StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Effects of Advertising on Children - Essay Example

Comments (0) Cite this document
Summary
Name: Title: Course: Tutor: Date: Effects of Advertisement on Children Introduction In the modern society, advertising has become an integral part with various advertisements placed on magazines, newspapers, TVs and cinemas. Advertising is a vital communication and marketing tool with its objective being to directly or indirectly stimulate sales by showing the superiority of product performance…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Effects of Advertising on Children
Read TextPreview

Extract of sample "Effects of Advertising on Children"

Download file to see previous pages And the results have been studied by various researchers with Harris, Bargh and Brownell (2009) concluding that advertisements that directly target children leads to increased preference and purchase of the case products. Thus, advertisements targeted on children do more harm than good to the children. In as much as firms achieve their objectives through advertising to children, a lot of concerns have been raised on the ethical implications based on what Mason (2012) argues as the lack of understanding the basis of advertisement among the children. Such children would be unaware of the meanings attached to the advertisements. The ability of a child to understand an advertisement would be described on the ability of such a child to distinguish between advertisements and non-advertisements and secondly, in understanding that advertisements aim at persuading the target audience. It has been noted that at age 6, children have the capacity to differentiate TV programmes from advertisements. Nonetheless, such children still do not understand the persuasive intent of the advertisements. ...
In the United States, Mason (2012) indicates that children under 12 years old would spend over $13 billion annually on direct food purchases as a result of the popular advertisements which in turn influences a greater $250 billion on family spending. In the UK, an average child has been found to view an estimated 18,000 television advertisements annually compared to 40,000 and 16,000 in the US and China. Similarly, the growth in print media advertisements targeting children has been tremendous with Jones, Gregory and Kervin (2012) giving the example of Disney which now markets Disney Adventures and Disney Girl respectively targeting children over 6 and girls between 6 and 13 known to spend their money on toys, lip glosses, clothing and accessories. The Internet has been widely used as an emergent mode of advertisement among children riding on the findings that children spent a lot of their time on the Internet (Asadollahi & Tanha, 2011). Through online marketing, the frequently visited sites would have pop-up advertisements or sponsored advertisements which open up the children to a myriad of advertised products and services. Positive impact There are scholars who have argued on the positive aspect of advertising on children. Social advertising has been cited by Asadollahi and Tanha (2011) as a form of positive advertising where the objective would be to change the behaviour and attitude of the public and stimulate positive change. For example, the November 2002 to February 2003 advertisement on polio immunization in the US saw over six million children immunised. A research that was commissioned by UNICEF found out that over 94% of the respondents ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Effects of Advertising on Children Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Effects of Advertising on Children Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/journalism-communication/1463456-effects-of-advertising-on-children
(Effects of Advertising on Children Essay Example | Topics and Well Written Essays - 2000 Words)
Effects of Advertising on Children Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/journalism-communication/1463456-effects-of-advertising-on-children.
“Effects of Advertising on Children Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/journalism-communication/1463456-effects-of-advertising-on-children.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Effects of Advertising on Children

Effects of Human Resource Systems on Manufacturing Performance and Turnover

Most of these developments, not surprisingly, have come from communities of scholars focusing on their own particular countries or regions, be it the US (for example, Arthur, 1994; Delery and Doty, 1996; Huselid et al., 1997), the UK (for example, Brewster, 1999; Guest et al., 2003), elsewhere in Europe (for example, D’Arcimoles, 1997; Lahteenmaki et al., 1998; Roderiguez and Ventura, 2003). The difference in perspective on the value of people in organizations and the validity of HRM, particularly in non-Western Countries may be best understood in terms of the concept of locus of human value (Jackson et al., 2003). Jackson et al. (2003) came up with a conceptual map of international organization and human resource management...
12 Pages(3000 words)Essay

Effects of Menopause on Women's Life

It is typically accompanied by some distressing physical and psychological symptoms in women that also impact middle adulthood. There is variation in the age at which menopause occurs; in the USA the average age at menopause is 51 years, but the usual range is 45 to 56 years. For unknown reasons ovaries gradually begin to change on hormone production during a womens mid-30s. In the womens the late 40s, the process speeds up and hormones fluctuate or change more causing irregular periods.

