw of bov I would lik to conduct rsrch on th strming dvlopmnt of Britishjournlism nd ffcts it hs on modrn socity. Journlism ll ovr th world xpnds businss of diffrnt filds s wll s grows strmingly itslf through vrious sourcs... on populr journlism ...
12 Pages(3000 words)Essay

Journalism

...it a cause of concern for all. The primary roles of Journalism are to inform and educate the general public about domestic and international political developments. Apart from this prime role, the news media is also expected to serve as a dissenting voice against excesses of power. In other words, in an ideal world the press would act as faithful servants to the general public, earnestly endeavouring to inform and educate them. But the state of media in contemporary society is far from ideal, which is reflected in the news product (TV news programme or newspaper) as well as the processes involved in making the product (including editorial policy, government censorship, advertiser pressure, etc). Instead of the...
7 Pages(1750 words)Essay

Journalism

...Journalism and the Internet Without a doubt, the role of technology has been immense within the different fields of life for a long period of time now. It does not cause much commotion when one understands the role of technology within the field of journalism. It is a fact that a proper use of language does have a long-lasting impact on the minds of the audience. The role of Internet, coming from the domains of technology is something that needs to be understood properly within the studies related with journalism. This is because Internet has, of late, played a quintessential role in the journalism ranks. Internet has helped develop the speed with which reports get fed in...
11 Pages(2750 words)Essay

Journalism

...Terror Threat in Thailand It is usually difficult for the world to have total peace for a while without having an issue with breach of peace from terrorists or other groups. The recent terror threat in Thailand has left many people terrified, afraid, and extremely cautious. It is claimed that Bangkok has been the primary target for the dreaded Hezbollah operatives who are claimed to target the Israelis visiting Bangkok. Various countries have expressed their concern over the terror threat. Some have indeed gone ahead, and warned their citizens in Thailand to be extra cautious. The U.S embassy was the first to warn its citizens on January 13. According to U.S embassy in Bangkok “U.S. citizens are encouraged to maintain a heightened...
2 Pages(500 words)Assignment

Journalism Portfolio-Action Plan

...JOURNALISM PORTFOLIO: ACTION PLAN By Journalism Portfolio: Action Plan The project will be helpful in seeking an understanding of fashion. This will involve understanding why people prefer different trends as their dressing. Some of the items I shall have to research on include people’s personal stories as regards fashions and trends, inspirations, the stories they love and why they love such stories. These ideas will be of benefit to my readers in that they will help them learn current trends and fashions in the market. They will derive some learning on being trendy too. In addition, my readers will compare find the articles rather practical since they are obtained from...
2 Pages(500 words)Assignment

Journalism

...I strongly believe that citizen journalism makes significant contribution to news reporting. It has evolved as important platform for non-professional commoner who can share his/her experience and report pertinent social issues that impact the lives of people. It is often observed that within the mainstream media, the perspectives of various socially relevant issues do not necessarily reflect the personal experiences of the people. Moreover, despite promoting local news, the platform of citizen journalism inculcates greater sense of responsibility towards society and social issues and promotes critical thinking across people for developing wider perspectives of the issues. It also helps students improve their learning tasks... and...
1 Pages(250 words)Assignment

Journalism

... Journalism Reading The reading is about the communicative nature of Twitter in spreading of messages. Twitter is one of the fastest growing social media communication platform with the ability to cover events happening instantly. Therefore, it plays a significant role in informing the public about events takings place in an area. The reading is very significant in the contemporary world since communication is fundamental in everyday life. The use of social media platforms in communication makes it easy for a number of people to access critical information. Twitter accounts are free to open and working with it is utterly easy. The reason behind the easy usage of twitter accounts to spread messages fast if the features that it has... ...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Journalism portfolio for FREE!

Contact Us