The Electronic Media - Essay Example

? Electronic Media Proper distribution of the content is a crucial thing for the producer. When the person creates something, he expects that his creation should be recognized and he should get money out of his creativity. Naturally the content has to be marketed properly to gain profit as well as recognition. Before the advent of electronic media very limited sources were available for reaching to the audience. As a producer, I created content. It was based on the theme called Ashtanayika (Eight Heroines). These heroines are classified by ancient Indian musicologist Sage Bharat in his Sanskrit treatise on performing art called “Natya Shastra,” (The Science of Play and Drama) Every heroine is a beautiful damsel having a special attribute in her personality. Let me explain you the theme of my content first. These eight heroines are performed on the stage through dance, music and instruments. 1. Abhisarika: She is a beautiful damsel secretly meets her lover at night. 2. Vasaksajja: This damsel has been dressed up beautifully and going to her husband for union. 3. Virahotkanthita: This damsel is distressed by her separation with her husband or lover. 4. Swadhinpatika: The damsel, who has given herself completely both physically and mentally to her husband or her lover. 5. Kalahantarita: Kalaha means quarrel or fight. This lady has quarrelled with her husband and separated from her husband. 6. Khandita: This lady has had a quarrel with her husband but still living with him. 7. Vipralabdha: This heroine is the lady who is deceived by her husband. She comes to know that he has spent his night with another lady. She is hurt and humiliated by the adultery. 8. Proshitpatika: Her husband has left her for some work. He promised to return on a particular day and yet he has not come. So she is concerned and sad. Part 1: Distribution of Content Prior to Electronic Media Distribution through Theatrical Performance & Paintings: It is a very beautiful concept for writing a script. Basically this is the script suitable for stage performance. Prior to internet, if I had to bring it before the audience, I would have written the script in the form of a play, a dance belle. Theatre was one of the major means to reach a large audience before electronic media. Theatre has a prolong history of thousands of years. Even before the advent of print media, theatre was the major source of reaching to the people. The content in the theme can be written in the form of dialogues and lyrics. It would create a good effect on the audience. The writer has a wide scope for creative writing. The program needs to be accompanied with traditional musical instruments and Indian classical music. Prior to print media, paintings or sculptors were also the media of communication. The producer used to share his content with his audience through painting and sculptors in ancient time. The painters in those days used to convey the theme through their paintings. Here are the paintings of three of the eight Heroines according to their moods: Abhisarika Vasaksajja Virahotkanthita Distribution through print media: After the advent of print media, it became easy to reach the audience through articles and illustration. With the help of a good artist, the producer can make his content more effective with fantastic illustration of each heroine. In print media the theme of Ashtanayika (Eight Heroines) can be reached to the audience through articles accompanied by fantastic illustrations. Part 2: Distribution of Content through Electronic Media Manipulation of the Content for Radio: The distribution process became more complex and comprehensive after the advent of electronic media. Electronic media contain Radio, television and other New Media. Being a producer, if I want to reach to the large number of people, I have to redesign the same content to make it suitable for radio. When we consider the same content for electronic media, we have to adapt the content according to the need of electronic media. Radio is regarded as a blind medium. The content, which the producer is giving here, must be effective. The above mentioned theme can be adapted for the audience of radio. For example, the producer can write about each Nayika or Heroine. There are several beautiful songs in Bollywood films (Indian Cinema) which can express every Nayika effectively. The announcer can use these songs and thus with the help of strong content, correlated songs and effective background music the producer can reach his content to the large number of audience. Thus the content needs to be manipulated to reach the target audience effectively. A very effective radio program can be broadcast on the theme in just one episode or in 8 different episodes. Of course such kind of permission is necessary and it should be mentioned in the producer’s contract with radio station. Content Distribution through TV Channels: If the producer wants his content to be distributed in any TV channel, he/she can again have to manipulate the script which will be suitable for a TV show. A documentary also can be made on the same theme. The content for the documentary would be supported by effective and relevant visuals. A beautifully choreographed program on the theme will be one of the effective visuals. The content of the anchor should be relevant and should coordinate with the visual for maintaining a certain flow. The producer can approach to the leading TV channel with a capsule, so that the channel people will have an idea about the theme of the content. This can be a very good theme for Discovery Channel, where new cultural aspects of all over the world are telecast periodically. Part 3: Distribution Process The Business Model: In the advancement of Information Technology, the internet has been playing a very crucial role in reaching the global mass. Online TV will be the most appropriate medium. For distributing the content of my theme, I would select Blip TV. It was founded in May 2005 and located in New York City. Blip TV is financed by Bain Capital Venture and Canaan Partners. The major source of any TV channel to generate money is advertisements or commercials. This will be a documentary or a series of some episodes. The revenue generated through advertisement is split 50/50 between content producer and Blip TV. Terms and Conditions: If as a producer, I want my content to be reached to the audience through TV program, I have to submit a well – written and well-defined proposal to the TV channel. It will consist of some major points such as objective of the program, detail structure of the program, the number of episodes, total estimate of the program, and what benefits the TV channel will get from the program? The producer also has to prove that it is his/her original work. The copyright of the producer’s content will remain with Blip TV and the producer is not allowed to use the content anywhere. The producer is solely responsible for the content. Strength for the content producer: Being an online radio, it is good platform for the producer, who wants to reach to the audience from all over the world. If the content is well-defined, despite cultural barriers, the people from all over the world will certainly like it. The Potential Disadvantages for Content Producers: The TV channel people are likely to ask for a capsule of our program or the sample of our work. The producer has to spend some money in making the capsule. If the sample does not approve, it will be a loss for the producer. If it is approved then only the channel will give permission for the telecast. Once the program is approved the channel director has a right to edit the program and the producer cannot take any objection. The TV channel people sometimes terminate the program without any information. (Clause no 13. Modification, blip.tv/terms/) In such case, if it is the series of episodes, the producer cannot convey complete message to the audience due to the termination. Read More