Some womens periods stop suddenly; others experience a perimenopause, a phase of irregular menstruation, and symptoms such as memory disturbance, bloating and feeling tired, that may be troublesome for 5 to 10 years. (Brown, 2002)
...
6 Pages(1500 words)Case Study

What Are the Effects of Industrial Pollution to Nature in Turkey

It is observed that electroplating and chemical industries are responsible for the generation of a considerable portion of emissions that contain heavy metals, and may affect adversely on human lives and environment. On the other hand, sugar, pharmaceuticals, and textile industries are responsible for the generation of organic pollutants in the atmosphere. Refineries, fertilizers, stone mines, and thermal power units are mainly the causing sectors of contributing a substantial amount of air pollution in the Turkish atmosphere. In specific, sulfur, nitrogen, and hydrogen sulfide are some of the main pollutants that are generated from the burning of fuels in the abovementioned industries in Turkey. Though vehicular sources also cont...
7 Pages(1750 words)Case Study

Children and Young People's Reflections on an Education

The reforms have to be brought from the top side of a nation, whereby the government needs to take bold steps to promote it no matter how hard it is on their budgets. Similarly, child development is a very significant aspect in the times of today. There is immense importance which is given to this subject. (Nespor, 1997) The basis is backed up with sufficient data and research which goes a long in establishing the fact that child development indeed owes a lot of attributes on the part of the people who are related to the child – the parents and/or its guardians. The aspects of love and training at the same time holds true for their balance bringing up the regime and this without a shadow of a doubt is a significant thing to...
6 Pages(1500 words)Assignment

How Does the US Media Effects Evolve in Singapores Current Media

Lewis and Slade (2000, p. 223) in their critical evaluation of the effects of media communication on the audience argue that media effect is achieved incongruent with social context. Their study recounts the experiment on the influence of television on identity in Singapore indicates that US social values and Singaporean values greatly differ from each other. The sharp differences in program content have a negative influence on the audience because Chinese raised Singaporeans value marriage, social values, and collectivism whereas US social culture involves career, family and the struggle to balance the two. Therefore the question of US media's influence to destabilize Singaporean national identity is limited. This view is emphasi...
6 Pages(1500 words)Assignment

The Effects of Financial Crisis on Supplier Selection Criteria of the Oil and Gas Industry Equipment Market

It is a difficult task to find those vendors who not only have the adequate quality and quantity of the needed raw materials but who also have an attitude of efficiency and display commitment to customer service (Sonmat, 2006). Further, organizations also strive to locate and select vendors who can be depended upon for long term relationship.

The number of factors or attributes desired from the vendor is vast, and different organizations and different industries place different importance on the attributes (Sonmat, 2006). Some of the vendor attributes may gain importance owing to the nature of the industry, for example, in the case of consumer perishables suppliers, like fresh vegetables or fruits, the buying firm would...
20 Pages(5000 words)Literature review

The Law on Physical Punishment of Children Fails to give Sufficient Respect to Childrens Rights

Under the English criminal law, several past and current legislations were made in order to protect the children from corporal punishment or becoming a victim of physical abuse. Despite our effort to prevent parents from using physical force in disciplining their children, the British Government remains unconvinced that the law which protects the children from physical punishment is sufficient (Keating, 2008). Physical punishment such as ‘smacking’, ‘slapping’, ‘kicking’, or ‘spanking’ is referring to the act of causing a degree of pain or discomfort to the child. (Niland, 2009, p. 6) With regard to the legal issues behind child protection against physical abuse, this study aims to d...
6 Pages(1500 words)Coursework

Malnutrition: A Long Standing Problem among Children

Poverty majorly affects young children and it makes infants very prone to being malnourished. In Africa the situation is probably the worst when compared with any other continent, poverty has completely overshadowed the development of the people there and several young children die because of malnourishment. People who cannot afford even one square meal a day are the ones who are predominantly affected by malnourishment.

 Nutrition is pivotal for growth and progression of normal life and also a disease-free life. It is imperative for everybody and much more important in the case of children and infants because they are in their maximum growth stage. Malnutrition at this stage can have serious repercussions for the...
10 Pages(2500 words)Coursework

Evaluation of Children with Visual Impairment between Ages 4-12

A visually impaired child may suffer from incomplete sight, reduced vision, total blindness as well as legal sightlessness (Kelley and Gale p 45). It is a condition that may become severe in a child, thereby affecting its growth and development. The impact is usually dependent on the kind of loss, age at which it occurs, as well as the general body functioning of the child. The normal interest that is usually evident amongst children on seeing attractive items in their surroundings lacks in a visually impaired child. This may interfere with the child’s learning capabilities unless he/she is assisted to learn. The development of social behavior in children usually depends on the ability to see parents or those in charge of ca...
6 Pages(1500 words)Coursework

Effects of the United States of America Troops in South Korea

Despite the few negative incidences of crime committed by the United States of America’s security troops that were deployed in the country on a peacekeeping mission.
Since the war in Korea began in the early nineteen fifties, the United States has stationed tens of thousands of soldiers, mostly the United States’ army personnel, in South Korea. Through the assistance of the South Korean troops and other neighboring governments, the American troops have been able to guard and offer maximum security to South Korean people. In line with the argument of James (2003), ‘most of the military bases in South Korea are relatively isolated’ thus the need for much attention from the troops so as to ensure maximum...
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Effects of Advertising on Children for FREE!

Contact Us